Strategy Survival Guide

Strategy Survival Guide Version 2.1
Prime Minister’s Strategy Unit
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Strategy Development > Strategic Direction Setting > Tasks
Articulating a vision
A key part of developing strategy and setting strategic direction is articulating a vision for the desired state of
the future. A vision is a concise summary statement describing the world as it would ideally exist if current
issues could be fully addressed.
By this stage in the project the aspirations driving the vision may already be widely acknowledged. Whether
or not any further work is necessary, the articulation of a vision and the subsequent definition of aims and
objectives will draw on a number of key inputs:
• An Understanding of the Problem
A fundamental prerequisite is an accurate and informed understanding of the problems or issues at
hand. The research and analysis phase will have helped to differentiate between root causes and
symptoms of problems and enabled some prioritisation of the issues. In this way it will also have
highlighted the factors within the wider system that can be most effectively influenced for maximum
impact on the problem.
• Consideration of the Evidence
Strategic thinking should be informed by the widest possible evidence base. This should include an
understanding of drivers and trends, an exploration of potential alternative futures, an appreciation of
the relevant cultural and political context, and a recognition of any constraints or barriers to potential
alternative delivery options.
• Stakeholder Perspectives
Although the views, concerns, and perspectives of key stakeholders inform the development of
strategy at every stage, there is no greater focal point for their lobbying than the process of setting
strategic direction.
It is at this stage that officials are encouraged to be radical in their proposals. The process of articulating a
vision and setting objectives provides the opportunity to explore ministers’ appetite for ambitious change.
Potentially risky or extreme solutions should not be screened out too early in the process but instead used to
challenge and test their thinking.
Useful links:
> systems thinking
> change management
Strategy Survival Guide – Strategy Development
Page 31