Brochure - Nyenrode Business Universiteit

BBA NEW BUSINESS
BA (HONS) BUSINESS
MANAGEMENT
NYENRODE. A REWARD FOR LIFE

INDEX
A Warm Welcome to Nyenrode New Business School 3
Our Philosophy 4
Course Structure 5
Four good reasons to consider Our Business Degree 7
Foundation Year (Hons) Business & Specialism 9
BA in Business General Degree 9
Creative Business & Entertainment Management 9
Business & Entrepreneurial Marketing 10
Business & New Entrepreneurship 10
Business & Financial Management 11
Student-Run Company 12
Admission Requirements and Procedures 13
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A WARM WELCOME
TO NYENRODE
NEW BUSINESS SCHOOL
Do you have a burning ambition to succeed and the talent to match? If so, Nyenrode New Business School is the place for
you. We offer high quality academic education on a scale large enough to provide plenty of room for creativity and selfdevelopment,
and yet small enough to offer personal attention from a highly qualified staff.
Our full-time curriculum challenges students to tackle a unique combination of academic and professional situations
within an international context of creativity, innovation and responsible business. From day one, all our students are
considered as beginning entrepreneurs and business people. Building on experience, critical thinking, developing
practical capabilities and new ideas will be the key drivers throughout the degree programme.
New Business School is affiliated with the University of Westminster in London. Through this partnership, and as part of
its commitment to ‘Education Without Borders’, studies are completed partly in Amsterdam, partly in Breukelen, partly
in London and are taught entirely in English. Students can be part of a degree programme with a truly international
dimension that culminates in the awarding of both a BBA New Business degree and a BA (Hons) Business Management
degree, accredited in the Netherlands (NVAO) and United Kingdom (QAA) respectively. This offers the opportunity for
graduates to proceed to Masters programmes in the Netherlands (e.g. Nyenrode Business Universiteit), United Kingdom,
or other countries.It ensures students not only make optimal use of their time but also offers excellent value for money.
The ‘New’ in New Business School stands for our philosophy, method and values. Our objective is to educate resourceful
and responsible business people via knowledge-based creative learning. Entrepreneurship, creativity and responsible
business are our core values.
Enrolling at the Nyenrode New Business School will kick start your career as an entrepreneur, intrapreneur or professional
manager. We expect a great deal from you in return: maximum effort, dedication and the discipline to meet the many
intellectual and entrepreneurial challenges you will face throughout your career.
If you think you have what it takes to be a new generation business person … let’s talk…
Timo Timmerman MLD,
Dean Nyenrode New Business School
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OUR PHILOSOPHY
Nyenrode New Business School seeks to educate students in a broad range of academic
disciplines and to promote responsible entrepreneurship, creativity, and momentous new
ideas.
Following a strategy based on academic experience, compulsory modules (classes) are
designed to stimulate the student’s capacity to think independently and conduct critical
analysis, explore the theories and concepts of the core areas of finance, human resource
management, marketing, and communications. Simultaneously, students perform as
beginning entrepreneurs, building up knowledge and practical experience in real life
business projects and student companies that they set up and run.
Instruction in basic academic research, supported by a culture of comparing and connecting
different theories, gives students the intellectual basis necessary to operate at the level
of academic analysis required to solve complex, multifaceted business problems.
Knowledge-based, responsible entrepreneurship coupled with innovative interdisciplinary
business models and the latest communication technology drive the development of our
programme.
As Dr Noreena Hertz, Associate Director of the Centre for International Business and
Management at the University of Cambridge stated:
“This is the world of the Silent Takeover, a world in which governments can no longer be relied on to protect the
people’s interests. Blinded by the allure of the market, they now put corporate interests first. ”Dr Hertz goes
on to say: “Delivering a quality product at a reasonable cost is not all that is demanded of corporations today.
The key to consumer satisfaction is not only how well a company treats its customers, but increasingly whether
it is perceived as taking its responsibilities to society seriously. People are demanding that corporations deliver
in a way that governments can’t or won’t.”
Dr Hertz’s message is clear: it is no longer enough to simply employ people, make a profit
and pay taxes. To achieve a just and sustainable society, businesses in the 21st century
need to act responsibly, be accountable, and benefit society as a whole. If we are to take
care of the triple interests of People, Planet and Profit, the classic business model has to
be redefined.
Responsible entrepreneurship requires imagination and strong civic virtue. At Nyenrode
New Business School we stimulate creativity in our students by encouraging them to
combine understanding and methods from cross-disciplinary academic research to
develop and manage challenging real life projects provided by partner businesses.
