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Strategy Survival Guide

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Assumptions<br />

• Single location for all<br />

static and dynamic<br />

variables<br />

• May contain a small<br />

number of variable<br />

fields<br />

• May want to use<br />

colour to clearly<br />

highlight input<br />

assumptions<br />

Calculations<br />

• Mostly calculated<br />

fields<br />

• Make each<br />

worksheet logically<br />

distinct<br />

• No static and<br />

dynamic variables<br />

Summary<br />

• All ‘camera ready’<br />

outputs and charts<br />

• Few calculated fields<br />

• No static of dynamic<br />

variables<br />

Step Four: Document your spreadsheets<br />

It is very important to document the model as it is built. Such documentation will include information about<br />

sources of data or estimates, comments on non-obvious calculations and anything else pertinent. Any one<br />

looking at the model tomorrow or in six months time will find good documentation on the spreadsheets<br />

extremely useful.<br />

The basic rule here is that your spreadsheets should be self-documenting as much as possible. One way to<br />

test whether you have sufficient documentation as you go along is to ask the question "If my team leader had<br />

to take over my analysis tomorrow, could they understand what I’ve done?".<br />

There are two major alternatives for documenting spreadsheets, using either:<br />

• An additional Excel column<br />

• Comments attached to the cells<br />

Alternative Advantages Disadvantages<br />

Excel column<br />

Comment<br />

Easy to see, so when an<br />

assumption changes more likely<br />

to change the note as well<br />

Documents the spreadsheet<br />

when printed - can hide the<br />

column/set out of print area not<br />

required<br />

Discreet - less intrusive when<br />

using the spreadsheet<br />

Can feel intrusive - gets in the way<br />

Easy to forget to update columns<br />

when hidden<br />

Easy to forget to update<br />

In some cases, it may also be necessary to write additional documentation in MS Word or MS PowerPoint.<br />

Step Five: Use variables, never hardcode<br />

• By defining the variables up front and create the assumptions sheet you will have fewer problems<br />

when changing variable values<br />

• As you type a number into any formula, ask yourself:<br />

• "Is this number likely to change...ever?"<br />

• "Will I know what the number refers to in a year’s time?"<br />

• Rarely is it beneficial to hardcode variables into formulae.<br />

• Do not paste values as this significantly diminishes your audit trail.<br />

Step Six: Check answers – do they make sense?<br />

Having built your model and produced some answers, don’t show them yet to anyone. Instead, stop and<br />

sanity check them yourself. Ask yourself these questions:<br />

• Is the answer what you would expect?<br />

• Is this what your audience would expect?<br />

• If not, what drives the different answer – can you explain the differences to yourself and your<br />

audience?<br />

<strong>Strategy</strong> <strong>Survival</strong> <strong>Guide</strong> – <strong>Strategy</strong> Skills<br />

Page 131

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