Strategy Survival Guide

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Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index Strategy Development > Justification & Set Up > Management Issues A large part of this phase is taken up with management tasks that lay the foundation for the project. The management task, however, is by no means over. The project plan should be continually evaluated and revised in the light of changing circumstances, and stakeholders will need to be involved and managed throughout the project. Project Management The first issue to be addressed is that of gaining buy-in and commitment to the project. This is essential if the project is going to have any impact, and if the necessary resources are going to be made available. The main project management task in this phase is the development of the project plan. This will involve defining and structuring the problem, committing to key milestones and outputs, identifying risks, and agree the project governance structure. People Management A team should be recruited that has the right mix of skills and experience and is large enough to handle the expected work load. Consideration should be given to the benefits of including representatives of key stakeholders or delivery agencies within the team. Roles and responsibilities within the team should be defined and agreed, and an active approach should be taken to team building and ensuring the team work well together. Stakeholder Management The process of developing a stakeholder engagement plan will involve identifying and establishing contact with key stakeholders. It is important to start to understand their issue and concerns, and use this to both inform the vision driving the project, and the criteria by which the final strategic direction will be selected. Communications Management Even at this early stage a communications strategy should be developed that sets out what and how the team intend to communicate about the project, particularly in relation to the media. Useful links: > managing people and the project > managing stakeholders & communications Strategy Survival Guide – Strategy Development Page 20
Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index Strategy Development > Justification & Set Up > Questions This phase will help to address questions such as: Is there a genuine need for a project? • What is the problem that needs to be addressed? • What are the vision and values driving the need for the project? • What work has been done to date on this issue? • Is there a clear case for government intervention on this issue? • How feasible is it that the project will be able to have an impact on the problem? • What level of resources will be required for the project? What are the issues that the project will address? • What are the sub-issues? • How will we research and analyse these issues? • What are the main concerns of each of the key stakeholders? How will the project deliver its objectives? • How should the team be structured? • What is a logical way to break down the work into workstreams? • What should be the roles and responsibilities of each team member? • What will be the outputs of the project? • What are the key milestones and deadlines? • What are the main risks to the success of the project, and how will they be managed? What kind of project governance structure is most appropriate? • Who is the most appropriate Minister or senior official to act as the project’s sponsor? • Should there be an expert advisory panel? • Should there be a steering group? • Who should be involved in each? Who are the key stakeholders? • What are the interests & views of each stakeholder? • How supportive and influential is each stakeholder? • What should be the role of each stakeholder and how should we engage and involve them? • How will we communicate with stakeholders and others? • To what extent should the project be in the public domain? What kind of project team is most suitable? • What skills and experience will be needed in the team? • Should any of the key stakeholders be represented on the team? • How can we involve representatives from the relevant delivery agencies in the team? • How can we encourage the team to work together most effectively? • What modes of communication will be set up within the team? • How will the team deal with knowledge management? Strategy Survival Guide – Strategy Development Page 21
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Page 6 and 7: Building an Evidence Base 113 Data
Page 8 and 9: A Framework for Strategic Direction
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Identifying key stakeholders and th
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Engaging with stakeholders Having i
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development process include brainst
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Reinforcing Loops A + Balancing Loo
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Opportunities • Where are the goo
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Revolution This is creativity at it
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For example, Sub-problem: My collea
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in The Magenta Book) are rigorous m
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• Avoid asking the same question
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Expectations can be shaped by a num
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Collecting data - Surveys In Practi
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Collecting data - Interviews & focu
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Step One: Define the problem explic
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Analysing data - Modelling In Pract
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The Five Forces Framework can be us
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References Structure, Conduct, Perf
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Symbols • What language and jargo
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Learning from others - Internationa
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Strengths • Quantitative forecast
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3. Bring drivers together into a vi
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Scenario development In Practice 1:
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Scenarios used in the Strategy Unit
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groups at random. In other words, t
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events. There are a number of diffe
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Multi-criteria analysis In Practice
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Cost-benefit & cost-effectiveness a
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For further material, see the Ratio
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Compelling vision for action - the
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Designing an implementation plan In
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Creating Public Value http://www.nu
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Driver trees 97 Econometric modelli
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management 17, 20, 27, 34, 45 outpu
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Strategy Unit, Admiralty Arch, The
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