Zoological Parks Authority - Parliament of Western Australia - The ...
Zoological Parks Authority - Parliament of Western Australia - The ...
Zoological Parks Authority - Parliament of Western Australia - The ...
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<strong>Zoological</strong> <strong>Parks</strong> <strong>Authority</strong> ANNUAL REPORT 2012<br />
Agency Performance – Report on Operations<br />
Directorate Reports<br />
Corporate and Commercial Development Directorate<br />
Overview<br />
<strong>The</strong> Corporate and Commercial Development<br />
Directorate encompasses commercial<br />
operations (event and activities management,<br />
retail, corporate sponsorship and fundraising),<br />
promotion <strong>of</strong> the Zoo, finance, capital project<br />
management, human resources, information<br />
management, policy and administration.<br />
<strong>The</strong> Zoo has a strong commitment to<br />
excellence in governance and corporate<br />
systems and this underpins all <strong>of</strong> the Zoo’s<br />
commercial activities. <strong>The</strong> Directorate’s<br />
commercial strategies and activities are aligned<br />
to support the organisation’s conservation,<br />
education and visitor services objectives.<br />
Perth Zoo recorded its highest ever attendance<br />
figure in 2011-12 with 640,642 visitors, up<br />
from 611,793 in 2010-11. This 4.7% increase in<br />
admissions was a significant achievement in<br />
a climate <strong>of</strong> continuing consumer uncertainty.<br />
<strong>The</strong> Zoo continued to be accessible to<br />
the broadest possible cross-section <strong>of</strong> the<br />
community and provided a range <strong>of</strong> special<br />
events and activities whilst ensuring continued<br />
sound business management. <strong>The</strong> focus on<br />
school holiday programs, combined with ideal<br />
holiday weather in April and October, paid<br />
dividends and resulted in excellent attendances.<br />
In 2011-12, there was strong growth in<br />
membership revenue (8.7%) and retail sales<br />
(10.1%) and moderate increases in other<br />
commercial activities but this was <strong>of</strong>fset by<br />
a decline in behind the scenes tours income<br />
and revenue from the hire <strong>of</strong> facilities and<br />
equipment. <strong>The</strong> overall growth across these<br />
revenue sources was 2.9%.<br />
In November 2011, Perth Zoo received the silver<br />
award in the Major Tourist Attraction category at<br />
the annual <strong>Western</strong> <strong>Australia</strong>n Tourism Awards.<br />
<strong>The</strong> Zoo has won this major tourism award a<br />
number <strong>of</strong> times, most recently in 2010.<br />
Teddy Bears Picnic event at Perth Zoo<br />
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