Strategy Survival Guide

© Synectics
Beyond the 4 th stage, Selection, is the main part of the diamond, where most of the work takes place and
where the hundreds of ideas that were created in the top half are turned from the intriguing or appealing into
a few that are really workable. For each idea, one needs to list all the benefits that will come from it and all
the major concerns that you associate with it. Then use the rest of the team to brainstorm possible solutions
to these mini-problems phrased in a positive way. Between the problem and the ideal solution are many
small hurdles, but each can be fenced off and dealt with individually. This stops you from feeling that the
ideal solution is so far away from where you are now that it is unattainable....
© Synectics
...by dealing with each of these on its own – so you can move along the line from problem to solution.
Strategy Survival Guide – Strategy Skills
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