Strategy Survival Guide

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Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index How to Use the Guide The guide is structured around two sections. The Strategy Development section discusses the process of conducting a strategy project and the Strategy Skills section addresses the skills that are required for successful strategy work. An Overview For the new user, the best way to get an overview of the content of the guide is to read the Introducing Strategy section and the summary pages for each of the project phases and strategy skills as set out below: Strategy Development • Justification & Set Up • Research & Analysis • Strategic Direction Setting • Policy & Delivery Design Strategy Skills • Managing People and the Project • Managing Stakeholders & Communications • Structuring the Thinking • Building an Evidence Base • Appraising Options • Planning Delivery The Strategy Development Section Having read the summary pages for the four project phases, a more in-depth understanding of any particular phase can be developed by reading through a number of more detailed pages. Each summary page provides links to the following detail: • typical tasks • example outputs • management issues that should be considered • typical questions that should be asked • relevant skills. The Strategy Skills Section The summary page for each strategy skill contains links to a number of helpful tools and approaches. Together these make up a ‘toolkit’ for the strategy practitioner – using the right tool for the job will help to improve the efficiency and effectiveness of strategy work. ‘In practice’ examples are provided to illustrate how each tool or approach has been applied in recent strategy work, and references are provided for those wishing to find further information. Where appropriate, blank templates are also provided. Other Sources of Government Guidance The Strategy Survival Guide aims to support strategy development and strategic thinking. Further sources of guidance for those responsible for taking strategies forward into policy design and delivery include: • The Green Book from HMT – supporting the appraisal of proposals and evaluation of activities • Policy Hub and the Magenta Book from GCSRO – encouraging the use of research and evidence in policy making • Successful Delivery Toolkit and Gateway Process from OGC – supporting the management of procurement and delivery programmes and projects. Strategy Survival Guide Page 10
Strategy Survival Guide Version 2.1 Prime Minister’s Strategy Unit home | strategy development | strategy skills | site index About Us History of the Strategy Unit The Prime Minister’s Strategy Unit is part of the Cabinet Office. It was formed to provide a clear focus for strategic thinking and policy analysis at the heart of government. It formally began operating in July 2002 through a merger of the Performance and Innovation Unit, the Prime Minister's Forward Strategy Unit, and part of the Policy Studies Directorate of the Centre for Management and Policy Studies. The Unit reports to the Prime Minister through the Cabinet Secretary. The Strategy Unit has four main roles: • undertaking long-term strategic reviews of major areas of policy • undertaking studies of cross-cutting policy issues • working with departments to promote strategic thinking and improve policy making across Whitehall • providing strategic leadership to social research across government. The Unit’s Approach to Strategy Development The Unit has a project based approach to developing strategy. Most projects are announced to Parliament and short papers outlining the scope of each project and project reports (including those produced by the Performance and Innovation Unit) are published on the Strategy Unit website. Teams are tailored to the needs of each project. Most are small multi-disciplinary teams that bring together civil servants and a wide range of people from outside government, including those responsible for implementation and delivery. Based on the belief that rigorous analysis is an essential foundation for strategy development, the unit fosters an evidence-based approach. It also promotes an open approach believing that involving people early on greatly increases the prospects of sustainable change. The Strategic Capability Team Established in 2003, the Strategic Capability Team are dedicated to fulfilling the Strategy Unit’s remit to work with departments to promote strategic thinking and improve policy making. In addition to publishing this guide and promoting strategy best practice through coaching, training and networks, the team are focused on working with departments to help them assess and improve their ability to create implementable strategy and meet their most important strategic challenges. Government Chief Social Researcher's Office The Government Chief Social Researcher's Office (GCSRO) was set up in October 2002 to provide strategic leadership to social research across government. It aims to co-ordinate research planning and access to research knowledge across government, and ensure high skill levels and quality standards. Strategy Survival Guide Page 11
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Page 6 and 7: Building an Evidence Base 113 Data
Page 8 and 9: A Framework for Strategic Direction
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Encouraging creativity In Practice:
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There are clear differences between
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Identifying key stakeholders and th
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Engaging with stakeholders Having i
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• What channels do we know don’
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Preparing the Story Once you have a
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development process include brainst
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Reinforcing Loops A + Balancing Loo
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Structuring the thinking - Systems
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Opportunities • Where are the goo
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Structuring the thinking - PESTLE I
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Revolution This is creativity at it
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For example, Sub-problem: My collea
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Structuring the thinking - Creativi
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in The Magenta Book) are rigorous m
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• Avoid asking the same question
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Expectations can be shaped by a num
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Collecting data - Surveys In Practi
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Collecting data - Interviews & focu
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Step One: Define the problem explic
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• Are the units correct? Step Sev
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Analysing data - Modelling In Pract
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The Five Forces Framework can be us
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References Structure, Conduct, Perf
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Symbols • What language and jargo
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• Put a contact name, telephone n
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Learning from others - Internationa
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4. Functional Benchmarking or Gener
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Strengths • Quantitative forecast
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3. Bring drivers together into a vi
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Scenario development In Practice 1:
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Scenarios used in the Strategy Unit
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groups at random. In other words, t
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events. There are a number of diffe
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Multi-criteria analysis In Practice
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Cost-benefit & cost-effectiveness a
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For further material, see the Ratio
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Compelling vision for action - the
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Designing an implementation plan In
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Creating Public Value http://www.nu
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National Statistics http://www.stat
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Driver trees 97 Econometric modelli
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management 17, 20, 27, 34, 45 outpu
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Strategy Unit, Admiralty Arch, The
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Strategy Survival Guide

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