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Annual Report and Accounts 2006 - Optos

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Operational <strong>and</strong> Financial Review<br />

continued<br />

New Markets<br />

At the time of our initial public<br />

offering, we identified France, Spain<br />

<strong>and</strong> Japan as holding favourable<br />

fundamentals for geographic<br />

expansion.<br />

The markets in France <strong>and</strong><br />

Spain are made up primarily of<br />

ophthalmologists. As in Germany,<br />

these practitioners operate in private<br />

practice <strong>and</strong> carry out both primary<br />

<strong>and</strong> secondary care. Market evaluation<br />

to confirm the attractiveness of the<br />

fundamentals continued during<br />

the year. We have test-marketed at<br />

the two largest respective national<br />

exhibitions in these country markets:<br />

Société Française d’Ophtalmologie<br />

(“SFO”) held in Paris, France, in May<br />

<strong>2006</strong>, <strong>and</strong> at Sociedad Española de<br />

Oftalmología (“SEO”) in La Coruna,<br />

Spain, in September <strong>2006</strong>. A number<br />

of devices have also been placed in<br />

ophthalmic practices in both markets<br />

to test the suitability of our business<br />

model <strong>and</strong> patient willingness to pay<br />

for the optomap® Retinal Exam at<br />

point of service. We are assessing the<br />

results from our market evaluations<br />

to determine the merits of full<br />

commercial launch.<br />

Japan is the second-largest market in<br />

the world for ophthalmic equipment<br />

after the United States. Our market<br />

research has continued <strong>and</strong> a full<br />

regulatory filing has been prepared for<br />

submission. We expect to initiate premarket<br />

evaluation in the 2007 financial<br />

year similar to that which has been<br />

carried out in the targeted European<br />

expansion markets.<br />

Broadening the Product Offering<br />

Our core product is the optomap®<br />

Retinal Exam, which is used in<br />

preventative or primary eye <strong>and</strong><br />

healthcare, <strong>and</strong> is non-reimbursable<br />

by insurance or other third-party<br />

providers. During the year, we<br />

continued to invest in research <strong>and</strong><br />

development in order to strengthen<br />

<strong>and</strong> exp<strong>and</strong> upon our core product<br />

offering <strong>and</strong> provide practitioners<br />

with more advanced diagnostic<br />

capabilities within the reimbursable,<br />

secondary eye <strong>and</strong> health care market.<br />

We have two new products in this<br />

area designed to add strengthened<br />

dimensions to our product line;<br />

o optomap® plus Medical Retinal<br />

Exam allows the practitioner to<br />

clearly distinguish between the<br />

retinal health check offered by<br />

the optomap® Retinal Exam <strong>and</strong><br />

the monitoring of a known retinal<br />

condition, where the interpretation,<br />

reporting <strong>and</strong> documentation of<br />

the pathology is more stringent <strong>and</strong><br />

leads to reimbursement; <strong>and</strong>,<br />

o optomap® fa Medical Procedure is<br />

generated by the P200MA device,<br />

which received European CE<br />

marking <strong>and</strong> US FDA 510k clearance<br />

to market earlier this year, <strong>and</strong><br />

provides retinal specialists with<br />

advanced diagnostic, monitoring<br />

<strong>and</strong> treatment capabilities for<br />

particular eye disorders, including<br />

diabetic retinopathy <strong>and</strong> agerelated<br />

macular degeneration.<br />

Our new v2.3 software will offer<br />

a number of new features to<br />

enhance the reviewing capabilities<br />

of patient images. We expect this<br />

new software will help improve<br />

patient education <strong>and</strong> strengthen<br />

the relationship between the patient<br />

<strong>and</strong> the practitioner. The product<br />

development team also localised our<br />

software to support our strategy of<br />

exp<strong>and</strong>ing into new geographical<br />

markets. Software has been translated<br />

into German, French, Spanish, US<br />

Spanish <strong>and</strong> Canadian French.<br />

The intellectual property represented<br />

by our technology platform is<br />

comprehensively protected through<br />

a portfolio of patents <strong>and</strong> know-how.<br />

Recently, we have strengthened <strong>and</strong><br />

extended this position through a<br />

licence agreement with the University<br />

of Rochester (NY) for the use of<br />

adaptive optics in retinal imaging.<br />

Adaptive optics may allow for the<br />

direct observation of the impact<br />

<strong>and</strong> effectiveness of emerging<br />

pharmaceutical therapies for the<br />

leading causes of blindness <strong>and</strong><br />

certain, major systemic diseases.<br />

As we strengthen our product offering,<br />

our hardware must meet more<br />

exacting st<strong>and</strong>ards of performance<br />

<strong>and</strong> support improved imaging<br />

resolution <strong>and</strong> consistency. The<br />

components that make up our device<br />

are manufactured to very dem<strong>and</strong>ing<br />

tolerances. During the year, we<br />

continued to work closely with our<br />

existing suppliers <strong>and</strong> identified<br />

some new suppliers to manufacture<br />

components that meet the st<strong>and</strong>ards<br />

our new products require. This is a<br />

continuing development project<br />

that requires a precise <strong>and</strong> careful<br />

approach consistent with meeting<br />

the st<strong>and</strong>ards defined by Good<br />

Manufacturing Practice.<br />

40%<br />

Increase in revenues.<br />

$67.7 million compared to <br />

$48.4 million in the previous year.<br />

$10.8m<br />

Profit after taxation.<br />

Compared to a loss in the previous<br />

year of $2.2 million.<br />

In addition, we have found, developed<br />

<strong>and</strong> qualified US-based suppliers who<br />

have the demonstrated capability to<br />

service our local needs for the North<br />

American installed base. As part of our<br />

drive to reduce procurement costs, we<br />

have realised the benefits of a longterm<br />

programme to source optical<br />

components through a local longterm<br />

supplier who has operations<br />

in China. This programme has been<br />

highly successful in reducing costs <strong>and</strong><br />

improving quality. We are continuing<br />

to develop this sourcing route <strong>and</strong><br />

with a wider scope of supply.<br />

Maintaining Customer Satisfaction<br />

What we offer assists healthcare<br />

practitioners in detecting disease,<br />

saves time, enhances the experience<br />

their patients have while having a<br />

comprehensive eye examination<br />

<strong>and</strong> builds practice revenue. An 89%<br />

contract renewal rate for the full year<br />

confirmed our continued progress on<br />

this strategic objective.<br />

“During the year, we continued<br />

to work closely with existing<br />

suppliers <strong>and</strong> also identified some<br />

new suppliers to manufacture<br />

components that meet the<br />

exacting st<strong>and</strong>ards of our<br />

products.”<br />

Ailsa McKelvie,<br />

Software Engineer<br />

16<br />

<strong>Optos</strong> plc <strong>Annual</strong> <strong>Report</strong> & <strong>Accounts</strong> <strong>2006</strong>

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