Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店
Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店
Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
【 経 営 学 、マーケティング】<br />
KS – 3524 / December 20<strong>10</strong><br />
ご 予 約 承 り 中 !!<br />
「マーケティングの 伝 説 的 人 物 」 叢 書 第 3 回 配 本<br />
マーケティングの 様 々な 分 野 で 功 績 をあげている S.D.ハントの 論 文 と 研 究<br />
マーケティングの 伝 説 的 人 物 -S.D.ハント 全 <strong>10</strong> 巻<br />
<strong>Legends</strong> <strong>in</strong> Market<strong>in</strong>g: <strong>Shelby</strong> D. <strong>Hunt</strong>. <strong>10</strong> <strong>vols</strong>.<br />
Sheth, Jagdish N. (ed.), <strong>Legends</strong> <strong>in</strong> Market<strong>in</strong>g: <strong>Shelby</strong> D. <strong>Hunt</strong>. <strong>10</strong> <strong>vols</strong>. (<strong>Legends</strong> <strong>in</strong><br />
Market<strong>in</strong>g) 2560 pp. 2011:2 (Sage, II) <br />
ISBN 978-81-321-0520-6<br />
予 約 特 価 (2011 年 1 月 15 日 まで) hard set<br />
定 価 hard set<br />
「マーケティングの 伝 説 的 人 物 」 叢 書 は、20 世 紀 の 偉 大 なマーケティング 思 想 家 を 取<br />
り 上 げ、その 人 物 の 論 文 をテーマ 別 に 編 纂 しています。この 叢 書 の 革 新 的 特 徴 はインタビ<br />
ューの 部 分 にあります。そこで 各 巻 の 編 集 者 は、 当 該 の 思 想 家 に 彼 の 研 究 とその 専 門 分 野<br />
の 将 来 について 質 問 を 投 げかけています。さらに 各 分 野 の 専 門 研 究 者 が 各 巻 の 収 録 論 文 を<br />
批 判 的 に 考 察 しています。<br />
第 3 回 配 本 はテキサス 工 科 大 学 マーケティング 教 授 の S.D.ハントです。 彼 は Journal of<br />
Market<strong>in</strong>g の 元 編 集 者 であり、Foundations of Market<strong>in</strong>g Theory (2002)、Controversy <strong>in</strong><br />
Market<strong>in</strong>g Theory (2003)、A General Theory of Competition (2000)を 含 む 多 くの 著 作 を<br />
執 筆 しています。 経 済 学 と 経 営 学 の 分 野 で 最 も 引 用 頻 度 が 高 い 250 人 の 研 究 者 の 一 人<br />
(Thompson-ISI による)であるハントは、 競 争 理 論 、 戦 略 、マクロマーケティング、 倫<br />
理 学 、リレーションシップ・マーケティング、 流 通 チャネル、 科 学 哲 学 とマーケティング<br />
理 論 に 関 する 多 数 の 論 文 を 発 表 しています。 本 書 の 第 1 巻 は「マーケティング 理 論 -マー<br />
ケティングの 本 質 と 範 囲 」、 第 2 巻 は「マーケティング 理 論 -マーケティングの 科 学 哲 学<br />
的 基 礎 」、 第 3 巻 は「マーケティング 理 論 -マーケティングにおける 科 学 哲 学 論 争 」、 第 4<br />
巻 は「 流 通 チャネル」、 第 5・6 巻 は「マクロマーケティング、 倫 理 、 社 会 的 責 任 」、 第 7<br />
巻 は「マーケティング 管 理 と 戦 略 」、 第 8 巻 は「リレーションシップ・マーケティング」、<br />
第 9・<strong>10</strong> 巻 は「 競 争 理 論 」とテーマ 別 に 構 成 されています。<br />
≪ 収 録 論 文 明 細 ( 暫 定 的 )≫<br />
Vol.1: Market<strong>in</strong>g Theory: The Nature and Scope of Market<strong>in</strong>g<br />
Set Introduction by Jagdish N Sheth<br />
Volume Introduction by Paul Busch<br />
The Nature and Scope of Market<strong>in</strong>g<br />
A General Paradigm of Market<strong>in</strong>g: In Support of the Three Dichotomies Model<br />
Consumer-Interest Study <strong>in</strong> Higher Education: A Conceptual Analysis of an Emerg<strong>in</strong>g Discipl<strong>in</strong>e<br />
(with Robert Kroll)
Market<strong>in</strong>g Education and Market<strong>in</strong>g Success: Are they related? (with Lawrence B Chonko and<br />
Van R Wood)<br />
Market<strong>in</strong>g Research: Proximate purpose and ultimate value<br />
The AMA Task Force on the Development of Market<strong>in</strong>g Thought: A comment<br />
The Rise and Fall of the Functional Approach to Market<strong>in</strong>g: A paradigm displacement perspective<br />
(with Jerry Goolsby)<br />
The Three Dichotomies Model of Market<strong>in</strong>g Revisited: Is the total content of market<strong>in</strong>g thought<br />
normative<br />
Market<strong>in</strong>g Is . . .<br />
On Reth<strong>in</strong>k<strong>in</strong>g Market<strong>in</strong>g: Our discipl<strong>in</strong>e, our practice, our methods<br />
Market<strong>in</strong>g as a Profession: On clos<strong>in</strong>g stakeholder gaps<br />
