EYES ON CHINA GOLD - Qatar Olympic Committee

o o o o o o o o o
LIFE - Be
part of it!
The Qatar Olympic Committee
has high hopes for the second
‘LIFE – Be Part of it!’ sports and
lifestyle exhibition, which will
celebrate a range of new Ideas
and productS FOR ALL ITS PEOPLE
in Doha this October
A dynamic lifestyle exhibition aimed at showcasing
Qatar’s growing reputation as a regional sport hub and
spreading sports culture throughout the Middle East will
welcome the sports industry and general public through
its doors in October this year.
Under the patronage of the Qatar Olympic Committee,
the ‘LIFE - Be Part of it’ exhibition is expected to attract at
least 120 world-class exhibitors and 8,000 visitors to the
Doha Exhibition Centre over four days [October 15 to
18] for what has become the region’s largest sports, health
and fitness show.
Building on the success of last year’s inaugural event, the
2008 edition will be run by the QOC in collaboration
with QatarExpo, an event management group, which aims
to advance the level of regional and international
participation in the event.
“Commenting on the ambition and scope of this year’s
‘LIFE - Be Part of it!’, QOC Secretary General Sheikh
Saoud Bin Abdulrahman Al-Thani told ‘The Peninsula’
newspaper. “We want to show the world that Doha is the
sports capital of the region. Since sport is a way of life for
us, we would like to take this feeling around Middle East
and the rest of Asia. “
According to Sheikh Saoud the exhibition will spread
this message in more ways than one. “The QOC’s motto is
‘Sport for Life’ and we are pleased that we are in a position
to engage National Olympic Committees in the region
and other well-established sports associations or federations
for the exhibition. I hope we will be able to host what
should be the biggest sports exhibition not just in the
Middle East but in Asia as well.”
When asked about international brands and organisations
likely to take part in the exhibition, Sheikh Saoud added:
“We will invite all major sports brand names like adidas,
Nike, Puma - and many others - to our exhibition. This
exhibition will not only look at companies promoting
their brand names, but we are also focusing on general
fitness, equipment and sports medicine.”
The encouragement of healthy living is another major
component of the exhibition. “We decided to be part of
this exhibition knowing how important it is to have a
healthy generation, which believes in the importance of
sports in their daily lives,” Sheikh Saoud said.
Moreover, the organisers believe that this year’s
exhibition will be even bigger and better than last year’s
event. Visitors to the exhibition, for example, will
view a large selection of sports equipment from than 10
sports equipment providers, discover the latest trends
SHOWCASE
FOR THE
NEXT
GENERATION
Child’s play...this year’s
‘Life - Be Part of it!’
exhibition aims to show
that Doha is the sports
capital of the region.
12 QatarSport Q3.08