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Zoological Parks Authority - Parliament of Western Australia - The ...

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<strong>Zoological</strong> <strong>Parks</strong> <strong>Authority</strong> ANNUAL REPORT 2012<br />

Agency Performance – Report on Operations<br />

Directorate Reports<br />

Corporate and Commercial Development Directorate<br />

Overview<br />

<strong>The</strong> Corporate and Commercial Development<br />

Directorate encompasses commercial<br />

operations (event and activities management,<br />

retail, corporate sponsorship and fundraising),<br />

promotion <strong>of</strong> the Zoo, finance, capital project<br />

management, human resources, information<br />

management, policy and administration.<br />

<strong>The</strong> Zoo has a strong commitment to<br />

excellence in governance and corporate<br />

systems and this underpins all <strong>of</strong> the Zoo’s<br />

commercial activities. <strong>The</strong> Directorate’s<br />

commercial strategies and activities are aligned<br />

to support the organisation’s conservation,<br />

education and visitor services objectives.<br />

Perth Zoo recorded its highest ever attendance<br />

figure in 2011-12 with 640,642 visitors, up<br />

from 611,793 in 2010-11. This 4.7% increase in<br />

admissions was a significant achievement in<br />

a climate <strong>of</strong> continuing consumer uncertainty.<br />

<strong>The</strong> Zoo continued to be accessible to<br />

the broadest possible cross-section <strong>of</strong> the<br />

community and provided a range <strong>of</strong> special<br />

events and activities whilst ensuring continued<br />

sound business management. <strong>The</strong> focus on<br />

school holiday programs, combined with ideal<br />

holiday weather in April and October, paid<br />

dividends and resulted in excellent attendances.<br />

In 2011-12, there was strong growth in<br />

membership revenue (8.7%) and retail sales<br />

(10.1%) and moderate increases in other<br />

commercial activities but this was <strong>of</strong>fset by<br />

a decline in behind the scenes tours income<br />

and revenue from the hire <strong>of</strong> facilities and<br />

equipment. <strong>The</strong> overall growth across these<br />

revenue sources was 2.9%.<br />

In November 2011, Perth Zoo received the silver<br />

award in the Major Tourist Attraction category at<br />

the annual <strong>Western</strong> <strong>Australia</strong>n Tourism Awards.<br />

<strong>The</strong> Zoo has won this major tourism award a<br />

number <strong>of</strong> times, most recently in 2010.<br />

Teddy Bears Picnic event at Perth Zoo<br />

45

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