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Report on ONO Midco, SAU and its subsidiaries as of December 31 ...

Report on ONO Midco, SAU and its subsidiaries as of December 31 ...

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We <strong>of</strong>fer all our broadb<strong>and</strong> customers “Centinela”, a security program for internet navigati<strong>on</strong> including antivirus <strong>and</strong><br />

firewall s<strong>of</strong>tware <strong>as</strong> well <strong>as</strong> other value-added services such <strong>as</strong> electr<strong>on</strong>ic mail, with an unlimited number <strong>of</strong> email accounts, <strong>and</strong><br />

anti-spam services. We also <strong>of</strong>fer other value-added services for an additi<strong>on</strong>al fee, including “E<strong>as</strong>y Broadb<strong>and</strong> Internet”, which<br />

facilitates internet access c<strong>on</strong>figurati<strong>on</strong>, a comprehensive security s<strong>of</strong>tware package <strong>and</strong> remote <strong>as</strong>sistance for problems <strong>and</strong><br />

questi<strong>on</strong>s about computing <strong>and</strong> internet browsing.<br />

Fiber televisi<strong>on</strong><br />

We provide our televisi<strong>on</strong> customers with a multi-channel pay televisi<strong>on</strong> ranging from b<strong>as</strong>ic to premium packages. In<br />

additi<strong>on</strong>, we <strong>of</strong>fer all our televisi<strong>on</strong> customers pay-per-view <strong>and</strong> VoD service, broadc<strong>as</strong>ting movie premieres <strong>and</strong> live football<br />

programming. To avoid piracy, we provide the televisi<strong>on</strong> c<strong>on</strong>tent encrypted. Therefore, a decoder is required to receive the<br />

service, which is rented to customers for a rental fee that is usually included in the m<strong>on</strong>thly fee <strong>of</strong> the respective customers bundle<br />

services. As with our other services, customers can subscribe to our televisi<strong>on</strong> services <strong>as</strong> part <strong>of</strong> a bundled package.<br />

Following the launch <strong>of</strong> digital televisi<strong>on</strong> services in 2003, we disc<strong>on</strong>tinued the marketing <strong>of</strong> analog services to new<br />

customers despite c<strong>on</strong>tinuing to provide analog services to existing customers. Currently over 92% <strong>of</strong> our fiber televisi<strong>on</strong><br />

customers enjoyed our digital <strong>of</strong>fering. The introducti<strong>on</strong> <strong>of</strong> digital televisi<strong>on</strong> h<strong>as</strong> allowed us to incre<strong>as</strong>e our channel line-up <strong>as</strong> well<br />

<strong>as</strong> the ratio <strong>of</strong> use <strong>of</strong> our pay-per-view <strong>and</strong> VoD services. We provide customers with more than 125 digital channels, <strong>as</strong> well <strong>as</strong><br />

an electr<strong>on</strong>ic programming guide. From our digital televisi<strong>on</strong> centers in Madrid, we broadc<strong>as</strong>t to all <strong>of</strong> our customers using our<br />

nati<strong>on</strong>al network.<br />

In <strong>December</strong> 2005, we launched a full VoD service, named “Videoclub”. As <strong>of</strong> <strong>December</strong> <strong>31</strong>, 2011, “Videoclub” had<br />

almost 714 thous<strong>and</strong> active customers. Using this service, our customers viewed more than 76 milli<strong>on</strong> events in 2011 (including<br />

both paid <strong>and</strong> free events).<br />

We are currently developing a set <strong>of</strong> innovative soluti<strong>on</strong>s that we believe will help us incre<strong>as</strong>e TV customers <strong>and</strong><br />

revenues. In June 2010, we established an alliance with U.S. digital video company TIVO in order to <strong>of</strong>fer a next generati<strong>on</strong> TV<br />

service, using set-top boxes manufactured by Cisco, which we believe provides a seamless c<strong>on</strong>vergence between internet <strong>and</strong><br />

traditi<strong>on</strong>al televisi<strong>on</strong> c<strong>on</strong>tent. Under the c<strong>on</strong>tract, we are the exclusive distributor in Spain <strong>of</strong> advanced televisi<strong>on</strong> services from<br />

TIVO. In October 2011, we <strong>of</strong>ficially launched our next generati<strong>on</strong> TV service (TIVO) to customers within Madrid <strong>and</strong> Barcel<strong>on</strong>a<br />

