04.05.2014 Views

Strategy Survival Guide

Strategy Survival Guide

Strategy Survival Guide

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Symbols<br />

• What language and jargon is used?<br />

• How internal or accessible is it?<br />

• What aspects of strategy are highlighted in publicity?<br />

• What status symbols are there?<br />

• Are there particular symbols which denote the organisation?<br />

Organisational structure<br />

• How mechanistic/organic are the structures?<br />

• How flat/hierarchical are the structures?<br />

• How formal/informal are the structures?<br />

• Do structures encourage collaboration or competition?<br />

• What type of power structures do they support?<br />

Control Systems<br />

• What is most closely monitored/controlled?<br />

• Is emphasis on reward or punishment?<br />

• Are controls related to history or current strategies?<br />

• Are there many/few controls?<br />

Power Structures<br />

• What are the core beliefs of the leadership?<br />

• How strongly held are these beliefs?<br />

• How is power distributed in the organisation ?<br />

• Where are the main blockages to change?<br />

Overall<br />

• What is the dominant culture?<br />

• How easy is this to change?<br />

• Are there any linking threads through the separate elements of the web?<br />

(Source: Exploring Corporate <strong>Strategy</strong>-Gerry Johnson, Kevan Scholes)<br />

Strengths<br />

• Organisational analysis allows you to understand the ease or difficulty with which new strategies can<br />

be adopted.<br />

• Will help identify whether the organisation has the resources/competencies to deliver the new<br />

strategic direction, once identified.<br />

• Will identify key areas of relevant expertise/knowledge within the organisation. Policies can then be<br />

developed to capitalise on this expertise.<br />

• Feeds into change management and implementation planning<br />

• Comprehensive assessment of organisational culture.<br />

Weaknesses<br />

• Time consuming and often neglected during the knowledge gathering phase.<br />

• Assessment may not be objective if conducted by the managers of the organisation<br />

References<br />

Related Sections: comparison with other organisations - see Benchmarking<br />

Exploring Corporate <strong>Strategy</strong>, Gerry Johnson & Kevan Scholes, Prentice Hall, 1993.<br />

<strong>Strategy</strong> <strong>Survival</strong> <strong>Guide</strong> – <strong>Strategy</strong> Skills<br />

Page 144

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!