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Annual report (20-F) - Ono

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addition our broadband Internet service allows unlimited downloads. We price our service on a flat fee<br />

basis (with no usage fees) starting at €29.90 per month for 150 kbps.<br />

In addition to offering price savings as compared to other operators, the Organización de<br />

Consumidores y Usuarios, Spain’s influential consumer organization, ranked our broadband services<br />

number one in terms of both downloading and surfing speeds in February <strong>20</strong>04.<br />

Our Internet service offerings consist of the following:<br />

Monthly Charge(1)<br />

bundled unbundled Installation<br />

Transfer<br />

speeds<br />

150 kbps Unlimited € 44.80 € 29.90 60.90 150 kbps<br />

600 kbps Unlimited € 47.85 € 35.90 60.90 600 kbps<br />

1 Mbps Unlimited € 57.85 € 39.95 60.90 1 Mbps<br />

(1) Does not include monthly rental of cable modem for €8.99 or purchase of cable modem for €60.<br />

Installation of an Ethernet PC card is optional for €89.99.<br />

In addition, our Kit ONO WiFi and Kit ONO WiFi Lan products offer wireless broadband<br />

Internet services, at an installation charge of €176.99 or €199.99, respectively.<br />

As of December 31, <strong>20</strong>04, we had approximately 3,100 customers taking our narrowband dialup<br />

service at 56 kbps, representing 1.2% of our total Internet service customers. While we continue to<br />

provide narrowband Internet access to existing customers we do not actively market this service to new<br />

customers. In addition, we are encouraging our narrowband customers to migrate to our broadband<br />

Internet services by offering free installation, and by pricing our lowest cost broadband offering at the<br />

same price as our narrowband services.<br />

Cable Television<br />

We provide our television customers with multi-channel pay television with basic to premium<br />

packages. In addition, we offer all of our television customers pay-per-view services, broadcasting<br />

premiere movies and live soccer content on our own Fila ONO channels. To enhance the service we<br />

provide to our customers and to reduce piracy of the signal, we encrypt our television content. A decoder<br />

is required to receive the service, which is rented to our customers for €6.49 per month. Customers can<br />

subscribe to our television services as part of a bundled package or on an individual basis.<br />

We offer our television services in a range of television packages at different price levels in<br />

order to address the widest possible cable television audience. We also broadcast various local and<br />

regional television channels that are not offered by the satellite television provider in Spain. The<br />

programming offered to our customers contains a wide selection of television series, movies, sports,<br />

news, music, documentaries and children’s’ channels including, among others, the following: Disney<br />

channels, ESPN, Eurosport, MTV, Fox, Hollywood, Paramount Comedy, Showtime, CNN and Discovery<br />

channel. We also offer pay-per-view movies from Hollywood studios, U.S. independent producers and<br />

Spanish and European producers. We have entered into contracts with affiliates of Sogecable to provide<br />

us with premier Spanish soccer pay-per-view programs, including Spanish league and King’s Cup soccer.<br />

These contracts will terminate in <strong>20</strong>09, unless otherwise extended or renewed.<br />

When we first launched commercial services in 1998, we offered our customers analog cable<br />

television services. In <strong>20</strong>03, we finished the deployment of our digital television platform, the installation<br />

of our state-of-the-art national digital head-end in Madrid and the development of our own electronic<br />

program guide and our digital channel line-up. Since June <strong>20</strong>03 we offer digital television in all of our<br />

franchise areas.<br />

Following the launch of our digital television services, we discontinued the marketing of analog<br />

services to new customers although we continue to provide analog services to our existing customers. At<br />

the end of <strong>20</strong>04, 53.1% of our television customers were subscribing to our digital services. In <strong>20</strong>04, once<br />

we had achieved sufficient operational experience in digital services we commenced a pro-active<br />

migration of existing analog customers to our digital services. We anticipate that this migration process<br />

will take several years to complete.<br />

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