Strategy Survival Guide

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Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index Strategy Development > Research & Analysis > Output Interim analytical report The output from this phase should be a document that sets out the findings of the team’s research and analysis. By publishing an evidence base or data set in this way, a common platform is created among stakeholders for moving forward. An interim analytical report is a useful way of setting out the results of the analysis and the emerging conclusions within an initial story line. For example: • what is the situation? • what are the problems? • what is the relative significance or impact of the different problems? • what is causing the problems? • how do we currently tackle the problems? • is this working? • how is the situation likely to change in the future? It is important to start drafting the report as soon as possible. Starting the drafting process early will allow time for thinking about the story line, and help to shape the data gathering and analysis work. An interim analytical report will also help to consolidate thinking on the overall structure of the final report. The interim paper will take some time to produce so sufficient time must be factored into the project plan. Consideration should also be given to the audience for the report, and how it will be communicated. For example, if there is to be a public consultation, it will be beneficial to publish the report on the Web. Useful links: > managing stakeholder & communications Strategy Survival Guide – Strategy Development Page 26
Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index Strategy Development > Research & Analysis > Management Issues At this stage in the project, project management is often neglected. Team members are concentrating on the detailed data gathering and analysis and it can be easy to let project management slip. The project plan and stakeholder engagement plan should be continually referred to and updated. During this phase the communications plan should also be evaluated to identify any weaknesses. Project Management The vision and key hypothesis driving the work should be reviewed in the light of the emerging evidence from the data gathering and analysis. Where the desired granularity of data is not available within the time scales of the project, a pragmatic approach will be needed to make judgements based on the data that is available. Milestones should also be reviewed to check the project’s progress and ensure it is still on track. People Management It is important that workstreams are reviewed and confirmed. Team roles and responsibilities can then be reviewed and agreed. Regular feedback should be sought from the team on how they feel the team is working. A meeting of the project Steering Group to advise on emerging analysis may be helpful towards the end of the phase. This could involve a presentation of the interim analytical report. Preparing presentations using techniques such as storyboarding will help to check the logic before presenting it and ensure that all the supporting information is available before writing the slides. Stakeholder Management Stakeholders should continue to be actively engaged and consulted through activities such as the publication of consultation papers (online and/or in paper format), holding seminars and using focus groups. It is important to be very clear with stakeholders and sponsors about the project process and their role in order to maximise the value of their contribution and secure their continued buy-in. Communications Management A public consultation exercise is a helpful way of structuring consultation with stakeholders. The Internet is a useful tool, and should be used in conjunction with a small number of meetings or seminars. Planning for any public consultation should commence early in the project, as it will take time to develop an effective process, prepare consultation documents and plan communications. Knowledge Management The information gathered in this phase should be organised in a logical way. At this stage of the project, the role of a knowledge management ‘champion’ is crucial. For example, notes should be made of each meeting and interview and kept centrally to allow all team members to access them. Electronic data, including a database of all contacts, should also be organised on a project shared drive in a logical way. Hard copies of documents, books, and publications should be catalogued and a system for accessing documents from the project "library" should be established. Useful links: > managing people and the project > managing stakeholders & communications Strategy Survival Guide – Strategy Development Page 27
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Page 6 and 7: Building an Evidence Base 113 Data
Page 8 and 9: A Framework for Strategic Direction
Page 10 and 11: These four components need to be co
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Strategy Survival Guide Version 2.1
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Identifying key stakeholders and th
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Engaging with stakeholders Having i
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• What channels do we know don’
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Preparing the Story Once you have a
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development process include brainst
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Reinforcing Loops A + Balancing Loo
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Structuring the thinking - Systems
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Opportunities • Where are the goo
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Structuring the thinking - PESTLE I
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Revolution This is creativity at it
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For example, Sub-problem: My collea
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Structuring the thinking - Creativi
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in The Magenta Book) are rigorous m
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• Avoid asking the same question
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Expectations can be shaped by a num
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Collecting data - Surveys In Practi
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Collecting data - Interviews & focu
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Step One: Define the problem explic
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• Are the units correct? Step Sev
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Analysing data - Modelling In Pract
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The Five Forces Framework can be us
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References Structure, Conduct, Perf
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Symbols • What language and jargo
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• Put a contact name, telephone n
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Learning from others - Internationa
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Strengths • Quantitative forecast
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3. Bring drivers together into a vi
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Scenario development In Practice 1:
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Scenarios used in the Strategy Unit
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groups at random. In other words, t
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events. There are a number of diffe
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Multi-criteria analysis In Practice
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Cost-benefit & cost-effectiveness a
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For further material, see the Ratio
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Compelling vision for action - the
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Designing an implementation plan In
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Creating Public Value http://www.nu
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Driver trees 97 Econometric modelli
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management 17, 20, 27, 34, 45 outpu
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Strategy Unit, Admiralty Arch, The
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