On the Service-Centered Dom<strong>in</strong>ant Logic for Market<strong>in</strong>g<br />
On Reform<strong>in</strong>g Market<strong>in</strong>g: For Market<strong>in</strong>g Systems and Brand Equity Strategy<br />
A Responsibilities Framework for Market<strong>in</strong>g as a Professional Discipl<strong>in</strong>e<br />
Perspective of Other Scholars<br />
John F Gasky<br />
Robert E Smith<br />
Debra Jones R<strong>in</strong>gold<br />
Paul Busch <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. 2: Market<strong>in</strong>g Theory: Philosophy of Science Foundations of Market<strong>in</strong>g<br />
Volume Introduction by Jagdip S<strong>in</strong>gh<br />
The Morphology of Theory and the General Theory of Market<strong>in</strong>g<br />
A Crucial Test for the Howard-Sheth Model of Buyer Behavior (with James L Pappas)<br />
Lawlike Generalizations and Market<strong>in</strong>g Theory<br />
Is Management a Science? (with Ronald E Gribb<strong>in</strong>s)<br />
Positive vs. Normative Theory <strong>in</strong> Market<strong>in</strong>g<br />
Determ<strong>in</strong>istic Theory and Market<strong>in</strong>g (with Kent Nakamoto)<br />
The Morphology of Theory: A retrospection<br />
Alderson's General Theory of Market<strong>in</strong>g: A formalization (with James A Muncy and N<strong>in</strong>a M<br />
Ray)<br />
Bartels' Metatheory of Market<strong>in</strong>g: A retrospective (with Kenneth A <strong>Hunt</strong>)<br />
Are the Logical Empiricist Models of Explanation Dead?<br />
The Pretest <strong>in</strong> Survey Research: Issues and prelim<strong>in</strong>ary f<strong>in</strong>d<strong>in</strong>gs (with Richard Sparkman and<br />
James B Wilcox)<br />
General Theories and the Fundamental Explananda of Market<strong>in</strong>g<br />
Philosophical and Methodological Foundations of Consumer Research (with Dennis Arnett)<br />
The Influence of Philosophy, Philosophies and Philosophers on a Marketer's Scholarship<br />
On the Foundations of Foundations of Market<strong>in</strong>g Theory: A reply to fisk<br />
The Philosophical Foundations of Market<strong>in</strong>g Research: For scientific realism and truth (with<br />
Jared M Hansen)<br />
Perspective of other Scholars<br />
Clark Carol Azob<br />
Raymond P Fisk<br />
Richard Bagozzi<br />
Danny N Bellenger<br />
Kent Nakamota<br />
Jagdip S<strong>in</strong>gh <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong> Terry<br />
( 株 ) 極 東 書 店 - 2 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント
Vol. 3: Market<strong>in</strong>g Theory: Philosophy of Science Controversies <strong>in</strong> Market<strong>in</strong>g<br />
Volume Introduction by Roy D Howell<br />
Should Market<strong>in</strong>g Adopt Relativism?<br />
Does Logical Empiricism Imprison Market<strong>in</strong>g? (with Paul S Speck)<br />
The Logical Positivists: Beliefs, Consequences and Status<br />
Naturalistic, Humanistic and Interpretive Inquiry: Challenges and Ultimate Potential<br />
Reification and Realism <strong>in</strong> Market<strong>in</strong>g: In defense of reason<br />
Truth <strong>in</strong> Market<strong>in</strong>g Theory and Research<br />
Positivism and Paradigm Dom<strong>in</strong>ance <strong>in</strong> Consumer Research<br />
For Reason and Realism <strong>in</strong> Market<strong>in</strong>g<br />
Truth, Laudan and Peirce: A View from the Trenches<br />
Objectivity <strong>in</strong> Market<strong>in</strong>g Theory and Research<br />
A Realist Theory of Empirical Test<strong>in</strong>g: Resolv<strong>in</strong>g the theory ladenness/objectivity debate<br />
