Strategy Survival Guide

© Synectics
2. Some changes are only small. The ideas may include ways to change the world, and if the changes
you manage to implement are small – new organisational changes for instance – there may be a
tendency to feel downhearted. Don’t be, small changes can have more effect than you think. Which
leads to:
3. Change the atmosphere and culture first. Making a place feel creative is something that is fun and
easy to do – by legitimising the creative process in this way (brainstorming rooms; office art; a new
language; and so on) so you encourage bravery which is key to people being creative.
Strengths
• Creativity tools can generate radical and innovative solutions
• Lots of fun and can help with team building
Weaknesses
• Radical ideas are often not developed after the session and policy makers fall back on "safe options"
References
There are hundreds of books on creative thinking, and you’ll find the ideas touched upon here repeated in
very similar ways. The information above is drawn mainly from:
Allan D et al (1999) Sticky Wisdom, How to start a creative revolution at work. ?What If! Limited
The rights of Dave Allan, Matthew Kingdon, Christina Murrin and Darren Rudkin (the “Authors”) to be identified as authors of
Sticky Wisdom (the “Work”) have been asserted in accordance with the Copyright, Design and Patents Act 1988. Copyright in
the work belongs to ?What If! Limited.
All rights reserved. No part of the work may be reproduced, stored in a retrieval system or transmitted, in any form or by any
means, electronic, mechanical, photocopying, recording or otherwise without the prior written consent of the copyright owners.
The ideas, tools, techniques and knowhow expressed in the work including, without limitation the 4Rs and the 6 Behaviours
are the exclusive property of ?What If! Limited.
?What if! Limited and
written consent of ?What If! Limited.
are trademarks of ?What If! Limited and may not be reproduced without the prior
Edward De Bono (1999) Six Thinking Hats. Penguin Books, London.
Synectics
These other web links to free creativity resources may also be useful:
globalideasbank - A suggestion box for socially innovative non-technological ideas and projects
brainstorming
creativityatwork
creativitypool
gocreate
Strategy Survival Guide – Strategy Skills
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