Strategy Survival Guide

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Strategy Unit, Admiralty Arch, The Mall, London SW1A 2WH Strategy Tel: 020 7276 Unit, 1881 Admiralty Arch, The Mall, London SW1A 2WH Email: strategy@cabinet-office.x.gsi.gov.uk Tel: Website: 020 7276 www.strategy.gov.uk 1881 Email: strategy@cabinet-office.x.gsi.gov.uk Website: The text of www.strategy.gov.uk this document may be reproduced free of charge in any format or media without requiring specific permission. This is subject to the material not being used in a derogatory or in a misleading context. The source of this The material text must of this be document acknowledged may be as reproduced Crown copyright free of and charge the in title any of format the document or media must without be included requiring when specific being permission. reproduced as This part is of subject another to the publication material or not service. being used in a derogatory or in a misleading context. The source of this material must be acknowledged as Crown copyright and the title of the document must be included when being reproduced The permission as part to reproduce of another Crown publication protected or service. material does not extend to any material which is identified as being the copyright of a third party. Authorisation to reproduce such material must be obtained from the copyright holders The concerned. permission to reproduce Crown protected material does not extend to any material which is identified as being the copyright of a third party. Authorisation to reproduce such material must be obtained from the copyright holders concerned. This publication can also be accessed at the department's website at www.strategy.gov.uk This Any enquiries publication regarding can also this be accessed publication should the department's be addressed website to the at Strategic www.strategy.gov.uk Capability Team at the Strategy Unit using the email address: strategic.capability@cabinet-office.x.gsi.gov.uk Any enquiries regarding this publication should be addressed to the Strategic Capability Team at the Strategy Unit © using Crown the copyright email address: 2004 strategic.capability@cabinet-office.x.gsi.gov.uk © Crown copyright 2004
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Strategy Strategy Survival Survival
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Strategy Survival Guide Version 2.1
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Building an Evidence Base 113 Data
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A Framework for Strategic Direction
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These four components need to be co
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Recruiting a team In Practice: SU G
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• Commitment to a common purpose
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Away-days A project away-day is ano
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WHY ...are you telling me this? SO
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Try to put into practice the princi
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Encouraging creativity In Practice:
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There are clear differences between
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Identifying key stakeholders and th
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Engaging with stakeholders Having i
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• What channels do we know don’
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Preparing the Story Once you have a
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development process include brainst
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Reinforcing Loops A + Balancing Loo
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Structuring the thinking - Systems
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Opportunities • Where are the goo
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Structuring the thinking - PESTLE I
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Revolution This is creativity at it
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For example, Sub-problem: My collea
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Structuring the thinking - Creativi
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in The Magenta Book) are rigorous m
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• Avoid asking the same question
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Expectations can be shaped by a num
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Collecting data - Surveys In Practi
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Collecting data - Interviews & focu
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Step One: Define the problem explic
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• Are the units correct? Step Sev
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Analysing data - Modelling In Pract
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The Five Forces Framework can be us
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References Structure, Conduct, Perf
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Symbols • What language and jargo
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• Put a contact name, telephone n
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Learning from others - Internationa
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4. Functional Benchmarking or Gener
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Page 158 and 159: Strengths • Quantitative forecast
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Page 164 and 165: Scenario development In Practice 1:
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Page 168 and 169: groups at random. In other words, t
Page 172 and 173: events. There are a number of diffe
Page 174 and 175: Multi-criteria analysis In Practice
Page 178 and 179: Cost-benefit & cost-effectiveness a
Page 182 and 183: For further material, see the Ratio
Page 186 and 187: Compelling vision for action - the
Page 192 and 193: Designing an implementation plan In
Page 194 and 195: Creating Public Value http://www.nu
Page 196 and 197: National Statistics http://www.stat
Page 204 and 205: Driver trees 97 Econometric modelli
Page 206 and 207: management 17, 20, 27, 34, 45 outpu
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