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Strategy Survival Guide

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<strong>Strategy</strong> <strong>Survival</strong> <strong>Guide</strong> Version 2.1<br />

Prime Minister’s <strong>Strategy</strong> Unit<br />

home | strategy development | strategy skills | site index<br />

<strong>Strategy</strong> Development > Strategic Direction Setting > Tasks<br />

Developing guiding principles<br />

<strong>Strategy</strong> work aims to shape government’s long term direction and approach. Rather than just being a<br />

collection of good proposals, strategies should establish underlying principles that provide a coherent<br />

reference point for future decision making. These guiding principles should form the foundation for<br />

government action, and provide a consistent basis for the ongoing development of policies capable of<br />

delivering strategic objectives in a changing world.<br />

Establishing a set of guiding principles is the pivotal point in the strategy development process between<br />

reviewing the world as it exists today, and starting to define the desired state of the future. There are a<br />

number of key considerations:<br />

• Rationale for Government Intervention<br />

An evaluation of the rationale for government intervention is central to clarifying the nature of the<br />

problem in hand, and the role that government can play in addressing it. Exploring the root causes of<br />

the problem will help to highlight why government action may be needed, allowing the benefits of<br />

intervention to be weighed against its potential costs and the distortions it may cause.<br />

• Existing Government Values and Principles<br />

It is important to identify and understand the values and principles already established and held by<br />

government. For example, the Principles of Public Service Reform are a set of guiding principles<br />

that any additional strategic thinking must either adhere to or explicitly challenge. Other existing<br />

principles may be explicitly or implicitly recorded in manifestos, Spending Reviews, Budgets and<br />

White Papers. In addition to centrally defined principles, relevant department-specific values and<br />

principles should also be sought out and evaluated to assess their bearing on future strategic<br />

direction.<br />

• Public and Political Will<br />

The guiding principles should establish common ground with the wider public and political arena.<br />

Effective stakeholder engagement and participation throughout the strategy development process<br />

is central to gauging opinion accurately.<br />

Useful links:<br />

> rationale for government intervention<br />

> Principles of Public Service Reform<br />

> effectively engaging with stakeholders<br />

<strong>Strategy</strong> <strong>Survival</strong> <strong>Guide</strong> – <strong>Strategy</strong> Development<br />

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