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Zoological Parks Authority ANNUAL REPORT 2012 Overview Executive Summary Financial Overview In 2011‐12, Perth Zoo: • Achieved a record attendance figure of 640,642 – the highest in the Zoo’s history. • Generated $7.2 million revenue from admissions, a 9.5% increase over the previous year. • Achieved a 10% increase in retail shop sales and a 35% increase in the retail shop net profit to $266,553. The increase was the result of the record admission numbers and followed a 5% drop in retail shop sales and a 23% decrease in the retail shop net profit in the previous year. • Increased Friends of Perth Zoo membership revenue by 8.7% from last year to $1,046,553. • Raised $305,874 through the Zoo’s community fundraising program, Wildlife Conservation Action, to support threatened species in the wild. Over $250,000 raised in the previous year went to wildlife conservation projects in 2011‐12. • Received catering dividends (functions and café outlets) of $528,874, an increase of 1% over the previous year. • Received vending commission revenue of $57,533, an increase of 23% over the previous year. • Experienced declines in some areas of commercial revenue including car parking and venue hire for externally managed concerts with fewer concerts held over the summer season. Revenue The Zoological Parks Authority receives revenue from the State Government as an appropriation to fund services. The Authority also generates its own revenue from the operations of Perth Zoo including visitor admissions, commercial activities and education programs. In addition, the Zoo receives grants, sponsorships and bequests for activities such as animal breeding, research and exhibit development. Total revenue of over $23 million was received in 2011‐12. A total of 640,642 people visited Perth Zoo during the year, contributing gate revenue of over $7.2 million, an increase of 9.5% over the previous year. The number of visitors was 4.7% above last year’s figure of 611,793. An admission price increase from 1 July 2011 resulted in the yield increasing by 4.5% over the previous year to $11.23. Revenue from membership sales increased by 8% over the previous year to $1,046,533. The combined total of admissions and membership revenue increased by 10.8% or over $706,000 from the previous year to $8.2 million. $12,000,000 $11,000,000 $10,000,000 $9,000,000 $8,000,000 $7,000,000 $6,000,000 $5,000,000 $4,000,000 $3,000,000 $2,000,000 $1,000,000 $0 45% Sources of Revenue Government Admissions & Appropriations Memberships $10,385,000 34% $8,239,262 Commercial Activities $2,049,668 Sales of Retail Shop Goods $1,311,190 Grants, Sponsorships & Fundraising $1,848,260 The previous trend of lower consumer spending experienced in 2009-10 and 2010‐11 in the Zoo shop reversed during the reporting period, assisted by the record visitor numbers. The retail shop sales revenue increased by 10% over the previous year to $1.3 million and net profit increased by 35% over the previous year to $266,553. Catering dividends from the café and functions increased by just 1% over the previous year to $528,874 while vending commission revenue increased by 23% over the previous year to $57,533. 8% 5% 8% 12
Zoological Parks Authority ANNUAL REPORT 2012 Overview Executive Summary Financial Overview continued While some areas of commercial revenue increased over the previous year, there were declines in other areas including car parking, venue hire and behind the scenes tours. Car parking revenue reduced by 30%, most likely due to capital works developments giving the impression of restricted visitor access to the car park. Concert venue hire revenue was down 45% to $43,636 with fewer externally managed concerts in 2011‐12. Grants, sponsorships, bequests and fundraising generated over $1.8 million in 2011‐12. Some of these grants and sponsorships were restricted for specific purposes such as native species breeding, research or cross-promotional activities with sponsors. This total included over $69,000 in bequest funds received during the period and $616,208 in donated solar technology assets from the Commonwealth Government-funded Perth Solar City Program. Perth Zoo’s community fundraising campaign, Wildlife Conservation Action, raised $305,874 in 2011‐12. These funds will be distributed in 2012‐13 to wildlife conservation projects. Over $250,000 raised in 2010‐11 was allocated to wildlife conservation projects in 2011‐12. Sponsorships and bequests received in 2011‐12 will support future capital developments at Perth Zoo. State Government funding provided 44% of the Zoo’s revenue base in 2011‐12. This Government support enables visitor admission prices to remain relatively low in comparison with other zoos around Australia and competing attractions within Western Australia. This assists the Zoo in remaining accessible to the wider community and in delivering its two services of ‘Community Engagement and Awareness in Conservation’ and ‘Wildlife Management, Medicine and Research’. Expenditure Total operating expenditure for 2011‐12 was $21.9 million. Salaries, wages and staffing costs accounted for 60% of expenditure. This included direct costs of employee salaries and wages, costs of providing for leave liabilities and indirect payroll costs such as superannuation and workers’ compensation. Increases in award rates of pay, along with the associated on-costs, contributed to higher costs in this area. Staffing costs also include appointment expenses, staff training and uniforms. Depreciation and asset write-offs made up 11% of expenses, reflecting the fact that the majority of the Zoo’s assets are high value, non-current, depreciable assets. Maintenance and operating costs represent 12% of expenses and included preventative maintenance programs, energy management initiatives, water management strategies, restorative painting, tree pruning, cleaning and waste disposal. Administration – including grants provided to conservation projects, property insurance and information technology – accounted for 9% of expenditure. The animal operating expenses included animal food, dietary supplements, veterinary supplies and animal transportation and represented 3% of total expenses. The costs of retail shop sales accounted for 3% of total expenses. Advertising and promotion expenditure represented 2% of expenditure. This expenditure trend is consistent with previous years. 13
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