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Strategy Survival Guide

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<strong>Strategy</strong> <strong>Survival</strong> <strong>Guide</strong> Version 2.1<br />

Prime Minister’s <strong>Strategy</strong> Unit<br />

home | strategy development | strategy skills | site index<br />

<strong>Strategy</strong> Skills > Structuring the Thinking<br />

Issue trees<br />

> in practice<br />

> template<br />

Issue trees help to identify the key issue or question that the project should address, and break it down into<br />

its smaller component parts. They can be used:<br />

• at the beginning of a piece of strategy work to identify key workstreams<br />

• to plan individual workstreams<br />

• to analyse specific key questions<br />

• to communicate the shape and direction of the work.<br />

The trees are a useful reference point throughout a project providing context and showing how each piece of<br />

work fits into the whole. A well thought out tree should also inform how to structure communications about<br />

the project, including the final report.<br />

Issue trees<br />

Before embarking on the detailed thinking, some time should be spent thinking through the overarching<br />

question that the project is attempting to answer. One way of creating this statement of the problem is to<br />

note down some of the areas of enquiry and, crucially, those areas that lie outside the scope of the project.<br />

The opening question must be wide enough to encompass the full overview of the strategy if it is to be used<br />

to plan the project. Defining the starting point can be the most difficult part of building an issue tree.<br />

The next layer should set out a series of questions that together answer the question above them in the tree.<br />

For example, if the starting question is "How can we most effectively increase employment rates through<br />

improving access to childcare?" the next layer in the tree might comprise two further questions:<br />

• What are the most effective forms of childcare to help parents into work?<br />

• How can government best support parents in accessing these forms of childcare?<br />

The answers to these two questions should provide the answer to the original, higher level question. These<br />

two questions will then be further broken down, and so on, until a level of questions is reached that address<br />

the fundamental root causes of the original issue. Specific analysis can then be designed to address each<br />

one.<br />

Each time a question is broken out into lower level questions, these lower-level questions should together<br />

give the answer to the higher level question. Moreover, these lower level questions should together cover all<br />

the issues needing to be resolved, but should not overlap each other. Questions to be resolved should fall<br />

into one of the buckets, not both. In more technical parlance, this is known as Mutually Exclusive,<br />

Collectively Exhaustive.<br />

Although it may seem cumbersome, writing out the questions in full is very helpful as it forces clarity of<br />

thinking.<br />

This issue tree template may be helpful.<br />

For any problem, there will be a number of ways of drawing out the issue tree, frequently resting on the way<br />

in which the first set of branches is constructed. It is worth having a number of attempts at the tree (perhaps<br />

done by different members of the team), using different structures. The trees can then be evaluated on the<br />

basis of how well they seem to be working best in terms of breaking down the issues into smaller,<br />

answerable questions; in terms of breaking the project out into workstreams; and in terms of structuring<br />

future communications (reports or other documents). Techniques that can be helpful during the question-<br />

<strong>Strategy</strong> <strong>Survival</strong> <strong>Guide</strong> – <strong>Strategy</strong> Skills<br />

Page 91

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