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MOM 2006 journal for pdf.pmd - University of Michigan-Flint

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Although superficial <strong>for</strong>mal comparisons can be made between the historical precedents set by<br />

Leonardo da Vinci and Vesalius, the intentions <strong>of</strong> the creators and von Hagen could not be more<br />

opposed. The commercial successes <strong>of</strong> IfP (contracts with many universities and training<br />

facilities) as well as Body Worlds exhibitions and merchandising far exceeds the potential sought<br />

by either preceding artist. The commercial success <strong>of</strong> von Hagen’s exhibitions is significant.<br />

Body Worlds boasts that an excess <strong>of</strong> 16 million visitors 7 worldwide have flocked to see the<br />

unique spectacle <strong>of</strong> bodies on display. However, the monetary benefit <strong>for</strong> Dr. von Hagen isn’t<br />

limited to exhibition admission costs. Merchandising, 8 publishing workbooks <strong>for</strong> school children,<br />

plastination literature, sponsorship with national corporations 9 as well as holding multiple,<br />

unique exhibitions in logistical proximity to each other add to the monetary success <strong>of</strong> von<br />

Hagen’s Body Worlds.<br />

The central and most dire issue with the conceptual vision <strong>of</strong> Dr. von Hagen’s work is that<br />

whole body plastinates, intended <strong>for</strong> public viewing, are conceived as avant-garde art. This<br />

convergence <strong>of</strong> art and science has resulted in innovative creations that meet aesthetic and<br />

universal standards <strong>of</strong> beauty. It is arguable that the pure <strong>for</strong>m <strong>of</strong> the human body is the epitome<br />

<strong>of</strong> our species’ criteria <strong>for</strong> things which are beautiful.<br />

Plastinates have the potential to become as infamous as Andy Warhol’s repetitious Campbell<br />

Soup compositions. Tolstoy prophesied in his essay, What is Art?, the culmination <strong>of</strong> this<br />

phenomenon,<br />

“In our society the difficulty <strong>of</strong> recognizing the real works <strong>of</strong> art is further<br />

increased by the fact that the external quality <strong>of</strong> the work in false<br />

productions is not only no worse, but <strong>of</strong>ten better, that the real ones; the<br />

counterfeit is <strong>of</strong>ten more effective that the real, and its subject more<br />

interesting. How is one to discriminate? How is one to find a production in<br />

no way distinguished in externals from hundreds <strong>of</strong> thousands <strong>of</strong> others<br />

intentionally made precisely to imitate it?” 10<br />

Contemplation <strong>of</strong> Dr. von Hagen’s plastinates suggest moral ambiguity in opposition to most<br />

art, rather than focus on the objects uniqueness, the plastinates are celebrated <strong>for</strong> their universal<br />

uni<strong>for</strong>mity. This sentiment is amplified by Dr. von Hagen’s recent endeavor to build multimillion<br />

dollar facilities in Dalian, China and Poznan, Poland with the goal <strong>of</strong> building machinery<br />

to manufacture whole-body plastinates.<br />

7<br />

This estimate is according to www.BodyWorlds.com, as <strong>of</strong> March 27, 2005 and does not include current Body<br />

Worlds exhibitions currently on display in three locations in the United States (Chicago, IL and Cleveland, OH).<br />

8<br />

Among the merchandise available from www.BodyWorlds.com are materials seemingly unrelated to Dr. von<br />

Hagen’s scope <strong>of</strong> plastination services. For example, handmade traditional slippers from Kyrgyzstan are available<br />

<strong>for</strong> 18.50E.<br />

9<br />

Bally’s Total Fitness is currently is sponsoring a sweepstakes in conjunction with Body Worlds and The Chicago<br />

Institute <strong>of</strong> Science and Industry. The Hyatt Corporation in Cleveland is cooperating with Body Worlds, The Great<br />

Lakes Science Center and the Rock and Roll Hall <strong>of</strong> Fame to <strong>of</strong>fer discounted luxury rooms and package tickets to<br />

both facilities.<br />

10<br />

Tolstoy, Leo. What is Art? and Essays on Art, 138.<br />

Meeting <strong>of</strong> Minds <strong>2006</strong> 126

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