On the Rhetoric of Qualitative Methods: Toward historically <strong>in</strong>formed argumentation <strong>in</strong> management<br />
<strong>in</strong>quiry<br />
On Communication, Probative Force and Sophistry: A reply to Van Eijkelenburg<br />
On the Market<strong>in</strong>g of Market<strong>in</strong>g Knowledge (with Steven Edison)<br />
For Truth and Realism <strong>in</strong> Management Research<br />
Realism<br />
Perspective of Other Scholars<br />
Geoff Easton<br />
Michael R. Hyman<br />
Sigurd Troye<br />
Kimberly B. Boal<br />
Roy D. Howell <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. 4: Channels of Distribution<br />
Volume Introduction by Jim Brown<br />
The Socioeconomic Consequences of the Franchise System of Distribution<br />
Experiential Determ<strong>in</strong>ants of Franchisee Success<br />
The Trend Toward Company-Operated Units <strong>in</strong> Franchise Cha<strong>in</strong>s<br />
Power <strong>in</strong> a Channel of Distribution (with John R Nev<strong>in</strong>)<br />
Ty<strong>in</strong>g Agreements <strong>in</strong> Franchis<strong>in</strong>g (with John R Nev<strong>in</strong>)<br />
Franchis<strong>in</strong>g as an Investment Opportunity: An evaluation (with Helen D Jackobs)<br />
Full Disclosure Laws <strong>in</strong> Franchis<strong>in</strong>g: An empirical evaluation (with John R Nev<strong>in</strong>)<br />
Franchis<strong>in</strong>g: Promises, problems, prospects<br />
Women and Franchis<strong>in</strong>g<br />
The Impact of Fair Practice Laws on a Franchise Channel of Distribution (with John R Nev<strong>in</strong><br />
and Robert W Reukert)<br />
Legal Remedies for Deceptive and Unfair Practices <strong>in</strong> Franchis<strong>in</strong>g (with John R Nev<strong>in</strong> and<br />
Michael G Levas)<br />
Behavioral Dimensions of Channels of Distribution: Review and synthesis (with N<strong>in</strong>a M Ray<br />
and Van R Wood)<br />
Perspective of Other Scholars<br />
Adel El-Ansary<br />
Patrick J Kaufmann<br />
Rajiv P Dant<br />
( 株 ) 極 東 書 店 - 3 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント
Barry Berman<br />
Jim Brown <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. 5: Macromarket<strong>in</strong>g, Ethics and Social Responsibility: The Development<br />
Period<br />
Volume Introduction by Scott J Vitell<br />
Informational versus Persuasive Advertis<strong>in</strong>g: An evaluation<br />
Macromarket<strong>in</strong>g as a Multi-Dimensional Construct<br />
Why Consumers Believe They are Be<strong>in</strong>g Ripped Off (with John R Nev<strong>in</strong>)<br />
The Macromarket<strong>in</strong>g/Micromarket<strong>in</strong>g Dichotomy: A taxonomical model (with John J Burnett)<br />
Ethical Problems of Market<strong>in</strong>g Researchers (with Lawrence B Chonko and James B Wilcox)<br />
Market<strong>in</strong>g and Machiavellianism (with Lawrence B Chonko)<br />
Ethics and Market<strong>in</strong>g Management: An Empirical Exam<strong>in</strong>ation (with Lawrence B Chonko)<br />
A General Theory of Market<strong>in</strong>g Ethics (with Scott M Vitell)<br />
Social Responsibility and Personal Success: Are they <strong>in</strong>compatible? (with Van R Wood and<br />
Lawrence B Chonko)<br />
Ethics and the American Advertis<strong>in</strong>g Federation Pr<strong>in</strong>ciples (with Lawrence B Chonko and Roy<br />
D Howell)<br />
Ethical Problems of Advertis<strong>in</strong>g Agency Executives (with Lawrence B Chonko)<br />
Ethical Problems <strong>in</strong> Public Account<strong>in</strong>g: The View from the Top (with Don W F<strong>in</strong>n and Lawrence<br />
