Annual Report 2012 - Ono
Annual Report 2012 - Ono
Annual Report 2012 - Ono
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What does ONO do?<br />
Products and services | Services to the Business sector<br />
In addition, during <strong>2012</strong>, there was an<br />
increase in on-line sales and marketing<br />
and in the proportion of customers<br />
generated from this channel, using the<br />
exclusive on-line store for Businesses and<br />
other new ways of generating sales from<br />
on-line channels.<br />
The progress made in bundling and new<br />
products, and the increase of marketing<br />
channels, were supported by:<br />
• organised events (e.g. Meeting Point<br />
by ONO) que contribuyen a que Pymes<br />
y autónomwhich helped SMEs and<br />
independent professionals to understand<br />
how technologies can help them be<br />
more efficient and productive;<br />
• worked with the Association of<br />
Young Businesspeople (AJE) in<br />
various initiatives: awards, education,<br />
commercial meetings, etc.; and<br />
• sponsored forums: the Network<br />
Congress, Web Congress, Supporting<br />
SMEs, Cloud Computing Professional<br />
Forum, Social Networking forums for<br />
professionals, etc.<br />
- Negotiation of agreements and<br />
promotions with companies and associations<br />
of SMEs to share joint benefits for the<br />
business sector, including agreements with<br />
ATA, the sponsorship of Fundetec, and others<br />
ONO in <strong>2012</strong><br />
Who is ONO?<br />
What does ONO do?<br />
Products and services<br />
ONO’s network<br />
Investment<br />
Innovation<br />
ONO’s<br />
Responsibility<br />
- A Customer Care Service with a<br />
dedicated number, specialising in the<br />
professional segments and focused on<br />
customer satisfaction<br />
• participated in trade fairs: the<br />
Entrepreneur Fair, National SME<br />
Congress, OMEXPO, etc.; and<br />
- Specialised marketing, operations and<br />
Customer Care functions, to respond to the<br />
sustained growth of the portfolio of customers.<br />
Financial analysis<br />
Corporate<br />
Governance <strong>Report</strong><br />
The Figures<br />
- Use of the DOCSIS 3.0 network for<br />
both high-speed downloads and uploading<br />
content to the Internet.<br />
- Efforts to segment customers and<br />
potential customers, and continuous<br />
monitoring of their levels of satisfaction.<br />
Annexes<br />
Contact<br />
Information<br />
- Actions to position the brand, including<br />
a major presence at specialist fairs and<br />
events dedicated to SMEs and independent<br />
professionals. ONO<br />
Meeting Point by ONO event<br />
Print<br />
<strong>Report</strong><br />
The Figures<br />
34