View this content - American Marketing Association

Page 12 Marlccting News , 5, 1980
'
'-i
ames in
i. Oa»ld Ran. sr v.p. & mgmt. p^
B'Arcy-MacManus & Masius Inc.. to exfic.
V p Audit Bureau of Circulations. Schaumburg,
III
Murray A Chinay Inc: Hudson. Ohio
merged with KMAG Intl. Inc .Pittsburgh, to
form Murray & ChaneyKetchum.
Gregory Faust, account exec. Ketchum.
New York, to pres. AD II New York. American
Adv. Federation Club-
DavidN. Marchaia to v p & gen. mgr.rw.B.
•Doner & Co. Los Angeles • .•
Joel Mandell to prod mgr.-writing instruments
BIC Pen Corp.. Miltord. Conn
Kinneth A. Marks formed Marketing Re-
March for Oecisian-Mikers Inc. 333 OldTarrytown
Rd. White Plains, NY.
Rhmda Spadaccini. account exec.-mktg.
rsch.. Winona Inc.. Minneapolis, namie'd
Young Career Woman by Minnesota Feder-.
ation of Btis. & Professibnal Women s Clubs
Jilb'ert Vfy. Doldio v.p-mktg , U.S. Rent A
Car div Avis Rent A Car System Inc.. H«w
York
Roberts Adv. Agency Inc. has rtierged into
Carr Liggett Inc.. Cleveland Pat Roberts to sr
v.p.-creative services & member, bd.otdirs.
- Mario M. Smith to sr. mktg rsch. analyst.
Peter Eckrich & Sons Inc.,meat specialty co. -
Fort Wayne. Ind.
Lee F. Hardy Jr. to regional mktg. mgr,,
Abbott Adv., subsidiary of JerricoInc.. Lexington.
Ky.
William 0. Hugbes to dir -new bus devel-
. opment. Joseph Waito to dir.-design.& development,
new prods. & Stanley M. Brown to
new bus. development mgr.. The Toro Co..
Minneapolis
LaRue G. Buchanan to sr v p & William Bak
to v^p.-mktg.. Reuben H. Donnelley Corp..
New York . .
Bernard A. Plesser Jr to vp-restaurant
mktg.. Gino;s Inc.. King of Prussia. Pa.
Wilson F. Fowie to sr v p. & dir.-mktg.'
branded retail prods., Morton Foods, div. of
ITT£ontinerital Baking Co.. Charlottesville.
Va. C. John L Bates to corporate v p & dir--
rnrnnratp mktn X. Hni».ti M. MorroiK to corporate
v.p, & d^r -mktg. & new bus. development,
ITT Contmental Baking Co,, Rye.
NY
• Paul A. Steger to mktg. mgr.. Consumer
Prods Div,, tstech Gen. Chemicals Corp.
subsidiary of Esmark Inc. Chicago
Judy Cline to group prod. mgr.. Ekco
Housewares Co, Franklin Pk, III.
A.B. Isacson Assocs. Inc. mktg & PR aigency,
opened at 80 Fifth Ave.. New York. Alan
Itacson to pres.
Walter F. Light, pres. & chief exec officer.
Northern Telecom Ltd.. Montreal, to bd. of
dirs.. Procter & Gamble Co,, Cincinnati.
Richard E. Cady to sales engr.. Industrial
-, • Div. mktg dept.. Aeroquip Corp.. Jackson,
t . Mich. Donald Stover to account exec. Industrial
Div.. truck sales group. Ohio.
Joan G. Smith to coordinator-midwest &
southern mktg.^ sales. Wagner-Hohns-
Inglis Inc., construction conslting firm. Kan-
? sas CUy. Me • j
John *.-"Ruth to mktg. mgr, Electro-
Mechanical & Panel Prods. Topflight Corp..
'
York, Pa
Raymond P. LeFebvre to v p & corporate ~~
officer. Warner-Lambert Co, Morris Plains,
N.J.
BarbaraLack to asst. mgr.-mktg. commun-"(
icatiOns. Scientific Prods. McGaw Pk.. III.,
div. of American Hospital Supply Corp.
John A. Herberger, Gerald W. McKenna. W.
KMNMth Neher. i John R. Shostak to sr brand
,. mgrs. & Clifford W. Perry Jr. to mgr -special
development projects, R.J Reynolds Tobacco
Co., Winston-Salem, N.C.
Tirry Fagin to v p.-mktg & Ean Rankin to
''• - v.p., sales div. On-Line Systems inc..Pittsburgh.
