Annual Report 2012 - Ono
Annual Report 2012 - Ono
Annual Report 2012 - Ono
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What does ONO do?<br />
Products and services | Services to the residential sector<br />
ONO provides a wide range<br />
of telephony and personal<br />
communications services, and<br />
entertainment, data transmission<br />
and Internet access. These services<br />
have continued to develop,<br />
incorporating new technologies<br />
and increasing their functionalities,<br />
reflecting the Company’s permanent<br />
commitment to innovation<br />
Experience has shown that<br />
the success of ONO’s services<br />
offering is based on the simple<br />
and straightforward bundling of<br />
products: the ONO bundles, which<br />
deliver various services in one single<br />
product, and provide a solution that<br />
meets the needs of each customer.<br />
These bundles are available to both<br />
homes and businesses. ONO provides<br />
the most innovative solutions in the<br />
market, each adapted to the needs<br />
of every customer regardless of<br />
their size, from individuals to SMEs,<br />
large corporations and the Public<br />
Administration.<br />
Bundles<br />
Over the course of <strong>2012</strong>, ONO’s strategy<br />
for marketing its products to new<br />
residential clients continued to be focused<br />
on the sales of bundles of two or more<br />
services. The Internet service was the<br />
growth driver, as this is the fastest growing<br />
market and the sector where the Company<br />
has the greatest competitive advantage.<br />
At the end of <strong>2012</strong>, 86% of fixed fibre<br />
residential customers subscribed to<br />
a bundle of services. Of these, 46%<br />
subscribed to two services and 40% had<br />
a 3P bundle (Telephone, Internet and<br />
Television). In addition, at the end of <strong>2012</strong>,<br />
more than 11% of ONO’s customer base<br />
subscribed to a mobile telephony service.<br />
Despite difficult economic conditions,<br />
this focus on sales has enabled ONO<br />
to consolidate the ratio of fixed fibre<br />
residential services subscribed to<br />
customers at a level of 2.25 per subscriber,<br />
or 2.47 if mobile services are included.<br />
(For more information about ONO’s<br />
bundles, please see: http://www.ono.es/<br />
productos/combinados/)<br />
ONO in <strong>2012</strong><br />
Who is ONO?<br />
What does ONO do?<br />
Products and services<br />
ONO’s network<br />
Investment<br />
Innovation<br />
ONO’s<br />
Responsibility<br />
Financial analysis<br />
Corporate<br />
Governance <strong>Report</strong><br />
The Figures<br />
Annexes<br />
Contact<br />
Information<br />
Print<br />
<strong>Report</strong><br />
The Figures<br />
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