The Partnership's Plan - Lake District National Park

3.11.2 Recent activity and successes
The Transport Framework for a Sustainable Lake District (2009) is a significant step towards
the transformation of the transport system. In 2009, the National Park Authority and Cumbria
County Council, endorsed by the Partnership, agreed five priorities for improvement:
• Transport hub development
• Traffic management
• Cycling and multi-user networks
• Passenger transport improvement
• Alternatively fuelled vehicle networks.
The focus has moved to the development and delivery of projects. Recent successes include:
• The GoNoWLakes integrated travel card, systems and partnerships to allow a single
‘smart’ travel card that will make integrated travel a reality.
• Quality audits – the first national, mainstream auditing pilot of the quality of highway
improvement design to ensure that the road character is maintained and enhanced.
• The first detailed transport carbon footprint - to help prioritise projects to optimise their
contribution to carbon reduction.
• The multi-operator ‘B4’ network becoming financially self sustaining.
• Establishing a Car Parking operating group, which includes LDNPA, Cumbria Tourism
and other car-park providers; to improve the quality of car park offer for visitors. This
includes standardising charges and signage (whilst retaining individuality).
• LDNPA car-parks are introducing customer service initiatives including new ticketing
machines offering flexible payment arrangements such as payment by card and telephone.
These new machines can be managed remotely reducing the need to visit individual carparks
on a frequent basis.
3.11.3 Opportunities
The Transport Framework identifies projects that contribute to a sustainable Lake District. It
offers opportunities for partners to deliver projects, and for other organisations and businesses
to work together.
Several initiatives are now underway, including:
• travel hubs in Keswick and Ambleside, and cycle hubs at Staveley and Coniston
• fare and ticket deals to accompany the GoNoWLakes card, for specific users such as
residents and fell walkers and
• electric vehicle networks so that visitors can try out the new technology. And local
accommodation providers can build them in to travel packages so that visitors don’t
have to bring their own car.
Cumbria’s 3rd Local Transport Plan will be implemented in 2011. It will be informed by the
Transport Framework and Lake District Local Development Framework, meaning that policy
and delivery of transport will be aligned between the National Park Authority and the County
Council.
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