Similarly, civic virtue is nurtured through activity in social projects and exposure to
world trends in corporate governance, environmental limitations, sustainable growth and
cultural differences.
It is our conviction that educating students to be creative, entrepreneurial and responsible
business people contributes to a more socially and environmentally sound business
climate.
4

COURSE STRUCTURE
Overview
Nyenrode New Business School has a full-time four year programme where finishing graduates
attain a BBA New Business degree and BA (Hons) Business Management degree, accredited in
the Netherlands (NAVO) and United Kingdom (QAA) respectively. This offers the opportunity
for graduates to proceed to Masters programmes in the Netherlands, United Kingdom, or other
countries. With exemption from Foundation Year 1 evaluated on an individual basis (see admission
requirements and procedures), holders of a VWO / IB diploma have the potential to follow a full-time
three year programme.
Successful completion of the entire degree programme requires a 40 hours-per-week attitude
and motivation: the number of contact hours, including lectures, seminars and consultancy is
approximately 20 per week while the number of hours spent on group and individual work will be
roughly 20 to 25.
The degree programme is multi-disciplinary, consisting of modules organized under the headings
of: Academic Theory, Attitude & Skills and Applied Theory (Project Work). Within this are a fixed set
of required core modules which cover the main areas of business organizations e.g. Management &
Human Resources; Accounting & Finance; Operations Management.
Specialism
A number of elective modules from five business functional areas (specialisms) are offered alongside
the core modules following the successful completion or exemption from Foundation Year 1:
• Creative Business & Entertainment Management
• Business & Entrepreneurial Marketing
• Business & New Entrepreneurship
• Business & Financial Management
This allows students the choice of following either a ‘general’ or ‘specialism’ programme. Those
opting for the general programme are free to choose from all the elective modules offered. For those
deciding to follow one of the five specialism programmes, the required core modules are extended
to include a compulsory set of elective modules according to the chosen specialism.
Foundation Year
The first year, or ‘Foundation Year 1’ is tailored toward holders of a HAVO (or international
equivalent) with a fit/gap approach to their individual backgrounds, and may therefore vary in
workload from candidate to candidate. It consists of a package of core modules designed to progress
students academically, provide them with a firm basis in fundamental business concepts and develop
their project management skills.
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Years 2 to 4
In the second year, core modules regarding marketing, finance, human resources
management, communications and law provide broad business knowledge and
the academic background necessary for conceptual thinking, writing and business
analysis skills. Two second year projects allow students to immediately apply the
academic theories they have learned, and to practice solving basic business problems
independently and within their study group. These include Project Management,
where students will be building schools in India in partnership with Round Table India
(www.roundtableindia.org) and visiting Welingkar Institute of Management (Mumbai,
India), and Product Development, where students will be working in small groups on
research tasks requested by companies e.g. Hi KPN, Randstad, Strukton.
In the third year, students learn to develop their research, evaluation, analytical and
synthetic skills further and begin to consider career directions. In the third year project
Business Planning, Budgeting and Finance (Student Run Company / Entrepreneur),
and in collaboration with Beijing Union University (Beijing, China), students are able
to gain experience as a manager first hand.
During the fourth year, the wide selection of elective modules offered by the University
of Westminster provides challenging opportunities for further specialisation. The final
project depends on the location of the company which offers you the final project
assignment, and may take place anywhere in the world.
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FOUR GOOD REASONS
TO CONSIDER OUR
BUSINESS DEGREE
1. The personal touch
Not only the staff and coaches get to know their students personally, also all the students know each other
well. For a major part of their studies, learners will be assigned to small groups, comprising five to eight
members, which act as business units. Although each member is an independent player, they are also
responsible for the group and are required to study and work closely together. Leadership, responsibility,
creativity and entrepreneurship are some of the qualities emphasized and practiced in these studies.
Professional coaches will give space to all groups to find their own solutions, while carefully monitoring the
individual academic results, productivity and level of participation in discussions.
2. Combining the university academic with
the practical professional
Nyenrode New Business School offers an ideal combination for students who are interested in both
theoretical approach as well as the professional side of the business arena. Our close association with leading
companies enables us to offer a cutting-edge curriculum where students can be assured that they will always
be up to date in international business. Moreover, the companies with which we work are often interested in
entrepreneurial students for their own innovation-oriented future.
