newsletter - Olomouc

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n e w s l e t t e r
MAY - JUNE
• DVOŘÁK’S OLOMOUC (festival of classical music). (Moravian Philharmonic,
www.mfo.cz)
JUNE
• 4 June 2008 – 8 June 2008 FEAST OF SONGS – 36th annual international
choral festival. (Festa Musicale, www.festamusicale.cz)
• 20 June 2008 – 22 June 2008 CITY FESTIVAL – historic city celebrations.
(City of Olomouc, www.olomouc.eu)
JUNE - SEPTEMBER
• OLOMOUC SUMMER OF CULTURE – multi-genre presentation of
music, theatre, and exhibitions. (CKI o.p.s. - MUDr. Libor Grónský,
Economy Consulting Agency – Ing. Martin Fitřík, www.okl.info)
Important Events in 2008
An overview of important cultural events that could be of interest
not only to you but also to your clients.
JANUARY – MAY
• JAZZ DAYS 2008 – spring cycle of jazz concerts. (Jazz Tibet Club,
Olomouc, Sokolská 48, Olomouc)
MARCH
• 10 March 2008 – 14 March 2008 ONE WORLD 2008 – international
documentary film festival. (People in Need, www.jedensvet.cz)
• 12 March 2008 – 16 March 2008 MUSICA RELIGOSA – 6th annual
festival of sacred Easter music. (Festa Musicale, www.festamusicale.
cz)
APRIL
• ACADEMIA FILM OLOMOUC – international film festival. (Palacký
University, Olomouc www.upol.cz)
• 24 April 2008 – 27 April 2008 FLORA OLOMOUC – spring edition
of the international horticulture show. (Flora Olomouc Exhibition
Grounds, www.flora-ol.cz)
APRIL – MAY
• OLOMOUC ECOLOGY DAYS – a gathering of people that believe they
have something to say. A time for mutual exchange and a chance to
listen to different opinions. (Sluňákov, www.slunakov.cz)
MAY
• 1 May 2008 ECOLOGY FESTIVAL – ecological market with concerts
on the Upper Square. (Sluňákov, www.slunakov.cz)
• 7. – 10.5.2008 – OLOMOUC Beer Festival – 7th year of the famous
beer festival accompanied with tasting more than 100 kinds of beer.
• FLORA THEATRE FESTIVAL 2008 – 12th annual international theatre
festival showcasing various theatre companies. (Moravian Theatre,
Olomouc; www.moravskedivadlo.cz)
JULY - SEPTEMBER
• BAROKO 2008 – festival of Baroque music (Tomáš Hanzlík, www.
damian.fx.cz/cesky/baroko.htm)
AUGUST
• 21 August 2008 – 24 August 2008 FLORA OLOMOUC – summer edition
of the international horticulture show. (Flora Olomouc Exhibition
Grounds, www.flora-ol.cz)
• 27 August 2008 – 29 August 2008 THE BARLEY KINGDOM – 2nd
annual festival of puppet and street theatre. (City of Olomouc, www.
olomouc.eu)
• 29 August 2008 – 30 August 2008 MARSHALL RADECKÝ FESTIVAL
– celebrations connected with performances by military marching
bands. (Libor Gašparovič – Galia Agency)
SEPTEMBER
• INTERNATIONAL ORGAN FESTIVAL – organ concerts. (Moravian
Philharmonic, Olomouc, www.mfo.cz)
• 13 September 2008 – 14 September 2008 EUROPEAN HERITAGE
DAYS – open house at city landmarks. (City of Olomouc, www.
olomouc.eu)
• 25 September 2008 OLOMOUC PICTURE GALLERY III – Central
European 16th – 18th century paintings from the Olomouc collections.
(Olomouc Museum of Modern Art, www.olmuart.cz)
SEPTEMBER - OCTOBER
• 22 September 2008 – 20 October 2008 AUTUMN FESTIVAL OF
SACRED MUSIC – first-rate performances of sacred music held in
Olomouc churches. (Ars Viva, www.hudba.olomouc.cz)
SEPTEMBER – DECEMBER
• OLOMOUC JAZZ DAYS 2008 – autumn cycle of jazz concerts. (Jazz
Tibet Club, Olomouc, Sokolská 48, Olomouc)
OCTOBER
• 9 October 2008 – 12 October 2008 FLORA OLOMOUC – autumn
edition, exhibition of fruit, vegetables, and nursery products. (Flora
Olomouc Exhibition Grounds; www.flora-ol.cz)