Richard A. OonneHy to v.p.. domestic bus.
developm«ot, western U.S., Ebasco Services,
Inc , New York, subsidiary of Enserqh
Corp.
Al Ambrosino to v p. Ed Burnett Conslts.^
Inc., New York.
Action Merchandising Services Inc. in-store
' merchandising group, opened at 1200 Wall
St. W.. Lyndhurst, N.J., Ruth Stack to pres
Fran Schapiro to project dir., Mktg. Rsch.
Oiv., Doane Agricultural Service Inc, St.
Louis
James H. Campbill to group prod. mgr..
Jofinson Prods CQ. Ihe, Chicago. J. Rodmy
ews
Uwr8ncet61i'ssocr4ir.-meaia& sales po)^
motions. Rinei Phillips Johnson to asst prod
mgr. Cosmetios'Div, & Chester L. Stewart to
dir -new prods & twjs. development
Thomas J. Gairi to dir-mktg & sal^s. Reliable
Piastres Inc.. Middlesex.N.J.
RobMi R. Huntlty Jr. to mktg div. mgr. &
Robert N. Rogers to engr div mgr. Special
Prods Drv.. The Raymond Corp., Greene.
NY
Judi Klosik to assoc. dtr -PR. western operations.
Cunntngham & Walsh Inc.. San
francisco,
• '
Richard J. Zuccaro to mgr -marine service
programs SI mktg supporL. Electrical A
tiectronics SfiOiic^^s-Dept.. Installation &
Service Engr OIV, Gen. Electric CQ, Albany,
NY Frank J. Mayer to ^gr -Power Oeiivery
Service Programs.
Phil WJnn a Dave Olson formed Winn/Olson
Mktg. Group, real estate mktg co.. at 3600 S
Yosemite, Denver.
Michael G. Carter to asst vp -retail delivery
systems & Gorald L Rossow to asst. v.p-
Shirley' y "Colgrove. jg publisher. Advertizer—[acility planning, first Dank Systems Inc
Advocate. Alief. Texas, to head. NatI Assn. Minneapolis Bruce W. Brinlcmeier to mktg
ot Adv Publishers, Madison, Wis.
o'fticer-deposits prods, Sandra M. Oalilin to
^
p ., Micrdab/FXR,
mktg officer-credit prods.. & Oonna C. Mc-
Donald to mktg officer-tactical rsch
microwave components & security prods.
CO.. Livingston. N.J.
Allan L Benedict to rsch analyst. Nordhaus
Rsch. Inc.. Farmingtorv-HUJsr-Mich
George Rissmann to mktg. statistics mgr,
Quasar Co., Franklin Pk.. IM Ray Brooks to
John Eastburn to v.p -program development.
Combined Resources Inc.. Dallas,
nati mgr.-dealer development
subsidiary of Popejoy & Fischel Adv. Agency
Inc.
David E. Bakshy to group prod mgr -frozen
& specialty prods.. TreeSweet Prods. Co..
Santa Ana, Calif.
Kollw-Crescent Ca formed southwest adv
Dorothy Chiikovto mktg. dir.. West Coast.
unit. Keller-Crescent/Southwest at 320i)ecker
East/Wesf Network Iqc. publishers. Los
Dr, Irving, Texas.Raymond J. Trapp to,pres.
Angeles'
Dennis J. Lubert to mgr -mkt fsch .'Rooff
Alma C. Moore to dir -mktg communications.
The RedbQOk Publishing Co. New
i^ng Prods. Operating Div; Owens-Corning
Fiberglas Corp. Toledo.
- Claudia Jo Smith to mgr. -mktg. services;
Yo^k. : '-
Branded Consumer Prods. Div.. NatI. Oats
Richard Briscoe to sr. vp.-mktg & adv..
Co.. Cedar Rapids. Iowa.
U.S. Proprietary Drugs & Toiletries Div..
Schefing-Plough Corp., Memphis '
Thomas M. Chandler to dir-mktg., Jim
McGuire to dir -sales. & Eric Raynard to mktg.
coordtftater. sales & mktg. dept,, Vienna
Sausage Mfg Co . Chicago,
Samuel Bateman to v p -Fort Smith. Ark
Jiv _ WhirlnnnI Hnrp AiiQiMtt Brnjnn tn v n -
Marion. Ohio div : Wesley Davis to v p. retail
mktg.: Donald Herrit to vp-Findlay. Ohio
div : H. Richard Herrmann to yp -sales & distribution:
WilHam Howard^to v.p.-Whiripool
branches: William Marohn to v.p -St. Joseph.
