newsletter - Olomouc

The tourist discount card Olomouc region Card records another successful year in 2007!
Sales of the Olomouc region Cards in 2007 surpassed the expectations
of the project holders – the City of Olomouc and the Olomouc Region.
The sales of the cards more than sufficiently met anticipations. In 2007,
3167 cards were sold, which is one thousand cards more than
was originally planned. Successful cooperation with travel agencies CK
ČEDOK, CK Atis, and CK Pressburg (that offer the cards as a part of
holidays spent in the Central Moravia and Jeseniky regions) played a
major role in the card sales. Additional “smart” sales locations were
the Olomouc Information Centre and the Czech Railways Centre at the
Olomouc train station.
And which sites did tourists visit most with the Olomouc region Card?
The list of the most heavily visited sites did not change much in the
previous year. The most popular destination for tourists was
the Zoological Gardens on Svatý Kopeček, which was visited
by 767 Olomouc region Card holders. This means almost a 100%
increase in comparison to the previous year. The other destinations
witnessed similar growth. Bouzov Castle enjoyed 535 visits, the Velké
Losiny Chateau 473 visits, Šternberk Castle 394 visits, and the Náměšť
na Hané Chateau was visited by 282 Olomouc region Card holders.
Over two hundred Olomouc region Card holders also paid a visit to the
Collection Conservatories and to the Archdiocese Museum in Olomouc.
Interest at the Museum of National Art and History, the Botanical
Garden, and miniature golf courses in Olomouc likewise held steady.
The Tovačov Chateau and the Museum of Authentic Olomouc Tvarůžky
Cheese in Loštice registered an extraordinary number of tourists using
the card, too. Card holders are granted free admission at all the above
sites.
The price and the length of time the Card is valid remain unchanged
in 2008 and interested parties can purchase a 48 hour Card for adults
for CZK 160; the Card is half-price for children. A five-day Card sells for
CZK 340 and is half-price for children up to the age of 15.
The newly introduced destinations in 2008 include five caves (Mladečské,
Javoříčské, Zbrašovské Aragonitové, Na Pomezí and Na Špičáku).
Would you like to become one of our authorized sellers (there are more
than 50 now) or service providers? Then contact directly the project
administrator - e-mail: marketing@m-ark.cz
Prepared by: Mgr. Karin Oklešťková, Head of the Tourism Department of the
Olomouc City Hall, Mrs. M. Svatošová, m-ARK advertising agency, project administrator
published by city of Olomouc, Czech Republic 2008
designed by © 2008 AdMark