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Annual Report 2012 - Ono

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What does ONO do?<br />

Products and services | Services to the Business sector<br />

In addition, during <strong>2012</strong>, there was an<br />

increase in on-line sales and marketing<br />

and in the proportion of customers<br />

generated from this channel, using the<br />

exclusive on-line store for Businesses and<br />

other new ways of generating sales from<br />

on-line channels.<br />

The progress made in bundling and new<br />

products, and the increase of marketing<br />

channels, were supported by:<br />

• organised events (e.g. Meeting Point<br />

by ONO) que contribuyen a que Pymes<br />

y autónomwhich helped SMEs and<br />

independent professionals to understand<br />

how technologies can help them be<br />

more efficient and productive;<br />

• worked with the Association of<br />

Young Businesspeople (AJE) in<br />

various initiatives: awards, education,<br />

commercial meetings, etc.; and<br />

• sponsored forums: the Network<br />

Congress, Web Congress, Supporting<br />

SMEs, Cloud Computing Professional<br />

Forum, Social Networking forums for<br />

professionals, etc.<br />

- Negotiation of agreements and<br />

promotions with companies and associations<br />

of SMEs to share joint benefits for the<br />

business sector, including agreements with<br />

ATA, the sponsorship of Fundetec, and others<br />

ONO in <strong>2012</strong><br />

Who is ONO?<br />

What does ONO do?<br />

Products and services<br />

ONO’s network<br />

Investment<br />

Innovation<br />

ONO’s<br />

Responsibility<br />

- A Customer Care Service with a<br />

dedicated number, specialising in the<br />

professional segments and focused on<br />

customer satisfaction<br />

• participated in trade fairs: the<br />

Entrepreneur Fair, National SME<br />

Congress, OMEXPO, etc.; and<br />

- Specialised marketing, operations and<br />

Customer Care functions, to respond to the<br />

sustained growth of the portfolio of customers.<br />

Financial analysis<br />

Corporate<br />

Governance <strong>Report</strong><br />

The Figures<br />

- Use of the DOCSIS 3.0 network for<br />

both high-speed downloads and uploading<br />

content to the Internet.<br />

- Efforts to segment customers and<br />

potential customers, and continuous<br />

monitoring of their levels of satisfaction.<br />

Annexes<br />

Contact<br />

Information<br />

- Actions to position the brand, including<br />

a major presence at specialist fairs and<br />

events dedicated to SMEs and independent<br />

professionals. ONO<br />

Meeting Point by ONO event<br />

Print<br />

<strong>Report</strong><br />

The Figures<br />

34

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