Mich, div.: Irwin Mellenthin to v.p -LaPorte,
Jnd. div.: Norman Pheeney to v.p.-Whirlpool
-'merctiandising: William Snyder to vp-
Evansville. Ind div : John Stafford to v p-
Danville. K7. div: Stanley Stokes to v.p-
Clyde. Ohio div.: Guy Turner to
v.p.-consumer affairs div.. George Wardeberg
to v.p -St. Paul. Minn, div : & David Whitwam
to v.p Whirlpool builder mktg.
Bruce Morrison to v.p. dir-mktg. services.
Nadler & Larimer Inc., ad agency. New York
Robert T. Knight to v p,-mktg . DiscoVfsion
Assocs. videodisc mkter., Costa Mesa. Calif.
Alberta Edwards to staff v.p.-planning'&
adri]., Intl. Pharmaceutical Prods. Div.,
Schering-Plough Corp,.,Kenilworth. N.J.
EdSnydertogen. mgr.-northern div. Wisdom
Intports Sales Co. Inc. San Francisco.'
Ken Berwitz formed Ken fierwitz Rsch. &
Analysis at The Plaza, 79 Professional BIdg ,
Marlboro, N J
Maritz Market Research Inc.. St. Louis &
„ Rogers National Research Inc^. Toledo, have
merged.
WillardJ.(Bill)Wilmottodir-sales&mktg.
& William F. Donahoe to gen sales mgr.. Electronic
Div. Beljlen Corp.. Richmond^lnd..
David Flegal to sr. v p-mktg.. Oxtoby-
Smith Inc.. mkt. rsch. firm. New York.
Joseph Uva to account exec, Carrafiello.
Diehl & Assocs Inc., Irvington-on-Hudson,
NY.
Robert 0. Lopar to v.p., NOVA Rsch. Group,
mkt. rsch. co., San Francisco, subsidiary of
Soyster & Ohrenschall Inc Susan Naomi Nelson
to projects dir.
Paul A. Turton to v.p.^mktg., Boole & Bab-
bage Inc., software prods, firm, Sunnyvale,
Calif. —
John Fullmer- to pres., Comp-U-Card,
Mktg, div of Comp-U-Card of America Inc ,
Stamford, Conn.
Wiliiams Communications Inc. audiovisual
creative services firm, moved to 180 N.
Michigan Ave , Chicago Petir F. Kempf
v.p.-tnktg. & adm. services.
Gerald J. Eskin to chairman, bd. of dirs..
Information Resources Inc.,Chicago.
SCHAPtRO CAMPBELL LAWRENCE JOHNSON STEWART KLOSEK CPLGRQVE
\,\ UWdVC '
Patrick B. Hayes, to dir-Chapter Services
Dept. Bank Mktg.. Assn.. Chicago.
Burke Mktg. Rsch. Inc. opened its NatI. WATS
Ctr. at 1529 Madison Rd.. Cincinnati.
Alan Nichols to prod, mgr.-mkt development,
Frito-Lay Inc.. DalJas Kathy Brenner, F.
Warren Ellish. & Neil Beckerman to prod, nigrs
HughD'Brien to media group mgr.-mktg. services.
Charles Suscavage to mgr -PR, Barney
Boeder to mgr -consumer promotions, Mark
Wheless to vp -planning, & James M. Hennahane
to manufacturing v p.
Lester A. Delano to pres.. Campbell-Ewald
WorUwide Inc.. Warren. Mich. Herb Fisher to
„ vice chairman. Campbell-Ewald IntI:: Helmut
'' Zambo to regional dii^Europe. Campbell-
Ewald Intl.. London: Richard D. 0 Connor to
vice chairman & RiAert P. Roseile to exec
v.p. & chief financial officer. Campbell-
Ewald Co. •
Ralph L. Harrington Jr. to mktg. rsch mgr.
Jhe Houston Chronicle. .
Richard Goidwater to sr. v.p. & dir-mktg.
Cartefllanche Corp., Los Angeles,
Needtum. Harper & Steers Adv. opened
Needham Assocs.. Los Angelas, to serve
smaller,,|)|^get retail clients Allen Chafidler
• to pres
John Parker to dir -promotions, Klopman
Textured Woven Div . Burlington Industries.
New York Cye JacobsonTo dir.-promotions.
Knitted Fabrics & Klopman Retail Fabrics
Divs. Maureen Manton to mgi^-retail mktg.
Apparel Fabrics Group & George Grodzicki to
retail mktg. rep.
Roy G. Kempa to v.p -account exec.. P.S.
Howard & Assocs.. Chicago.
Glem Schmidt to sr v p., Robert Kaufman to
V p. & treasurer, & Joseph Clark to v.p.,
Market Facts Inc, Chicago.
