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THE MUNICIPALITY OF LAMBTON SHORES<br />

CL Report No 84-2012 Wednesday, July 4, 2012<br />

TO:<br />

FROM:<br />

RE:<br />

Mayor Weber and Members <strong>of</strong> Council<br />

Carol McKenzie, Clerk<br />

A Policy Respecting the Issuance <strong>of</strong> Press Releases<br />

RECOMMENDATION:<br />

For Council’s consideration.<br />

REPORT<br />

<strong>The</strong> municipality is fortunate to have representatives from several local newspapers<br />

attend the Council meetings and provide coverage <strong>of</strong> the events and issues <strong>of</strong> interest<br />

to the residents.<br />

At times, there are issues discussed by Council that require additional coverage or need<br />

to be geared to a specific audience. One method <strong>of</strong> reaching a specific target audience<br />

with a specific message is the issuance <strong>of</strong> a “Press Release”.<br />

In the past, the municipality has not issued many press releases, and the only policy<br />

that dealt with this issue was from 2001, which states:<br />

Policy: # 7<br />

Effective Date: 05 07 2001<br />

Communications with Media<br />

<strong>The</strong> Council, believing that it is important that the media be given correct<br />

and timely information, establishes the following policies:<br />

I. <strong>The</strong> designated spokesperson for the Council shall be the<br />

Mayor, or in his or her absence, the Deputy Mayor.<br />

II.<br />

III.<br />

All media enquires shall be handled by the Mayor, or in his<br />

or her absence, by the Deputy Mayor. If <strong>of</strong> an administrative<br />

nature, the designated spokesperson is the C.A.O.<br />

If possible, the Council shall be involved in the formulation <strong>of</strong><br />

any Municipal news release.<br />

328

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