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Claiming the Right to Say No-30 Nov 09-EQUATIONS - Equitable ...

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Theologizing Tourism: Towards a Pas<strong>to</strong>ral Care of Tourism<br />

<strong>the</strong> future course of action keeping in mind <strong>the</strong> carrying capacity for growth<br />

and <strong>the</strong> fragility of our culture and environment. This may require a shift<br />

in our thinking and approach. But, in order <strong>to</strong> harness <strong>the</strong> full potential,<br />

change is <strong>the</strong> must. It is essential <strong>to</strong> understand <strong>the</strong> key features which will<br />

make Goa <strong>the</strong> perfect destination in international and domestic market.<br />

The once virgin beaches with <strong>the</strong>ir natural beauty which have attracted<br />

people from all over <strong>the</strong> world since time immemorial are slowly loosing<br />

<strong>the</strong>ir charm. And <strong>the</strong> cause for this decline is poor beach management.<br />

Cleanliness on <strong>the</strong> beaches leaves a lot <strong>to</strong> be desired. The unrestrained<br />

growth of <strong>the</strong> concrete jungle and beach shacks freely encroach <strong>the</strong><br />

beaches, blocking its better part with <strong>the</strong>ir unlimited structures like beach<br />

beds, umbrellas and so on. Even though <strong>the</strong> shack culture is an essential<br />

part of <strong>to</strong>urist experience <strong>the</strong>re should be some limitations on <strong>the</strong> number<br />

of such structures. Ano<strong>the</strong>r matter of concern is <strong>the</strong> increasing number of<br />

deaths by drowning. There is no life guard service as a result of which<br />

<strong>the</strong> number of deaths by drowning is increasing astronomically. At this<br />

rate, Goa will be known as a place for sea burials. Goa is not only restricted<br />

<strong>to</strong> <strong>the</strong> beaches, but, has been gifted with innumerable things which make<br />

it an eco-friendly destination with swaying palms, sprawling hills, lush<br />

green fields and mangroves <strong>to</strong> name a few. This natural beauty which<br />

blooms <strong>to</strong> its maximum in <strong>the</strong> monsoon with soothing greenery sprouting<br />

all around must be preserved at all cost.<br />

The unique fac<strong>to</strong>rs in shaping a holiday experience for a visi<strong>to</strong>r are <strong>the</strong><br />

local people. Goa prides itself on having warm and hospitable people. It<br />

is in <strong>the</strong> culture of <strong>the</strong> Goan <strong>to</strong> be warm and friendly by nature. The<br />

values of respect and fellowship that have been inculcated in us by our<br />

parents in our very close knit families have translated in<strong>to</strong> this hospitality.<br />

But <strong>the</strong> changes are taking place for <strong>the</strong> worst, thanks <strong>to</strong> <strong>the</strong> increased<br />

pace of life and rapid urbanization; our price for progress. Having been<br />

<strong>the</strong> meeting point of races, religion and culture of east and west. Over <strong>the</strong><br />

centuries, Goa has a multi-hued and distinctive life style quite different<br />

from <strong>the</strong> rest of India. The warm and <strong>to</strong>lerant nature of <strong>the</strong> Goan gives<br />

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