Karen AttIg to mktg. rep. United Video Inc.,
Tulsa.
David I. Barton to pres.. Industrial Prods.
Group & Jeffrey J. Fox to v.p.-mklg.. Loctite
Corp., Newington, Conn.'
Kay Henry to v.p. & dir.-Exec. Search Div,
Robert Denney Assocs.. conslting firm, Philadelphia.
fathwlne D Connell to rsch. mgr., Marketh,
ad agency, Bethesda. Md.
lerta K. Dial to adv. account exec, Sive
Assocs. Inc, Cincinnati.
' Robert Collier, Crown Zellerbach. to vwesL
*
Harry J. Brown to v.p-mktg. planning, Pttney
Bowes Bus Systems. Stamford. Conn.
Robert H. Simon to pres, AmǤ Div,. Miles
Labs, Inc. Elkhart, Ind/
•Ramlall H. Lipson to vp.-mktg. ARA
Transportation Group. Encino. Calif.
Kathryn M. Newton to PR mgr, Litton Mi-
ern regipn v.p, Packaging^Educaflon Foundation.
Washingtpn, D.Q. Larry G. Wbitworth
mktg. & public affairs mgr.. Cryovac Div.,
W,R -Grace & Co., to southern region v.p. &
Kenneth A. Petersen, sr. v.{t.. Federal Paper
Board Co. Inc . to middle-Atlantic region v p.
Robert K. dalvin to northern rjigional dist.
mgr. & Cosmo O'Andrea to dist. mgr. Rapidata
inc.. intl. computer services co, Fairf ifeld,
N.J.
William.W. Crowdin to v p-mktg & sales.
Lamp Div'.. General'lnstrument Corp., Chicago.
John C. New to v.p-mktg. & sales. Firedoor
Corp.. Miami.
, Mary Harmon Tyson to sr. analyst. EIrod
Mktg. Rsch. Inc.. Atlanta.
Leon Mundt to dir -Agricultural Mktg. Div.,
Brewster Adv & A§SQCS.. LincolitJ^eb.
Corning 8niss Works established new sijibsicfiary.
Corning Oesigns. housewares rngrs.
& mkters.. Corning. NY George W. McKinney
III to pres. & gen. mgr.
Aichard J. Zima & Ronald M. Glasscox to
regional salej mgrs.. U.S. Tobacco. Greenwich.
Conn.
Gaffih MkL Rsch.. Chicago, merged into
Quality Controlled Services. Fenton; Mo.
Pat Deal to v p.-dealer relations. Forward
fiTflnhirfi Inn rlio 3rt co Dflfi M^DJnftS
Robert P. Burke to dir -sales & customer
service, GoodMark Foods Inc., Raleigh. N,C.
Edward Jfleinzelman to dir.-prod development.
OaKite Prods. Incr.-Berkeley Heights,
N.J. . • '
Michael S. Berns to mgr.-?R. The Bradford
Exchange, limited-edition collector s plates
trading ctr., Chicago
J. Mitcheil EIrod Jr.. pres. EIrod Mktg
•Rsch. Inc.. Atlanta, to pres.; Berry College &
Berry Academy Alumni Assn.. Mount Berry,
Ga
A.H.4llen to bus. mgr,. Market Data Retrieval.
Westport. Connr, • - .
Barry McGrath to mktg. mgr, Garber Co..
printing/packaging firm, Ashland. Ohio.
John Butcher to v p & group supv.. Cochrane
Chase. Livingston & Co. Inc., ad, PR, &
mktg. firm, Irvi/ie, Calif
Sheppard F. Raskind to dir.-Rsch. & Information
Services, div. of the Retail Mktg.
Group. Lebhar-Friedman Inc.. New York.
Marketers place
third in hiring
for^xec jobs
MARKETERS RANKED THIRD
in executive hiring demand in the first
six months of 1980, according to the
Association of Executive Recruiting
Consultants (AERC), Ne;*' York.
Marketing and sales'positions accounted
for 470 of the jobs filled by
AERC members. General nnanage-
Mathematk:s for Management
and Finance, Fourth Edition
By Stephen P Shao Textbook designed for
the basic business administration course.