B Chonko)<br />
Perspective of Other Scholars<br />
Larry Chonko<br />
Marilyn L Liebrenz-Himes<br />
Terrence H Witkowski<br />
Scott J. Vitel <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. 6: Macromarket<strong>in</strong>g, Ethics and Social Responsibility:<br />
The Research Tradition Period<br />
Volume Introduction by John R Sparks<br />
Corporate Ethical Values and Organizational Commitment <strong>in</strong> Market<strong>in</strong>g (with Van R Wood and<br />
Lawrence B Chonko)<br />
Social Responsibility and Personal Success: A research note (with Pamela Kiecker and<br />
Lawrence B Chonko)<br />
The General Theory of Market<strong>in</strong>g Ethics: A partial test of the model (with Scott Vitell)<br />
Commentary on an Empirical Investigation of a General Theory of Market<strong>in</strong>g Ethics<br />
Cognitive Moral Development and Market<strong>in</strong>g (with Jerry R Goolsby)<br />
Organizational Consequences, Market<strong>in</strong>g Ethics and Salesforce Supervision (with Arturo<br />
Vasquez-Parraga)<br />
Market<strong>in</strong>g Researcher Ethical Sensitivity: Conceptualization, measurement and exploratory<br />
<strong>in</strong>vestigation (with John R Sparks)<br />
Ethics and Market<strong>in</strong>g Management: A retrospective and prospective commentary (with<br />
Lawrence B Chonko)<br />
Competitive Irrationality: The <strong>in</strong>fluence of moral philosophy (with Dennis B Arnett)<br />
Experiential Learn<strong>in</strong>g and the <strong>Hunt</strong>-Vitell Theory of Ethics: Teach<strong>in</strong>g market<strong>in</strong>g ethics by<br />
<strong>in</strong>tegrat<strong>in</strong>g theory and practice (with Debra A Laverie)<br />
Personal Moral Codes and the <strong>Hunt</strong>-Vitell Theory of Ethics: Why do people's ethical judgments<br />
differ? (with Scott M Vitell)<br />
( 株 ) 極 東 書 店 - 4 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント
The General Theory of Market<strong>in</strong>g Ethics: A revision and three questions (with Scott J Vitell)<br />
Understand<strong>in</strong>g Ethical Diversity <strong>in</strong> Organizations (with Jared M Hansen)<br />
Perspective of Other Scholars<br />
L<strong>in</strong>da Ferrell<br />
Anusorn S<strong>in</strong>ghapakdi<br />
John Paul Fraedrich<br />
Arturo Z. Vasquez-Parraga<br />
N Craig Smith<br />
John R. Sparks <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. 7: Market<strong>in</strong>g Management and Strategy<br />
Volume Introduction by Rajan Varadarajan<br />
Post-Transaction Communications and Dissonance Reduction<br />
Attributional Processes and Effects <strong>in</strong> Promotional Situations (with Robert E Smith)<br />
Organizational Commitment and Market<strong>in</strong>g (with Lawrence B Chonko and Van R Wood)<br />
Metaphors and Competitive Advantage: Evaluat<strong>in</strong>g the use of metaphors <strong>in</strong> theories of<br />
competitive strategy (with Anil Menon)<br />
Market<strong>in</strong>g's Contribution to Bus<strong>in</strong>ess Strategy: Market orientation, relationship market<strong>in</strong>g and<br />
resource-advantage theory (with C.J. Lambe)<br />
Salesperson Cooperation: The <strong>in</strong>fluence of relational, task, organizational and personal factors<br />
(with Cengiz Yilmaz)<br />
Alliance Competence, Resources and Alliance Success: Conceptualization, measurement and<br />
<strong>in</strong>itial test (with C Jay Lambe and Robert E Spekman)<br />
Determ<strong>in</strong><strong>in</strong>g Market<strong>in</strong>g Strategy: A cybernetic systems approach to scenario plann<strong>in</strong>g (with<br />
