The 2012 - Inverell Show Society - Home
The 2012 - Inverell Show Society - Home
The 2012 - Inverell Show Society - Home
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<strong>The</strong> <strong>2012</strong> <strong>Inverell</strong> Ute Muster<br />
will be held Saturday 1 st December<br />
BACKGROUND<br />
<strong>The</strong> <strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong> has held Agricultural <strong>Show</strong>s in the <strong>Inverell</strong> District for<br />
145 years. A fresh initiative of <strong>The</strong> <strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong> is the introduction of a<br />
new event, <strong>The</strong> <strong>Inverell</strong> Ute Muster. A sub-committee has been formed by<br />
volunteers with the aim to stimulate significant tourism income to the local<br />
<strong>Inverell</strong> community.<br />
WHAT IS A UTE MUSTER?<br />
THE EVENT:<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster is a celebration of Australia’s ingenuity –<br />
<strong>The</strong> Ute. It is a unique gathering of youth who share an<br />
appreciation for a national tradition of the ute culture. <strong>The</strong> <strong>Inverell</strong><br />
Ute Muster is similar in aspects to a b&s ball, rural show or a music<br />
festival, thus reflecting the regions agricultural and rural history.<br />
LOCATION:<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster will be held at the <strong>Inverell</strong> <strong>Show</strong>grounds.<br />
Situated in the New England, North West Region, of NSW.<br />
<strong>Inverell</strong> is located - 592 kilometres North of Sydney,<br />
- 442 kilometres SW of Brisbane,<br />
- 1,112 kilometres NE of Deniliquin<br />
(<strong>The</strong> nearest Ute Muster)
ENTERTAINMENT:<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster includes various elements - bar & bbq, live<br />
entertainment from popular artists (e.g. <strong>The</strong> McClymonts, Adam<br />
Brand) and other performers from different genres. <strong>The</strong> <strong>Inverell</strong><br />
Ute Muster competitions range from ute barrel racing to mud<br />
wrestling. Any ticket holder can enter these exhilarating<br />
competitions throughout the day (within safety guidelines).<br />
DEMOGRAPHIC:<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster will appeal to 18 + year old, male and<br />
females from a broad geography across Australia.<br />
TICKETS:<br />
$150(inc.gst) includes gate entry from 10am, food and beverage<br />
tickets, 12 hours of live entertainment, selected merchandise and<br />
free secure camping. Discounted early bird tickets will also be<br />
available.<br />
SECURITY:<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster will have professional security, as per legal<br />
requirements. <strong>The</strong>re will also be volunteer security patrols over the<br />
entire weekend to ensure safety and confidence in the event.<br />
BENEFIT TO COMMUNITY:<br />
An average Ute Muster attendee will travel thousands of<br />
kilometres. Given this is the first year, we project at least 500 Utes,<br />
and approximately 3000 attendees. For instance the Deni Ute<br />
Muster, operating 13 years, has drawn up to 15,000 Utes and thus,<br />
is internationally renowned and proven for local economy stimulus.<br />
<strong>The</strong>re is also the opportunity to create an Agricultural Scholarship<br />
to potential year 12 students who reside in the <strong>Inverell</strong> District.<br />
BENEFIT TO INVERELL SHOW SOCIETY:<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster is a subcommittee of <strong>The</strong> <strong>Inverell</strong> <strong>Show</strong><br />
<strong>Society</strong>, a non-profit organisation. Any financial dividends from <strong>The</strong><br />
<strong>Inverell</strong> Ute Muster will be re-injected into the <strong>Inverell</strong> show<br />
grounds’ preservation and maintenance.