Presents fundamental arithmetic, algebraic
operations, and mathematics for business
management including long-term invest-
ment tpptcs JJiscusses tne applications OT
the mathematics Of compound interest and
annuity to debt extinction, bonds, depreciation,
depletion, perpetuity, capitalization,
life annuities, and life insurance Updated
material covers higher interest rates and the
metric system, South-Western Publishing
Co, 5101 Madison Rd., Cincinnati, OH
45227. 818 pp., $17 95
ment positions led with 646 positions,
and accounting/fmance accounted
fo 537 positions.— ——
executive hiring in the first
halfV the year wastlown 3.5% from
the comparable period of 1979, the^
AERC reported, but search assign'
ments at salary levels of $65,000 and
more increased 32.6% in the sixmonth
period and 30.8% during the
second quarter over the second quarte^TJf
1979. —
Business has been looking for
more experienced managers with a
proven record," said John F. Schlueter.
executive director. AERC. **Such
individuals are usually in greater demand
when we go through a recessionary
period."
A 36% increase in accounting and
finance~^ositionr aTscT "follows ttie
traditional hiring pattern of a recession,"
he said.
Charles P. Engler to client sales & ser vfce rep.
Arthur T- Castillo to pres & chief operating
ofti^cer. Foster Grant Corp.. Somerville. N.J.
Raymond 0. Nelson to regional mgr., Chtlton
Rsch Services. Washington.'T).C.
1iew York Unly. establishe4ari ad agency.
New York Univ. Adv.. at 25 W. fourth St Jill R.
Abrandt to mgr.-adv., Frank W. Lopez to adv
dir.. & RenM A. Artuso to media buyer
.Shirley L N'icola to bd. of dirs.. Weekley &
Penney Ine., Houston. ^
IMF Intl., new prod. mktg. rsch. co. moved
to 3655 Thousand OaVs Bm.. Westlake Village,
Calif. " ^
Ronald J. Cox to prod planning & development
mgr.. Corporate Mktg. Dept., INCD
Safety Prods. Co., Reading. Pa.
GeorgeL.Stockmanto exec. v.p./gen mgr.,
Horton, Church & Golf Inc., ad & PR agency.
Providence
k\ei Berger to sr. v.p. & gen. mgr., Spanish
Adv. & Mktg. Services, div. of DArcy-
MacManus & Masius/deGarmo. New York.
Helen Marcos M broadcast bus affairs mgr.
& Jan Sylvain to v p., DArcy-MacManus &
Masius/deGarmo.
John A. Fiedler, sr. v.p. A exec, dir.-rsch. to
bd. of dirs., Ted Bates. New York. Sheri Nadel
to V p. & rscti. dir.
•Inhn R RphmiW .Ir tn prnri mnr Ayprgt
Labs,. New York.
Edward T. Fogarty to pres,. IntI: Div.. Intl.
Playtex Inc., Stamford. Conn. Ralston H. Z(Afin
Jr.. to group v.p,-development.
Malcolm E. (Mali Anderson to dir-.
promotional mktg,. Premium Corp. of Americ'a,
Minneapolis, part of Carlson Mktg.
Group Inc
Joan M. Souder to communications coordinator.
Fluid Systems Div.. UOP Inc.. San
Diego. , .
BQokshelf
Growth Resources —-^—
Officer Compensation Report .
19B0.
Annual report surveys executive compensation
levels and practices iti'sm^lar U. S. manufacturing,
technology, and sWvice corporations.
Contains information on salaries,
'tsonuses, total compensation, company
cars, medical payments, club memberships,
deferred income, and ownership levels. In-'
eludes data on how small companies design
management jobs, executive positions cus-.
tomary in small businesses, executive stock
- options; and how the IRS determines reasonable
compensation ranges Details job specifications
for 15 executive positions including
marketing management executive.
Growth Resources, 1 Newbury St., Peabody,
MA«1960, 135 pp., $250
DSA Consumer Contact
-J2irectory
Part of the Dire€f Sellmg Associations
(DSA) consumer education program designed
to help consumers contact people
responsible for customer satisfaction in 135
DSA member comf/anies. Includes addresses
and ,telephone numbers of. companies
tha) manufacture and distribute good^
and services marketed by independent
salespeople using the party-0lan or personlO-person
methods Provides consumers
—wtttT-ttie c omptetfH feaotutton^yroeedwe etthe
DSA Code of Ethics Direct SelUng Association,
1730 MSt N W , Washington. DC
20036. 12 pp t..
m
Marketing Research
Consukants • Agencies • Services
Crattwood
ILLINOIS
BRYLES SURVEY SERVICE
LTD • '
47«5 W. 138th St.Xirestwood, \\\
60445,312-389-7266 •
Fleld,Phoner3 Malls, Focus Qroufw,
Audits.Medical AExecslllinois.
Horsham PENNSYLVANIA
^ WATS
INTERVIEWING/
VALi DATING
Phiia Metro - Central Location