Annual report (20-F) - Ono
Annual report (20-F) - Ono
Annual report (20-F) - Ono
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addition our broadband Internet service allows unlimited downloads. We price our service on a flat fee<br />
basis (with no usage fees) starting at €29.90 per month for 150 kbps.<br />
In addition to offering price savings as compared to other operators, the Organización de<br />
Consumidores y Usuarios, Spain’s influential consumer organization, ranked our broadband services<br />
number one in terms of both downloading and surfing speeds in February <strong>20</strong>04.<br />
Our Internet service offerings consist of the following:<br />
Monthly Charge(1)<br />
bundled unbundled Installation<br />
Transfer<br />
speeds<br />
150 kbps Unlimited € 44.80 € 29.90 60.90 150 kbps<br />
600 kbps Unlimited € 47.85 € 35.90 60.90 600 kbps<br />
1 Mbps Unlimited € 57.85 € 39.95 60.90 1 Mbps<br />
(1) Does not include monthly rental of cable modem for €8.99 or purchase of cable modem for €60.<br />
Installation of an Ethernet PC card is optional for €89.99.<br />
In addition, our Kit ONO WiFi and Kit ONO WiFi Lan products offer wireless broadband<br />
Internet services, at an installation charge of €176.99 or €199.99, respectively.<br />
As of December 31, <strong>20</strong>04, we had approximately 3,100 customers taking our narrowband dialup<br />
service at 56 kbps, representing 1.2% of our total Internet service customers. While we continue to<br />
provide narrowband Internet access to existing customers we do not actively market this service to new<br />
customers. In addition, we are encouraging our narrowband customers to migrate to our broadband<br />
Internet services by offering free installation, and by pricing our lowest cost broadband offering at the<br />
same price as our narrowband services.<br />
Cable Television<br />
We provide our television customers with multi-channel pay television with basic to premium<br />
packages. In addition, we offer all of our television customers pay-per-view services, broadcasting<br />
premiere movies and live soccer content on our own Fila ONO channels. To enhance the service we<br />
provide to our customers and to reduce piracy of the signal, we encrypt our television content. A decoder<br />
is required to receive the service, which is rented to our customers for €6.49 per month. Customers can<br />
subscribe to our television services as part of a bundled package or on an individual basis.<br />
We offer our television services in a range of television packages at different price levels in<br />
order to address the widest possible cable television audience. We also broadcast various local and<br />
regional television channels that are not offered by the satellite television provider in Spain. The<br />
programming offered to our customers contains a wide selection of television series, movies, sports,<br />
news, music, documentaries and children’s’ channels including, among others, the following: Disney<br />
channels, ESPN, Eurosport, MTV, Fox, Hollywood, Paramount Comedy, Showtime, CNN and Discovery<br />
channel. We also offer pay-per-view movies from Hollywood studios, U.S. independent producers and<br />
Spanish and European producers. We have entered into contracts with affiliates of Sogecable to provide<br />
us with premier Spanish soccer pay-per-view programs, including Spanish league and King’s Cup soccer.<br />
These contracts will terminate in <strong>20</strong>09, unless otherwise extended or renewed.<br />
When we first launched commercial services in 1998, we offered our customers analog cable<br />
television services. In <strong>20</strong>03, we finished the deployment of our digital television platform, the installation<br />
of our state-of-the-art national digital head-end in Madrid and the development of our own electronic<br />
program guide and our digital channel line-up. Since June <strong>20</strong>03 we offer digital television in all of our<br />
franchise areas.<br />
Following the launch of our digital television services, we discontinued the marketing of analog<br />
services to new customers although we continue to provide analog services to our existing customers. At<br />
the end of <strong>20</strong>04, 53.1% of our television customers were subscribing to our digital services. In <strong>20</strong>04, once<br />
we had achieved sufficient operational experience in digital services we commenced a pro-active<br />
migration of existing analog customers to our digital services. We anticipate that this migration process<br />
will take several years to complete.<br />
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