Annual report (20-F) - Ono
Annual report (20-F) - Ono
Annual report (20-F) - Ono
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Amena (a member of the Auna Group) that may threaten the competitive position of our networks,<br />
particularly if charges for calls on mobile networks continue to decrease. Spain has yet to see a significant<br />
increase in Internet based telephony traffic in the residential market. We do however anticipate that this<br />
will represent a competitive threat in the future.<br />
Residential Internet. Telefónica is our principal competitor with respect to broadband Internet<br />
services. In addition to Telefónica, there are various providers of DSL broadband Internet services that<br />
offer broadband services using Telefónica’s network on a bundled and unbundled basis, such as<br />
Wanadoo, Tiscali and Ya.com.<br />
Television. Our cable television services compete against Spain’s free-to-air nationwide,<br />
regional and local channels. In addition, in the pay television market, we compete against Sogecable’s<br />
pay television channel, Canal+ and Sogecable’s satellite platform, Digital +. Digital + has greater<br />
resources and market presence than we do, and has exclusive access to certain premium television<br />
content. As well as being our principal competitor in the pay television market, Sogecable is one of our<br />
programming providers and provides us with access to certain premium content programming. In addition<br />
to established competitors such as Sogecable, we may experience increased competition from other<br />
current or future competitors or from new technologies. For example, Telefónica has recently launched<br />
“Imagenio,” a new commercial pay television service using digital subscriber line (“DSL”) technology,<br />
and digital terrestrial television operators are expected to play a role in the marketplace.<br />
In addition, Spanish regulations regarding the provision of cable television services were<br />
liberalized in <strong>20</strong>03 to allow new authorizations to provide cable television services in our franchise areas.<br />
Although no such authorizations will be initially granted before December 31, <strong>20</strong>09, the Spanish<br />
Government is currently reviewing these regulations.<br />
Business Services. Telefónica and its affiliates are our principal competitors in providing<br />
business telecommunications services, followed by Auna, BT-Ignite, COLT Telecom España, Uni2 and<br />
Comunitel, among others. We also compete with other operators including wireless local loop operators.<br />
Competition from the companies described above, as well as from new entrants and new<br />
technologies, including but not limited to Internet-based telephony, could create downward pressure on<br />
prices across all four of our business lines, resulting in a decrease in our ARPU, a loss of subscribers and<br />
a decrease in profitability. In addition, technological developments are increasing cross-competition in<br />
certain markets, such as that between mobile and fixed-line telephony. As a result of the foregoing, our<br />
success in the marketplace is affected by the actions of our competitors. In particular, our business may be<br />
affected if our competitors:<br />
• offer lower prices, more attractive bundled services or higher quality services, features or<br />
content;<br />
• more rapidly develop and deploy new or improved products and services; or<br />
• more rapidly expand and enhance their networks.<br />
To compete effectively, we need to successfully design and market our services, anticipate and<br />
respond to various competitive factors affecting all of our markets, such as the introduction of new<br />
products and services by our competitors, pricing strategies adopted by our competitors, changes in<br />
consumer preferences and general economic and social conditions. If we are unable to compete<br />
effectively with our competitors or to effectively anticipate or respond to consumer sentiment, we could<br />
lose existing and potential customers, which could result in reduced operating margins and results of<br />
operations that fall substantially short of our current expectations.<br />
The telecommunications industry is subject to rapid technological changes and such<br />
changes could have a material adverse effect on our ability to provide competitive services.<br />
The telecommunications industry is characterized by rapid technological changes and the<br />
introduction of new products and services, including developments in technologies such as Internet-based<br />
telephony. Our future success depends on our ability to anticipate and adapt in a timely manner to such<br />
changes. We expect that new products and technologies will emerge and that existing products and<br />
technologies will further develop potentially reducing the prices for our services and rendering obsolete<br />
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