<strong>and</strong> in February 2012 we made this service available in Murcia, Valencia <strong>and</strong> Sant<strong>and</strong>er; we expect to start <strong>of</strong>fering this<br />

innovative product <strong>on</strong> a broader scale in the coming quarters. Although to date this product h<strong>as</strong> <strong>on</strong>ly been launched <strong>on</strong> a limited<br />

b<strong>as</strong>is, we believe there are positive signs <strong>of</strong> market acceptance <strong>of</strong> the TIVO product at this early stage, with over 8 thous<strong>and</strong><br />

customers <strong>as</strong> <strong>of</strong> <strong>December</strong> <strong>31</strong>, 2011. We believe this innovative TV product in the Spanish televisi<strong>on</strong> market will help us to grow<br />

our TV customer b<strong>as</strong>e, strengthen customer loyalty <strong>and</strong> incre<strong>as</strong>e revenues. We also believe it differentiates <strong>and</strong> significantly<br />

upgrades our televisi<strong>on</strong> <strong>of</strong>ferings compared to others in the market by providing users with a “best-in-cl<strong>as</strong>s” experience <strong>and</strong> a wide<br />

variety <strong>of</strong> c<strong>on</strong>tent that integrates broadc<strong>as</strong>t <strong>and</strong> broadb<strong>and</strong> televisi<strong>on</strong> in a way that goes bey<strong>on</strong>d the c<strong>on</strong>fines <strong>of</strong> traditi<strong>on</strong>al pay<br />

televisi<strong>on</strong>.<br />

We <strong>of</strong>fer our televisi<strong>on</strong> services in a range <strong>of</strong> packages at different price levels in order to address the broadest possible<br />

televisi<strong>on</strong> audience. The programming <strong>of</strong>fered to our customers c<strong>on</strong>tains a wide selecti<strong>on</strong> <strong>of</strong> televisi<strong>on</strong> series, movies, sports,<br />

news, music, documentaries <strong>and</strong> children’s channels, including, am<strong>on</strong>g others, the following: AXN, Discovery channel, Disney<br />

channels, Eurosport, Fox, MTV <strong>and</strong> Paramount Comedy. We also <strong>of</strong>fer VoD movies from Hollywood studios, U.S. independent<br />

producers, <strong>and</strong> Spanish <strong>and</strong> other European producers. In July 2009, we signed a c<strong>on</strong>tract with Mediapro, the new owner <strong>of</strong> the<br />

Spanish football league c<strong>on</strong>tent, to provide us with a premier football channel (Gol TV) with matches from the Spanish football<br />

league, the European Champi<strong>on</strong>s League <strong>and</strong> the main leagues in Europe <strong>and</strong> South America. As <strong>of</strong> <strong>December</strong> <strong>31</strong>, 2011, we<br />

reached almost 104 thous<strong>and</strong> customers with the Gol TV channel. Mediapro also provides additi<strong>on</strong>al c<strong>on</strong>tent that is not included<br />

in the Gol TV channel <strong>on</strong> a pay-per-view b<strong>as</strong>is, including Spanish league <strong>and</strong> King’s Cup football matches. Unless extended or<br />

renewed, the Mediapro c<strong>on</strong>tract will expire after the 2011-2012 football se<strong>as</strong><strong>on</strong> because Mediapro does not yet own the rights for<br />

subsequent se<strong>as</strong><strong>on</strong>s. However, due to the substantial size <strong>of</strong> our customer b<strong>as</strong>e, we expect to be able to negotiate access to<br />

premium football with the future owners after the 2011-2012 se<strong>as</strong><strong>on</strong>. In November 2010, we signed a c<strong>on</strong>tract with DTS to<br />

provide us with Canal+ channel. We believe that this premium channel, which is included in all <strong>of</strong> our televisi<strong>on</strong> packages <strong>on</strong> a<br />

pay-per-view b<strong>as</strong>is, <strong>of</strong>fers some <strong>of</strong> the best sports <strong>and</strong> cinema c<strong>on</strong>tent available in the Spanish market.<br />

The table below shows the number <strong>and</strong> type <strong>of</strong> channels currently available to subscribers <strong>of</strong> our digital televisi<strong>on</strong><br />

service packages:<br />

Digital <strong>of</strong>fer TV Esencial TV Extra TV Total<br />

St<strong>and</strong>ard channels 62 98 118<br />

Pay-per-view channel (1) 7 7 7<br />

VoD service (Videoclub) (2) Included Included Included<br />

(1) Includes seven thematic channels (Baby, Barça, Canal+, Cazavisión, Cinepremier, Gol TV <strong>and</strong> Playboy)..<br />

(2) VoD services are provided <strong>on</strong> a free <strong>and</strong> pay b<strong>as</strong>is. Programming includes music, feature films, TV series <strong>and</strong> adult c<strong>on</strong>tent.<br />

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