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3. An international focus
Study locations in Amsterdam (Nyenrode New Business School) and London (University of Westminster),
along with the option to carry out the final dissertation project anywhere in the world, testify to the
international nature of our programme. Our partner companies are multinational in both character and
operations, and we place a strong accent on the European dimension of informed citizenship and personal
values and ethics. Students are involved with international projects in all years of their programme, e.g.
Ethiopia and India in years 1 and 2, and all graduates receive the internationally recognized BBA degree as
well as the BA (Hons) degree.
4. Education as an experience
From the first year, our students develop a toolkit (Showcase Projects) which provides them with the theory,
skills and attitude required to run a successful project. In the second year, they develop a spirit of creativity
and understanding of what it is like to be an entrepreneur in new venture projects (Product Development),
while in other projects they learn to develop a sense of civic responsibility (Project Management). In the
third year, as owners of their own companies or in student-run companies (Business Planning, Budgeting
& Finance), they learn to sense the right balance between capital investment, expenses, market share
considerations and profit. Fourth-year students find themselves in the centre of the international academic
and business world in London, working on their final project (thesis / dissertation) which can take them
anywhere in the world. Throughout this period, students learn to fight their corner while ensuring they
remain good colleagues and responsible business people.
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FOUNDATION YEAR (HONS) BUSINESS
& SPECIALISM
The Foundation Year 1, aimed at preparing holders of a HAVO (or international equivalent) for the subsequent years
of study, can be compared to a foundation level programme offered at most international universities. For those
candidates who wish to further develop their English proficiency, Nyenrode New Business School offers a summer
school opportunity at our partner University of Westminster in London for the duration of 6 weeks. The set of core
modules are designed to introduce students to the fundamental business concepts in the areas of marketing, finance,
human resources management, communications and law. Application of theoretical knowledge to real-life situations
begins already in this first year where students will be running two ‘Showcase’ projects, of which one involves
branding an Ethiopian coffee in collaboration with fellow students from St. Mary’s University College (Addis Ababa).
BA IN BUSINESS GENERAL DEGREE
The general degree course is suitable for students who have not yet chosen the focus of their future business career and
wish to keep their options open. It allows them to emphasise specific aspects of their personal module portfolio when
applying for a general management position. In the second and third year, students can choose their elective modules
from any of the five offered specialism programmes available within Nyenrode New Business School. In the fourth year,
students can select from the wide choice of specialist modules offered by the University of Westminster including:
foreign language study; training in effective research techniques; broaden into a new subject such as Media or specialise
in a completely different area.
CREATIVE BUSINESS & ENTERTAINMENT
MANAGEMENT
The emerging combined Creative Industries is a fast-growing segment in the global economy that increasingly is being
recognized as a major determinant of national and regional economic growth. Within this segment, digital platforms have
created instant global markets for creative industry players, while globalisation and digital convergence are transforming
the face of the industry. But building a competitive creative (services) business is a complex process including content
design and protection, new distribution and business models, and product diversification that cannot be achieved by
talent alone.
In the second year, students are introduced to the concepts and techniques of the creative industries and explore critical
core theory concerning marketing, finance, human resource management and communications as they relate to the
creative business environment. In the third year, copyright and contract law and an academic approach to creativity form
the major part of the programme. Creative industry practices are contextualised within more general business routines,
and integrated with functions and operations required in the business world. As mentioned under ‘Course Structure’,
during the fourth year the wide selection of modules offered by the University of Westminster provides challenging
opportunities for further specialization.
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The types of careers available to graduates of this programme include: (Cross and Interactive) Media
Executive, (Executive) Producer for Television, Event Manager, Cross Media Marketing Manager,
Artist Manager, Live Entertainment Producer, Digital Sector Marketing Executive, and Product or
Promotion Manager in the music industry.
BUSINESS & ENTREPRENEURIAL
MARKETING
In a fast changing and increasingly competitive business environment, marketing is possibly the
single most critical factor for the continued success of an organisation. Marketing, entrepreneurship
and the development of new business operations share many areas of commonality, such as
analytical skills, innovation and creativity, calculated risk taking and a proactive attitude. Nyenrode
New Business School stimulates these capabilities and values through training in creative market
sensing, guidance in designing and implementing cost accounting systems, and practice in planning
and implementing marketing programmes. Sales and marketing fine-tuning is one of the major
issues considered.
In the second year, students are introduced to the fundamental concepts of marketing and
entrepreneurial management and explore critical core theory concerning, finance, human
resource management, communications and law. In the third year, marketing skills and practices
are contextualised within a holistic study of wider business practices and the general functions
and operations prevalent in the business world. As mentioned under ‘Course Structure’, during
the fourth year the wide selection of modules offered by the University of Westminster provides
challenging opportunities for further specialization.