Robert E Morgan)<br />
The Normative Imperatives of Bus<strong>in</strong>ess and Market<strong>in</strong>g Strategy: Ground<strong>in</strong>g strategy <strong>in</strong><br />
resource-advantage theory (with Carol<strong>in</strong>e Derozier)<br />
Market Segmentation, Competitive Advantage and Public Policy: Ground<strong>in</strong>g segmentation<br />
strategy <strong>in</strong> resource-advantage theory (with Dennis B Arnett)<br />
Market Segmentation Strategy and Resource- Advantage Theory: A response to Cadeaux and<br />
Dowl<strong>in</strong>g (with Dennis B Arnett)<br />
The Service-Dom<strong>in</strong>ant Logic of Market<strong>in</strong>g: Theoretical foundations, pedagogy and<br />
resource-advantage theory (with Sreedhar Madhavaram)<br />
Teach<strong>in</strong>g Market<strong>in</strong>g Strategy: Us<strong>in</strong>g resource-advantage theory as an <strong>in</strong>tegrative theoretical<br />
foundation (with Sreedhar Madhavaram)<br />
Induc<strong>in</strong>g Salespeople to Sell Proprietary Products: Do transaction cost factors h<strong>in</strong>der? Do<br />
relational factors help? (with Steve Edison and Sreedhar Madhavaram)<br />
The Service-Dom<strong>in</strong>ant Logic and a Hierarchy of Operant Resources: Develop<strong>in</strong>g masterful<br />
operant resources and implications for market<strong>in</strong>g strategy (with Sreedhar Madhavaram)<br />
Perspective of Other Scholars<br />
J. Chris White<br />
Terry Clark<br />
Mart<strong>in</strong> Key<br />
Neil A. Morgan<br />
Charles H. Noble<br />
Douglas W. Vorhies<br />
Rajan Varadarajan <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
( 株 ) 極 東 書 店 - 5 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント
Vol. 8: Relationship Market<strong>in</strong>g<br />
Volume Introduction by Robert M Morgan<br />
The Commitment-Trust Theory of Relationship Market<strong>in</strong>g (with Robert M Morgan)<br />
Organizational Commitment: One of Many Commitments (with Robert M Morgan)<br />
Relationship Market<strong>in</strong>g <strong>in</strong> the Era of Network Competition (with Rpbert M Morgan)<br />
Compet<strong>in</strong>g Through Relationships: Ground<strong>in</strong>g Relationship Market<strong>in</strong>g <strong>in</strong> Resource Advantage<br />
Theory<br />
Relationship-Based Competitive Advantage: The Role of Relationship Market<strong>in</strong>g <strong>in</strong> Market<strong>in</strong>g<br />
Strategy (with Robert M Morgan)<br />
Interimistic Relational Exchange: Conceptualization and Propositional Development (with C J<br />
Lambe and Robert E Spekman)<br />
A Theory and Model of Bus<strong>in</strong>ess Alliance Success (with Jay Lambe and C Michael Wittmann)<br />
The Identity Salience Model of Relationship Market<strong>in</strong>g Success: The Case of Nonprofit<br />
Market<strong>in</strong>g (with Dennis B Arnett and Steve D German)<br />
The Explanatory Foundations of Relationship Market<strong>in</strong>g Theory (with Dennis B Arnett and<br />
Sreedhar Madhavaram)<br />
For Dynamic Relationship Market<strong>in</strong>g Theory: A Reply to Rese (with Dennis B Arnett and<br />
Sreedhar Madhavaram)<br />
Perspective of Other Scholars<br />
Lanterns on the Path: <strong>Shelby</strong> D. and G.K.G. F Robert Dwyer<br />
<strong>Hunt</strong> for Truth and Understand<strong>in</strong>g Evert Gummesson<br />
A Journey to Theorize Relationship Market<strong>in</strong>g M<strong>in</strong>g-Hui Hang<br />
