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Claiming the Right to Say No-30 Nov 09-EQUATIONS - Equitable ...

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Theologizing Tourism: Towards a Pas<strong>to</strong>ral Care of Tourism<br />

1.3 Family, Religious, Moral and Socio-Cultural Values: Cry for<br />

Meaning<br />

Family is <strong>the</strong> first and vital cell of <strong>the</strong> society. It plays a vital and organic<br />

link with <strong>the</strong> society as it gives foundation and nourishes it continually<br />

through its role of service <strong>to</strong> life. It is within <strong>the</strong> family that <strong>the</strong> social virtues<br />

and values are inculcated. Goan families are traditionally known for <strong>the</strong>ir<br />

way of functioning where each family member fulfils <strong>the</strong>ir responsibility<br />

with utmost care and concern. But, down <strong>the</strong> years due <strong>to</strong> rise in <strong>to</strong>urism,<br />

<strong>the</strong> lifestyle of Goan families has changed. As parents are busy catering <strong>to</strong><br />

<strong>the</strong> needs of <strong>the</strong> <strong>to</strong>urist at shacks or in <strong>the</strong>ir guest-houses, <strong>the</strong>re is no time<br />

left for <strong>the</strong>m <strong>to</strong> look after <strong>the</strong>ir children. In a way we can say that money<br />

has taken precedence over <strong>the</strong> family values.<br />

Tourism has led <strong>the</strong> faith <strong>to</strong> stray. The churches and temples which were<br />

once upon a time ‘houses of prayer’ are now termed as museums. At one<br />

time <strong>the</strong> common people who were so much engrossed in <strong>the</strong> church<br />

activities, <strong>to</strong> nurture <strong>the</strong>mselves with <strong>the</strong> spiritual food, are now engrossed<br />

<strong>to</strong> satisfy <strong>the</strong> needs of <strong>the</strong> <strong>to</strong>urists. The people who were faith ‘living’<br />

people have now become faith ‘leaving’ people.<br />

Easy money coming from <strong>to</strong>urist trade has become a great temptation for<br />

Goan values. Money and material gains have become <strong>the</strong> only value, <strong>the</strong><br />

only criterion of life.<br />

Tourism is an opportunity <strong>to</strong> learn about o<strong>the</strong>r societies, <strong>the</strong>ir culture,<br />

tradition and lifestyles. The impact of culture can ei<strong>the</strong>r lead <strong>to</strong> cultural<br />

enhancement or commodification of culture. “In Goa, <strong>the</strong> commodification<br />

has led <strong>to</strong> <strong>the</strong> loss of Goan culture”. Cultural festivals that were once<br />

celebrated on a small scale have now been transformed in<strong>to</strong> large<br />

corporate sponsored extravaganzas. The different dialects of Konkani<br />

make <strong>the</strong> language rich. But with <strong>the</strong> coming of <strong>to</strong>urists, <strong>the</strong> Goans have<br />

started <strong>to</strong> speak “Konklish” - a mixture of Konkani and English. By all<br />

<strong>the</strong>se, are we not losing our own culture?<br />

71

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