The types of careers available to graduates of this programme include: Brand Manager, Market
Research Executive or Analyst, Advertising and Promotions Manager, Marketing Manager and
Customer Relations Executive.
BUSINESS & NEW
ENTREPRENEURSHIP
Being an entrepreneur today means developing new business operations with calculated risk and a
proactive attitude. At Nyenrode New Business School, students develop entrepreneurial attitude
and skills through hands on training in creative market sensing, creating a profit margin, the
creation of activity plans, and reporting on newly discovered business models, new products and
new content. The influence of technological innovation on business practice is also a key subject
of study. In other words, students study today’s dynamic new business sectors in order to become
tomorrow’s entrepreneur.
In the second year, students are introduced to the fundamental concepts of new entrepreneurship.
They will explore critical core theory concerning marketing, finance, human resources management,
communications and law, providing them with the academic background necessary for business
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analysis. In the third year, marketing skills and practices are contextualised within a holistic study of wider business
practice and the integrative functions and operations prevalent within the business world. Students will further develop
their enquiry, evaluation, analysis and synthesis skills and start to consider future career directions. As mentioned
under ‘Course Structure’, during the fourth year the wide selection of modules offered by the University of Westminster
provides challenging opportunities for further specialization.
The types of careers available to graduates of this programme include: Brand Managers, Media Executives, Marketing
Managers, Client and Customer Relations Executives, New Product and New Market Development Managers and Digital
Sector Marketing Executives.
BUSINESS & FINANCIAL MANAGEMENT
The specialized subject area Business Financial Management provides students with the inspiration, expertise and skills
to become key players within an organisation. Opportunities in the financial sector worldwide abound, both in banks,
investment brokerage firms, and insurance companies as well as in industrial and commercial companies. Today’s financial
management specialists hold the key to success for the organizations that employ them, with company boards relying
on their specialist knowledge to formulate business strategies and provide advice and guidance on risk management and
compliance.
In the second year, students are provided with an introduction to financial and managerial accounting and the ways in
which finance is managed within a business organization. For example, they will learn to evaluate the different sources of
finance, compare the ways in which they are used, and learn to analyse and evaluate financial performance. In the third
year, students learn the financial management skills that will enable them to understand company capital structures and
how to estimate the weighted average cost of capital. As mentioned under ‘Course Structure’, during the fourth year
the wide selection of modules offered by the University of Westminster provides challenging opportunities for further
specialization.
Our Business & Financial Management specialization is designed to provide a solid foundation of financial knowledge
as well as a firm grounding in the broader-based business skills needed for financial management positions such as
marketing, economics and human resource management, among many others.
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STUDENT-RUN COMPANY
Stimulate socially responsible entrepreneurship is one of Nyenrode New Business School’s main focuses. Our strong
belief that ‘making business and making the world better are key factors to achieving a stable success’ is really starting
to generate some great results:
“When I started at Nyenrode New Business School I already knew that I wanted to start my own company. Lots of
ideas and projects came up and I could not focus on one specific trade. There was only one point I was sure of:
I wanted to start mainly in developing countries. During classes and coaching sessions the ideas matured and I
realized my real expectations. Now I’m launching my own clothing company in Zimbabwe. The concept of it is
to make use of local knowledge of clothes manufacturing and local labor force to produce clothes at affordable
prices for their own communities. With this project, I feel myself contributing for a better world and I’m sure
that a great future lays ahead us.”
Mary Chekera is a 3 rd year student at Nyenrode New Business School and together with
her partner Tabeth Coorevits is preparing the launching of their company ‘Glimlacht
Mode’.
“Entrepreneurship, very much like the seeds of a pretty flower, requires fertile soil to grow. Nyenrode New
Business School has allowed StudyFlow to germinate, sprout and eventually, flourish. Were it not for the
freedom we were given at this school, our wild ideas might have very well been nipped in the bud. I have a rosy
outlook for anyone attending, and at the very least expect some new student run companies to blossom in the
years to come.”
Edo van Rojen, Tom van Vooren and Philippe Taminiau are 3 rd year students at
Nyenrode New Business School and together they started their company ‘StudyFlow’.
