Zoological Parks Authority - Parliament of Western Australia - The ...

Zoological Parks Authority ANNUAL REPORT 2012
Disclosures and Legal Compliance
Key Performance Indicators
Efficiency Indicators
Service 1: Community Engagement and Awareness in Conservation
1.4 Cost of Services per Visitor
Efficiency would be demonstrated by this indicator remaining constant or reducing over time, as
admission numbers increase.
2009
Actual
2010
Actual
2011
Actual
2012
Actual
2012
Target
Total visitors admitted to the Zoo 636,969 635,136 611,793 640,642 630,000
Total cost of services ($000’s) $17,559 $18,348 $19,217 $19,450 $19,594
Average cost per visitor $27.57 $28.89 $31.41 $30.36 $31.10
Note to this Indicator
The combination of increased visitors to the Zoo and minimal cost increases resulted in the average
cost per visitor reducing in 2011-12 to $30.36. While there have been staff salary award rate
increases and planned increases to preventative maintenance programs, overall costs were well
managed during the period.
Increased visitor activities coupled with extended periods of fine and mild weather, particularly
during weekends, school holidays and public holidays, had a significant impact on general visitor
attendance. While some high temperatures during the summer months resulted in periods of low
visitation, the milder weather in the second half of 2011-12 resulted in higher than expected visitation
levels. The record attendance level of 640,642 (previously 636,969 achieved in 2008-09) was 4.7%
higher than the previous year. This was despite major development works requiring closure or
restricted access to some exhibits and facilities during the period. The popularity of the membership
program continues to assist with attracting repeat visitation.
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