COURSE INDEX - LaGuardia Community College

Business and Technology Department
North America and the Caribbean are discussed.
Prerequisite: BTT101
BTT121 Advanced Tour Planning
3 credits; 3 hours
This course continues the study of tour planning, with emphasis
on the principles of tour design and management. Topics include
selecting escorted tours, planning customized independent tours,
developing and administering group tour programs, and applying
basic sales, marketing and finance principles to the retail travel
environment. Discussions will include the major attractions of destinations
in South America, Europe, Africa, Asia and the Pacific.
Prerequisite: MAT096, BTT120, ENC/ENG101, SSE125
BTT202 World Travel and Tourism Destinations
3 credits; 3 hours
This course is designed to provide students with knowledge of the
world’s most visited destinations while offering them a comprehensive
introduction to the countries of the world. Students will
learn to use electronic and print tourism destination research
sources. Emphasis is placed on both cultural and natural tourist
attractions.
Prerequisite: BTT101
BTT203 Travel, Tourism and Hospitality Technology
Systems
3 credits; 3 hours
This course is designed to introduce students to various hospitality
information systems. Students will gain basic foundation skills
of an airline reservation computer system, a hotel front office
system and a restaurant point of sale system. Students will also use
web-based and Internet technology to understand the current role
of technology in the hospitality industry.
Prerequisite: BTT101
BTT205 Travel, Tourism and Hospitality Law
3 credits; 3 hours
This course examines business law concepts and principles as they
pertain to the travel, tourism and hospitality industry. General
topics include the nature of American law and the legal system,
negligence law and contract law. Industry-specific topics include
the rights and responsibilities of airlines and other transportation
providers, lodging facilities, restaurants, patrons and travel agents.
Employment law and government regulation of the industry are
also discussed.
Prerequisite: BTT101
BTT212 Customer Service and Sales
3 credits; 3 hours
This course will provide students with the fundamental concepts
of hospitality customer service and sales. Emphasis is placed on
selling skills and customer service techniques that enhance sales
and help to create a loyal customer following. Students will focus
on how to manage a hospitality organization in such a way that
the guest’s expectations of quality and value are met and exceeded.
Prerequisite: BTM101, BTT101
BTT221 Travel Agency Operations and Management
3 credits; 3 hours
This course examines the roles of travel consultants and managers
in the retail travel environment. Travel services, such as air and
land transportation, cruises, accommodations and tours are
described, as well as policies and procedures associated with their
sale. Managerial functions, such as marketing, organizational
design, human resources, accounting and finance, legal and
regulatory compliance and risk management of planned and
existing agencies are discussed.
Prerequisite: BTM101, BTT102
BTT222 Special Interest Tourism
3 credits; 3 hours
This course will focus on the development of themed travel and
tourism programs appealing to those with special interests. Types
of specialty travel to be discussed include small-ship cruise travel,
as well as adventure, space, gastronomic, sport and volunteer
tourism. Environmental sustainability in tourism development will
constitute an underlying theme throughout the course. Students
will be required to design a special interest tour and create
promotional materials for it.
Prerequisite: BTT202
BTT223 Meeting and Event Planning
3 credits; 3 hours
This course will introduce students to the basic elements of meeting,
convention and event planning. Students will learn how to
generate business through sales and providing service to the group
and convention industry. Students will focus on the overall management
of events.
Prerequisite: BTT101
BTT224 Destination Tourism Management
3 credits; 3 hours
This course is designed to explore the role of destination management
organizations (DMOs) and how they can function effectively.
Emphasis is placed on stimulating economic development
in cities, states and nations. Students are introduced to the elements
that create a positive image for a tourism destination.
Prerequisite: BTA111, BTM101, BTT101
BTT231 Hotel and Lodging Operations and Management
3 credits; 3 hours
This course is an examination of the operations and management
of hotels and other lodging properties such as time shares and vacation
resorts. The roles of departments such as the front office,
housekeeping, marketing and sales, human resources, food and beverage
and loss prevention and security are discussed, as well as the
role of the general manager. The concepts of yield management,
management contracts and franchise agreements are highlighted.
Prerequisite: BTM101, BTT101
101