Annual Report 2012 - Ono

What does ONO do?
Products and services | Services to the Residential sector
Mobile
2012 was the year of fixed-mobile
convergence and the take-off of mobile
telephony at ONO. Reflecting this,
ONO won the award for technological
excellence as the best Mobile Virtual
Network Operator (MVNO) in October at
the II edition of the ADSLzone awards. In
2012, ONO outperformed its competitors
in terms of net adds, with very positive
results: with around 417,000 mobile
subscribers (voice and data), ONO is the
fastest growing MVNO in Spain.
Much of this success is due to the launch
of convergent tariffs and the “Todo en
ONO” rates, which are very competitive
plans that include calls to any destination
24 hours a day and data for browsing the
Internet.
Over the course of 2012, ONO moved
away from the handset subsidy model
and towards a financing model which
enables customers to combine the tariff
plan and the handset that best meet
their requirements. Furthermore, the
introduction of the microSIM enabled an
increase in the smartphone portfolio and
a more efficient management of SIM cards
for ONO Móvil, as the two formats (SIM and
microSIM) can be integrated on the same
device.
In addition, in 2012, ONO improved its
Mobile Broadband offering with data
plans for USB modems and new tariffs for
tablets and HSUPA speeds which meet
the requirements of customers for the
best mobile Internet experience, enabling
customers enjoy multimedia, social
networks, streaming music and video, online
chat, email, etc.
Other Direct Access services (ADSL)
ONO also offers telephony and broadband
services to those customers who do not
have direct access to its fibre network.
The Company uses an infrastructure base
that combines ADSL technology with the
proprietary network of ONO.
ONO in 2012
Who is ONO?
What does ONO do?
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ONO’s network
Investment
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ONO’s
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