Strategy Survival Guide
Strategy Survival Guide
Strategy Survival Guide
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simulate system behaviour. (Note that the model’s usefulness will be limited by the difficulty of<br />
meaningfully defining a mathematical algorithm for each influence or relationship).<br />
• This approach is best used for designing and testing interventions, rather than designing systems.<br />
Strengths<br />
• Systems thinking can generate new insights into the drivers of a dynamically complex issue.<br />
• The systems approach provides a powerful way for project teams to establish a shared agenda for<br />
addressing a problem. It allows development of consensus and ownership, leading to shared<br />
commitment to decision making.<br />
• It ensures feedback loops are recognised and incorporated into policy design.<br />
• The systems approach provides a powerful way for project teams to reach a shared understanding<br />
of how a system operates.<br />
Weaknesses<br />
• It is very easy to overcomplicate the system map and lose the key insights. It is important to focus on<br />
the key feedback loops and cut out the less important links.<br />
• The process can be significantly undermined by team members who:<br />
• dislike the approach and are out to prove it does not work<br />
• are committed to a prior solution or who are fixated on finding "a solution"<br />
• have hidden agendas that they are unwilling to disclose.<br />
References<br />
“Systems Failure” by Jake Chapman (Demos)<br />
Checkland, P "Systems Thinking, Systems Practice", Wiley, 1981<br />
Checkland, P and Scholes,J, "Soft Systems Methodology in Action", Wiley 1990 which provides a thorough<br />
update of the methodology together with several extended examples.<br />
"Practical Soft Systems Analysis" by D.Patching, FT Prentice Hall 1990 provides a simple step by step<br />
introduction<br />
"The emergent properties of SSM in Use: A symposium by reflective practitioners" by P.Checkland et al,<br />
Systemic Practice and Action Research, 13(6) p.799 2000 contains personal accounts of experience in the<br />
use of SSM in a wide range of contexts.<br />
The Mind Tools website provides an introduction to system thinking and the behaviour of feedback loops.<br />
Rich Pictures are another creative way of representing systems.<br />
"Systems Thinking: a practice guide" by Business Dynamics, IBM Business Consulting Services<br />
(trevor.cooper@uk.ibm.com)<br />
Business Dynamics: Systems Thinking and Modelling for a Complex World . By John Sterman<br />
Systems Thinking, is The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning<br />
Organisation.<br />
<strong>Strategy</strong> <strong>Survival</strong> <strong>Guide</strong> – <strong>Strategy</strong> Skills<br />
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