Relationship Market<strong>in</strong>g Success: Airl<strong>in</strong>e Alliance Implications Jon Won Lim<br />
Robert M. Morgan <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. 9: Competition Theory<br />
Volume Introduction by Robert M Morgan<br />
The Comparative Advantage Theory of Competition (with Robert M Morgan)<br />
The Resource-Advantage Theory of Competition: Toward expla<strong>in</strong><strong>in</strong>g productivity and economic<br />
growth<br />
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary<br />
Dimensions (with Robert M Morgan)<br />
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?<br />
Resource-Advantage Theory and the Wealth of Nations: Develop<strong>in</strong>g the socio-economic<br />
research tradition<br />
Resource-Advantage Theory: A snake swallow<strong>in</strong>g its tail or a general theory of competition?<br />
(with Robert M Morgan)<br />
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory<br />
Productivity, Economic Growth and Competition: Resource allocation or resource creation?<br />
The Strategic Imperative and Susta<strong>in</strong>able Competitive Advantage: Public Policy Implications of<br />
Resource-Advantage Theory<br />
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition:<br />
Toward a synthesis<br />
A General Theory of Competition: Too eclectic or not eclectic enough? Too <strong>in</strong>cremental or not<br />
<strong>in</strong>cremental enough? Too neoclassical or not neoclassical enough?<br />
Synthesiz<strong>in</strong>g Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage<br />
theory as a general theory of competition<br />
Perspective of Other Scholars<br />
Paul T.M. Ingenbleek<br />
( 株 ) 極 東 書 店 - 6 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント
Victoria L. Crittenden<br />
The <strong>Hunt</strong> for Understand<strong>in</strong>g by Stephen L Vargo<br />
Robert M Morgan <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
Vol. <strong>10</strong>: Competition Theory<br />
Volume Introduction by O C Ferrell<br />
The Comparative Advantage Theory of Competition (with Robert M Morgan)<br />
The Resource-Advantage Theory of Competition: Toward Expla<strong>in</strong><strong>in</strong>g Productivity and<br />
Economic Growth<br />
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary<br />
Dimensions (with Robert M Morgan)<br />
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?<br />
Resource-Advantage Theory and the Wealth of Nations: Develop<strong>in</strong>g the socio-economic<br />
research tradition<br />
Resource-Advantage Theory: A Snake Swallow<strong>in</strong>g Its Tail or a General Theory of Competition?<br />
(with Robert M Morgan)<br />
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory<br />
Productivity, Economic Growth and Competition: Resource allocation or resource creation?<br />
The Strategic Imperative and Susta<strong>in</strong>able Competitive Advantage: Public policy implications of<br />
resource-Advantage Theory<br />
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition:<br />
Toward a synthesis<br />
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not<br />
Incremental Enough? Too Neoclassical or Not Neoclassical Enough?<br />
Synthesiz<strong>in</strong>g Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage<br />
theory as a general theory of competition<br />
Perspective of Other Scholars<br />
Victoria L Crittenden<br />
Stephen L Vargo<br />
Paul T M Ingenbleek<br />
O.C. Ferrell <strong>in</strong>terviews <strong>Shelby</strong> <strong>Hunt</strong><br />
( 株 ) 極 東 書 店 - 7 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント