Strategy Survival Guide

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Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index Contact Us & Registration Register To Receive Updates The Strategy Survival Guide is work in progress and is updated at regular intervals. If you would like to be notified when a new version of the guide is published please register your details. The Strategy Unit The Strategy Unit is based in Admiralty Arch in London. General enquiries should be directed to: Strategy Unit 4th Floor Admiralty Arch The Mall London SW1A 2WH strategy@cabinet-office.x.gsi.gov.uk tel: 020 7276 1881 Strategy Survival Guide Page 12
Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index Strategy Development Effective strategy development requires the mandate to challenge, the space to think and the commitment of stakeholders. For these, and many other reasons, strategy work is best undertaken within the context of a clearly defined project that can act as a focal point for generating momentum behind a change in conventional thinking. Although the process of developing strategy is complex and often iterative in nature, strategy projects tend to naturally move through a number of phases. The framework below describes these phases together with typical tasks and example outputs. The management issues and questions that often arise at each phase are also highlighted. The framework provides a helpful reference point but should not be interpreted as a template. In practice the phases are unlikely to be entirely discrete and sequential, tasks may actually span across phases, and phases may need to be revisited as the true complexity of the project unfolds. Phases Justification & Set Up Research & Analysis Strategic Direction Setting Policy & Delivery Design Tasks • Justifying the project • Clarifying the issues • Planing the project • Setting up the team • Gathering knowledge • Analysing knowledge • Reviewing delivery capability • Developing guiding principles • Articulating a vision • Defining strategic aims and objectives • Developing policy options • Detailing policy options • Appraising policy options • Planing the roll out Outputs Project proposal & plan Interim analytical report Preferred strategic direction Final report & delivery plan > management issues > management issues > management issues > management issues > questions > questions > questions > questions Strategy Survival Guide – Strategy Development Page 13
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Page 6 and 7: Building an Evidence Base 113 Data
Page 8 and 9: A Framework for Strategic Direction
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There are clear differences between
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Identifying key stakeholders and th
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Engaging with stakeholders Having i
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• What channels do we know don’
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Preparing the Story Once you have a
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development process include brainst
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Reinforcing Loops A + Balancing Loo
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Structuring the thinking - Systems
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Opportunities • Where are the goo
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Structuring the thinking - PESTLE I
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Revolution This is creativity at it
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For example, Sub-problem: My collea
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Structuring the thinking - Creativi
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in The Magenta Book) are rigorous m
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• Avoid asking the same question
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Expectations can be shaped by a num
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Collecting data - Surveys In Practi
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Collecting data - Interviews & focu
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Step One: Define the problem explic
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• Are the units correct? Step Sev
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Analysing data - Modelling In Pract
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The Five Forces Framework can be us
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References Structure, Conduct, Perf
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Symbols • What language and jargo
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• Put a contact name, telephone n
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Learning from others - Internationa
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4. Functional Benchmarking or Gener
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Strengths • Quantitative forecast
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3. Bring drivers together into a vi
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Scenario development In Practice 1:
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Scenarios used in the Strategy Unit
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groups at random. In other words, t
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events. There are a number of diffe
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Multi-criteria analysis In Practice
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Cost-benefit & cost-effectiveness a
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For further material, see the Ratio
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Compelling vision for action - the
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Designing an implementation plan In
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Creating Public Value http://www.nu
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National Statistics http://www.stat
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Driver trees 97 Econometric modelli
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management 17, 20, 27, 34, 45 outpu
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Strategy Unit, Admiralty Arch, The
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Strategy Survival Guide

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