Annual report (20-F) - Ono
Annual report (20-F) - Ono
Annual report (20-F) - Ono
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The table below shows the number and type of channels available to subscribers of our analog<br />
cable television service packages, and the monthly retail charge for each package:<br />
MINI ORO PLATINO<br />
Analog offer(1)<br />
Pay channels 4 24 28<br />
Terrestrial channels 13 13 13<br />
Fila ONO pay-per-view channels 9 9 9<br />
ONO channels 2 2 2<br />
Total Channels(1) 28 48 52<br />
Monthly charge(2) € 16.90 € 17.90 € 25.90<br />
(1) The number of channels may vary depending on the franchise.<br />
(2) Does not include an additional fee of €6.49 per month for a decoder.<br />
Business Services<br />
We provide our business customers with a wide range of voice and data communications<br />
services. We target small and medium sized businesses, and more selectively, large businesses and public<br />
sector organizations.<br />
Our six years of operations have provided us with a deep knowledge of our current and potential<br />
business customers’ communications requirements. This knowledge has led us to develop new services<br />
and to redesign our sales and marketing processes in order to fulfill our customers’ needs.<br />
By taking advantage of our residential network we can provide direct access communications<br />
services to business customers and earn incremental, high margin revenue with a limited need for<br />
additional investment.<br />
Small and medium sized businesses<br />
Small and medium sized businesses demand simple and understandable products and services<br />
that provide them with effective solutions to their communications requirements at reasonable flat rate<br />
prices.<br />
We provide our business customers with a number of options including “Oficina ONO”, which<br />
bundles two voice lines with guaranteed broadband Internet services of up to 4 Mbps, and a variety of<br />
other value-added options. Our bundled services have been one of the principal factors contributing to the<br />
32.3% growth in our business services customer base during <strong>20</strong>04.<br />
We can also address the specific needs of our customers with the different value-added services<br />
contained in our product portfolio.<br />
Large businesses<br />
Large business customers accounts demand far more specific and sophisticated services than our<br />
small and medium sized businesses. We believe that our fiber-rich local access network in our franchise<br />
areas and our increasing presence as a national communications company allows us to offer businesses<br />
with competitively priced, reliable, high quality products and services covering a complete voice and data<br />
portfolio.<br />
For customers inside our franchise areas we have developed dedicated provisioning and<br />
installation teams and have established an account management system to give these customers a single<br />
direct point of contact within ONO, allowing us to seek on a proactive basis to provide customized<br />
solutions to their communications requirements.<br />
As a result of the increase in the size of our network and the improvement of our business<br />
product portfolio, we were awarded the supply contract for the provision of telecommunications and data<br />
services to the City Council of Valencia. Valencia is the largest city within our regional clusters and the<br />
third largest city in Spain. In February <strong>20</strong>04, we were awarded a similar public contract to supply<br />
telecommunications services to the City Council of Mallorca. These successes, which will generate<br />
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