View - The Municipality of Lambton Shores
View - The Municipality of Lambton Shores
View - The Municipality of Lambton Shores
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elates to agriculture and food processing and value added agriculture. <strong>The</strong> staff<br />
mandate this summer is to visit at least two farms per week to gain a better<br />
understanding <strong>of</strong> the agricultural industry here.<br />
<strong>The</strong> business directory is available online. S.L.E.P. looks at international trends, federal<br />
and provincial priorities and capabilities <strong>of</strong> existing companies that are here. <strong>The</strong>y<br />
consider what sites are available for repurpose. This area is unique as it wants support<br />
for the chemistry industry. S.L.E.P. looks at what are the federal, provincial levels<br />
<strong>of</strong>fering and where the local municipality fits in, in regards to programming, people<br />
working in foreign <strong>of</strong>fices, companies they’re targeting, and policies.<br />
Templates geared to economic development are available. Mr. Mallay stated that we<br />
need to focus on our strengths.<br />
S.L.E.P. markets through their website ihatetraffic.ca. Marketing in the GTA and<br />
focusing on why people move here, property values and the great value <strong>of</strong> moving here.<br />
<strong>The</strong>re are banner ads on the TTC and ads in Forever Young magazine and seminars<br />
for financial planning.<br />
S.L.E.P. <strong>of</strong>fers support for students who develop a business plan and operate the<br />
business for the summer. S.L.E.P has knowledge <strong>of</strong> grants for students.<br />
An interesting book titled Small Towns Big Ideas was recommended to read and Mr.<br />
Mallay will send the link to the book. It showcased the ingenuity that exists in small<br />
places to make things work.<br />
Mr. Mallay will provide a copy <strong>of</strong> his notes regarding the old strategic plan. <strong>The</strong> old<br />
strategic plan is on the usb handed out to the members at the previous meeting.<br />
4.2 Marshall Kern – Tourism Sarnia Lamton (T.S.L.)<br />
Chairman <strong>of</strong> the Board, Mr. Kern explained that Tourism Sarnia <strong>Lambton</strong>’s mission is to<br />
bring more people to our area, get them stay here longer, spend more money and<br />
insure that their experience will bring them back. <strong>The</strong> vision is to foster a spirit <strong>of</strong><br />
partnership within Sarnia <strong>Lambton</strong> to enhance tourism through programmes, ideas and<br />
initiatives that will grow the tourism industry, resulting in a greater tax base for the<br />
municipalities with in Sarnia <strong>Lambton</strong>.<br />
<strong>The</strong>re are three key strategies. First to lead and assist tourism partners in development<br />
that integrates and generates economic renewal. Secondly, to establish a unified brand<br />
and greater awareness about our home. Finally, to grow sustainable long-term funding<br />
for Tourism Sarnia <strong>Lambton</strong> and our destination marketing management initiatives.<br />
<strong>The</strong> review <strong>of</strong> T.S.L. accepted in 2010, included a long list internal development and<br />
external marketing being within the scope <strong>of</strong> T.S.L. Internal development includes to<br />
identify hard development, to improve support for business as to how to get signs up on<br />
highways and county roads, and to promote community events.<br />
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