Strategy Survival Guide

References
Structure, Conduct, Performance
Industrial Market Structure and Economic Performance, Ross 1990
Forces at Work
Techniques for analysing industries and competitors, Porter 1980
Cost Structure Analysis
Katz and Rosen, "Microeconomics", 3 rd edition, 1998, McGraw Hill – provides an overview of microeconomic
costs and cost structures (see chapter 9).
Begg, Fischer and Dornbusch, any edition, McGraw Hill – again, gives an overview of microeconomic costs.
In the 4 th edition, this is found in chapter 8. Pages 20-24 also give a brief introduction to the principles of
economic modelling.
Strategy Survival Guide – Strategy Skills
Page 140