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Annual report (20-F) - Ono

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Our Products and Services<br />

account available growth opportunities. We focus on growing our EBITDA at a faster<br />

rate than our use of additional debt, thereby reducing our total debt to EBITDA<br />

leverage ratio. We will not however simply rely on growing our EBITDA to improve<br />

our financial profile. We will also seek to carry out any financial transaction with the<br />

goal of reducing our cost of debt and extending our debt maturities, thereby improving<br />

our financial flexibility.<br />

We currently provide our residential and business customers with a broad array of competitive<br />

broadband products and services.<br />

Residential Services<br />

The table below sets out certain information with respect to our residential service customers:<br />

As of December 31,<br />

<strong>20</strong>02 <strong>20</strong>03 <strong>20</strong>04<br />

Telephony customers 448,926 544,271 622,275<br />

Broadband Internet customers 117,305 186,447 268,355<br />

Narrowband Internet customers 24,317 12,619 3,134<br />

Cable television customers 296,956 339,378 369,496<br />

Total residential customers(1) 480,296 581,345 676,858<br />

Penetration:<br />

Residential telephony 30.6% 31.2% 30.5%<br />

Broadband Internet 8.0% 10.7% 13.3%<br />

Cable television <strong>20</strong>.2% 19.4% 18.1%<br />

Total residential customers 32.7% 33.3% 33.2%<br />

(1) A customer may subscribe for residential telephony, residential Internet, cable television, or a<br />

combination of all three services.<br />

Bundled Services<br />

In order to maximize the revenue from each home passed, we actively encourage customers to<br />

subscribe to more than one service by offering price savings and the convenience of having a single<br />

supplier and a single point of contact for all communication, entertainment, and information needs.<br />

Customers who subscribe for more than one service currently pay on average between 10% and 21% less<br />

than the aggregate cost of subscribing for our relevant services on an individual basis. In addition, initial<br />

connection and installation charges are currently waived for all customers subscribing to any of our<br />

bundled services.<br />

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