“Nyenrode New Business School provided me an inspiring study and working environment. During my study
time I developed a new perspective on entrepreneurship – a look where creativity and sustainability are the key
pillars. Nowadays I still see it present in my company, which I started during my study time and it is currently
active in 13 cities nationwide. Back then (and even now) I benefitted from the experience and viewpoints of my
lecturers, many of which have themselves the entrepreneurial spirit, and also the entrepreneurial mentality that
all my classmates have.”
Georgi Tuaev is a 4 th year student and,, during his studies at Nyenrode New Business
School, started his company ‘GratisPrint’ together with his partners Ilja Groenewegen,
Bram van Leur and Thomas van der Kleij.
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ADMISSION
REQUIREMENTS
AND PROCEDURES
Applications are processed on a continuous basis
in order of receipt, and should be submitted
as early as possible. Once your application has
been reviewed by Nyenrode New Business School
Department of Admissions, you will be notified of
the result: If accepted, you will be invited for an
interview. Every effort will be made to provide you
with a final decision as soon as all assessments
have been made.
Entry Requirements
Nyenrode New Business School degree
programme is designed for ambitious higher
secondary education graduates. As we feel that the
interest, enthusiasm and sense of responsibility of
all applicants or potential students is paramount,
these aspects are examined during the selection
procedure.
For students from the Dutch educational system:
• Holders of a VWO diploma have the potential
for direct access to year 2 (exemption from
Foundation Year 1 evaluated on an individual
basis);
• Holders of a HAVO diploma who have maintained
a constant high level of performance have the
potential for access to Foundation Year 1;
• Unique individuals who are found to be suitable
following a rigorous test and/or interview have
the potential for access to Foundation Year 1.
For international students:
• Holders of an International Baccalaureate, or any
national higher secondary education certificate
equivalent to VWO granting entry to university
level education, have the potential for direct
access to year 2 (exemption from Foundation
Year 1 evaluated on an individual basis);
• Holders of a certificate of secondary education
equivalent to HAVO, have potential for access
to Foundation Year 1.
Application
The application procedure requires that
you hand in the following elements, all of which
must be sent to Nyenrode New Business School
Department of Admissions at the address
specified on the application form:
• A personal letter specifying your goal and
motivation for beginning an academic study
at the New Business School.
• A piece of project work that demonstrates
your ambition and enthusiasm;
• Two personal references, e.g. one from
a teacher and one from a person in your
individual network;
• Certified copies of all relevant diplomas
and grade transcripts (issued, stamped and
signed by the school);
• A completed application form;
• Copy of passport;
• 2 passport photographs (American size -
5x5cm).
• IELTS report with a minimum score of 6.0
or TOEFL report with a score of 550 (paperbased
exam), or 213 (computer-based test)
or 80 (internet-based test) (International
students only).
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Selection
The selection procedure consists of the following
components:
• An interview held at Nyenrode New Business School
with a member of the Management Team;
• Assessment of your personal letter specifying
your goal and motivation; you may illustrate this
document by bringing to the interview a portfolio
of previous relevant achievements such as project
work, videomaterial, etc;
• Amongst other assessment tools, a test of your
ability to use English as a working language;
• Assessment of the personal project work produced
in your last year of secondary higher education.
Enrolment, fees and charges
You will only be admitted and enrolled onto
Nyenrode New Business School degree programme
once your file is complete. It is especially important
that you send us copies of your secondary school
diploma and of the proof of payment of the full tuition
fee soon as they are available.
Upon being accepted, either into the Foundation Year
1 or directly into year 2, applicants will be required
to pay a non-refundable advance of 10% on the
annual tuition fee in order to secure their place. The
remainder of the tuition fee is payable one month
before the commencement of the course. Tuition
fees for Foundation Year 1, and years 2, 3 and 4 are
indicated on the programme information sheet.
The fee covers:
• Registration for on the New Business School degree
programme for one academic year;
• Access to New Business School IT facilities and
network with the student’s own laptop;
• Access to the library facilities;
• Access and enrolment in year 4 to the University of
Westminster in London;
• Individual monitoring and supervision of the project
groups.
* Housing and travel costs are not included in the fees and
cover charges
* For further information please refer to the NBS website
under: Contact Information; FAQ; General Terms and
Conditions at http://www.nyenrode.nl/Education/
bachelor/BBA/Pages/Practical-Information-.aspx
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Nyenrode New Business School
Keizersgracht 285
1016 ED Amsterdam
The Netherlands
+31 20 427 42 86
info@newbusinessschool.nl
www.nyenrode.nl/newbusinessschool
NYENRODE. A REWARD FOR LIFE