MARKETING AND PROMOTION<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster will be advertised extensively throughout Australia via;<br />
- Radio<br />
- Newspapers<br />
- Related Magazines<br />
- Online (including social networking sites)<br />
- Television<br />
- Media releases will be distributed all over Australia regularly<br />
- Promotional kits including Posters/Flyers will also be distributed to all<br />
major country town and city Tourist Information Centres.<br />
This will be a National Marketing Campaign, as the first year of advertisement is<br />
highly significant to the establishment of such a large event.<br />
Find us on Facebook<br />
www.facebook.com/inverellutemuster<br />
www.inverellshowsociety.com.au
Sponsorship Packages<br />
Major Sponsor $10,000 (plus GST) +<br />
Benefits-<br />
(limited to 3 sponsors)<br />
All references to <strong>The</strong> <strong>Inverell</strong> Ute Muster will acknowledge the Major Sponsors<br />
Combined advertising in media- tv, radio & print media with prominent position<br />
Major Sponsors logo will appear on tickets, shirts, and all other merchandise<br />
Prime positioned stall or display area.<br />
4 x large banners displayed on site (sponsor to provide banner)<br />
Major Sponsor will be given the opportunity to provide advertising/promotional<br />
material for all email correspondence.<br />
Major Sponsors will be allocated (10)x VIP Tickets including corporate box<br />
Major Sponsor’s logo will appear on <strong>The</strong> <strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong> website with hyperlink.<br />
Gold Sponsor $5,000 (plus GST) +<br />
Benefits-<br />
(limited to 6 sponsors)<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster will acknowledge the Gold Sponsors tier<br />
Combined advertising in media- tv, radio & print media<br />
Gold Sponsors logo will appear on all Volunteer and Marshalling shirts<br />
Prime positioned stall or display area.<br />
2 x medium banners displayed on site (sponsor to provide banner)<br />
Gold Sponsor will be given the opportunity to provide advertising/promotional<br />
material for all email correspondence.<br />
Gold Sponsors will be allocated (5)x VIP Tickets including corporate box<br />
Gold Sponsors logo will appear on <strong>The</strong> <strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong> website with hyperlink.<br />
Silver Sponsor $1,500 (plus GST) +<br />
Benefits-<br />
(limited to 10 sponsors)<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster will acknowledge the Silver Sponsors tier<br />
Silver Sponsors’ logo will appear on tickets, and on select merchandise<br />
2 x small banners displayed on site (sponsor to provide banner)<br />
Silver Sponsors will be allocated (2)x VIP Tickets including corporate box<br />
Business promotion on all event flyers for pre/post event functions (A5 full colour)<br />
Silver Sponsors logo will appear on <strong>The</strong> <strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong> website with<br />
hyperlink.
Bronze Sponsor $250 (plus GST) +<br />
Benefits-<br />
(limited to 20 sponsors)<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster will acknowledge the Bronze Sponsors tier<br />
2 x small banners displayed on site (sponsor to provide banner)<br />
Bronze Sponsors will be allocated (2)x discounted tickets<br />
Bronze Sponsors logo will appear on <strong>The</strong> <strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong> website with hyperlink.<br />
Naming Rights to competition categories<br />
Bronze Sponsors displayed on trophy and ribbons of each category<br />
Option for Bronze Sponsor to select which category<br />
- B&S Ute<br />
- Chicks Ute<br />
- 4x4 Ute<br />
- Town & Country Ute<br />
- Farm Ute<br />
- Street Ute<br />
- Tradies Ute<br />
- Feral Ute<br />
- Classic Ute<br />
- Grand Champion Ute<br />
- Ute Barrel Racing Competition<br />
- Circle Work Competition<br />
- Sack Racing Competition<br />
- Mud Wrestling Competition<br />
- Whip Cracking Competition<br />
- Thong Throwing Competition<br />
- Hay Bale Toss Competition<br />
- Tug-o-war Competition<br />
- Keg Toss Competition<br />
- Mechanical Bull Ride Competition<br />
Out of the many competitions throughout the event, the sponsor will be given the<br />
opportunity to present prizes to their category winners.<br />
Option of creating more competitions depending on sponsorship interest.
Sponsorship Deals are to be finalised by 31 st July <strong>2012</strong>.<br />
To offer expressions of interest in sponsorship or becoming a part of<br />
the organisation in any way, please contact the Event Manager:<br />
Abby Henley Mobile: 0413 896 955 Email: abbyhenley@live.com.au<br />
<strong>Inverell</strong> <strong>Show</strong> Office: (02) 6722 3409<br />
Email: inverellshowsociety@bigpond.com<br />
Related Links<br />
<strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong><br />
<strong>Inverell</strong> Online<br />
<strong>Inverell</strong> Council<br />
<strong>Inverell</strong> Local Newspaper<br />
Australian Events<br />
Country Music Festival<br />
Deni Ute Muster<br />
Music Festivals<br />
Elmore B&S Ball<br />
Opera in the Paddock<br />
www.inverellshowsociety.com.au<br />
www.inverell-online.com.au<br />
www.inverell.com.au<br />
www.inverelltimes.com.au<br />
www.australiancountryevents.com<br />
www.tamworthcountrymusic.com.au<br />
www.deniutemuster.com.au<br />
www.musicfestivalsaustralia.com<br />
www.elmoresummersendoff.org.au<br />
www.operainthepaddock.com.au
<strong>The</strong> <strong>Inverell</strong> <strong>Show</strong> <strong>Society</strong> proudly supports<br />
<strong>The</strong> <strong>Inverell</strong> Ute Muster<br />
Kim Brown Marketing