Annual Report 2012 - Ono

Financial analysis
Financial information
Operating expenses (Opex)
Net operating expenses consist mainly of
expenses related to salaries and wages,
professional services, marketing and
sales expenses, network operations and
maintenance, information systems, and
administrative and billing expenses.
In 2012, ONO cut operating expenses by
26 million euros to 395 million euros.
Strict cost controls and continued
initiatives for optimization and
transformation have enabled the Company
to maintain its operating expenses at a
steady level despite the pressure on prices
from high inflation.
In 2012, ONO implemented a number of
initiatives, including: (i) personnel savings
by improving processes; (ii) increasing
sales from more efficient sales channels,
such as on-line; (iii) developing a new,
more profitable business model for stores;
and (iv) designing more efficient models
for managing faults and for network
maintenance.
Net operating expenses (€m) /
% over revenues
29.7% 28.3%
25.1%
EBITDA
EBITDA in 2012 rose to 752 million
euros, thanks to the solid performance of
revenues and improvements in efficiency
as a result of the measures described in
the operating expenses item.
EBITDA (€m) / EBITDA margin
49.2% 50.4% 47.8%
ONO in 2012
Who is ONO?
What does ONO do?
ONO’s
Responsability
Financial analysis
Products and
Services
1. Fixed services
2. Mobile services
Financial information
Management and
Control of risks
Corporate
Governance Report
The Figures
437 421 395
725 748 752
Annexes
Contact
Information
2010 2011 2012
2010 2011 2012
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Report
The Figures
112