NOVEMBER
• 20 November 2008 L’ART BRUT COLLECTION OF ARSEN POHRIBNÝ.
(Olomouc Museum of Modern Art, www.olmuart.cz)
• VISEGRAD JAZZ FESTIVAL – 7th annual jazz festival.(Jazz Tibet
Club, Olomouc, Sokolská 48, Olomouc)
• CROSSROADS – multi-genre festival of Central European culture.
(KinoArt, www.kinoart.cz)
• 21 November 2008 – 22 November 2008 OLOMOUC: CITY OF
BOOKS – LIBRI – literary festival and book fair. (Flora Olomouc
Exhibition Grounds; www.flora-ol.cz)
DECEMBER
11 December 2008 – 14 December 2008 – FESTIVAL OF ANIMATED
FILMS. (Pastiche Filmz, www.pastichefilmz.org)
OLOMOUC CHRISTMAS – traditional Christmas market. (RK invest,
www.rkinvest.cz)
NEW YEARS EVE AND WELCOMING OF THE 2009 NEW YEAR. (Libor
Gašparovič – Galia Agency)
Prepared by: Cultural Department of the Olomouc City Hall, edited by Jan Andreáš,
Tourism Department of the Olomouc City Hall
jan.andreas@mmol.cz
OLOMOUC Beer Festival
From 7th to 10th May already the 7th year of the famous Beer Festival
is held in Olomouc. It is the largest beer festival in the Czech Republic.
Altogether 25 breweries take part in the festival and visitors have
more than 100 kinds of beer to choose from here. Performances of
roughly forty bands form an integral part of the festival. The festival’s
programme will start on Wednesday May 7, 2008 at 4pm when the
Mayor of Olomouc ceremoniously taps a beer keg. For more information
go to www.beerfest.cz.
Prepared by: Jan Andreáš, Tourism Department of the Olomouc City Hall
jan.andreas@mmol.cz
The number of accommodated visitors in Olomouc keeps
rising, the statistics say
The Tourism Department of the Olomouc City Hall has recently finished
processing accommodation statistics for the city of Olomouc in 2007.
The results of the statistics are pleasing. Since 2006 there has been a
repeated increase in the number of accommodated visitors to the city,
namely from 113,398 (in 2006) to 121,259 tourists – out of which
there were 73,221 domestic visitors.
German citizens formed the majority of foreign accommodated visitors
to the city (7.919), followed by Slovaks (6.832). polish guests (3.775)
finished in third place, followed by visitors from Russia and Italy.
Visitors to the city spent an average of 2.1 days here, which is a comparable
figure to 2006.
The visitors used the accommodation services in the hotel category
most (78,120 tourists), hostels (26,019 guests) and guest-houses
(17,156 guests) categories follow.
Tourists visit Olomouc most in the months of September (8,366 people),
October, August, and then also in May and June. These facts correspond
to the numbers of held seminars and events in the city, which is
highly pleasing.
Prepared by: Mgr. Karin Oklešťková, Head of the Tourism Department of the
Olomouc City Hall
karin.oklestkova@mmol.cz

The tourist discount card Olomouc region Card records another successful year in 2007!
Sales of the Olomouc region Cards in 2007 surpassed the expectations
of the project holders – the City of Olomouc and the Olomouc Region.
The sales of the cards more than sufficiently met anticipations. In 2007,
3167 cards were sold, which is one thousand cards more than
was originally planned. Successful cooperation with travel agencies CK
ČEDOK, CK Atis, and CK Pressburg (that offer the cards as a part of
holidays spent in the Central Moravia and Jeseniky regions) played a
major role in the card sales. Additional “smart” sales locations were
the Olomouc Information Centre and the Czech Railways Centre at the
Olomouc train station.
And which sites did tourists visit most with the Olomouc region Card?
The list of the most heavily visited sites did not change much in the
previous year. The most popular destination for tourists was
the Zoological Gardens on Svatý Kopeček, which was visited
by 767 Olomouc region Card holders. This means almost a 100%
increase in comparison to the previous year. The other destinations
witnessed similar growth. Bouzov Castle enjoyed 535 visits, the Velké
Losiny Chateau 473 visits, Šternberk Castle 394 visits, and the Náměšť
na Hané Chateau was visited by 282 Olomouc region Card holders.
Over two hundred Olomouc region Card holders also paid a visit to the
Collection Conservatories and to the Archdiocese Museum in Olomouc.
Interest at the Museum of National Art and History, the Botanical
Garden, and miniature golf courses in Olomouc likewise held steady.
The Tovačov Chateau and the Museum of Authentic Olomouc Tvarůžky
Cheese in Loštice registered an extraordinary number of tourists using
the card, too. Card holders are granted free admission at all the above
sites.
The price and the length of time the Card is valid remain unchanged
in 2008 and interested parties can purchase a 48 hour Card for adults
for CZK 160; the Card is half-price for children. A five-day Card sells for
CZK 340 and is half-price for children up to the age of 15.
The newly introduced destinations in 2008 include five caves (Mladečské,
Javoříčské, Zbrašovské Aragonitové, Na Pomezí and Na Špičáku).
Would you like to become one of our authorized sellers (there are more
than 50 now) or service providers? Then contact directly the project
administrator - e-mail: marketing@m-ark.cz
Prepared by: Mgr. Karin Oklešťková, Head of the Tourism Department of the
Olomouc City Hall, Mrs. M. Svatošová, m-ARK advertising agency, project administrator
published by city of Olomouc, Czech Republic 2008
designed by © 2008 AdMark