Legends in Marketing: Shelby D. Hunt. 10 vols. - 極東書店

【 経 営 学 、マーケティング】
KS – 3524 / December 2010
ご 予 約 承 り 中 !!
「マーケティングの 伝 説 的 人 物 」 叢 書 第 3 回 配 本
マーケティングの 様 々な 分 野 で 功 績 をあげている S.D.ハントの 論 文 と 研 究
マーケティングの 伝 説 的 人 物 -S.D.ハント 全 10 巻
Legends in Marketing: Shelby D. Hunt. 10 vols.
Sheth, Jagdish N. (ed.), Legends in Marketing: Shelby D. Hunt. 10 vols. (Legends in
Marketing) 2560 pp. 2011:2 (Sage, II)
ISBN 978-81-321-0520-6
予 約 特 価 (2011 年 1 月 15 日 まで) hard set
定 価 hard set
「マーケティングの 伝 説 的 人 物 」 叢 書 は、20 世 紀 の 偉 大 なマーケティング 思 想 家 を 取
り 上 げ、その 人 物 の 論 文 をテーマ 別 に 編 纂 しています。この 叢 書 の 革 新 的 特 徴 はインタビ
ューの 部 分 にあります。そこで 各 巻 の 編 集 者 は、 当 該 の 思 想 家 に 彼 の 研 究 とその 専 門 分 野
の 将 来 について 質 問 を 投 げかけています。さらに 各 分 野 の 専 門 研 究 者 が 各 巻 の 収 録 論 文 を
批 判 的 に 考 察 しています。
第 3 回 配 本 はテキサス 工 科 大 学 マーケティング 教 授 の S.D.ハントです。 彼 は Journal of
Marketing の 元 編 集 者 であり、Foundations of Marketing Theory (2002)、Controversy in
Marketing Theory (2003)、A General Theory of Competition (2000)を 含 む 多 くの 著 作 を
執 筆 しています。 経 済 学 と 経 営 学 の 分 野 で 最 も 引 用 頻 度 が 高 い 250 人 の 研 究 者 の 一 人
(Thompson-ISI による)であるハントは、 競 争 理 論 、 戦 略 、マクロマーケティング、 倫
理 学 、リレーションシップ・マーケティング、 流 通 チャネル、 科 学 哲 学 とマーケティング
理 論 に 関 する 多 数 の 論 文 を 発 表 しています。 本 書 の 第 1 巻 は「マーケティング 理 論 -マー
ケティングの 本 質 と 範 囲 」、 第 2 巻 は「マーケティング 理 論 -マーケティングの 科 学 哲 学
的 基 礎 」、 第 3 巻 は「マーケティング 理 論 -マーケティングにおける 科 学 哲 学 論 争 」、 第 4
巻 は「 流 通 チャネル」、 第 5・6 巻 は「マクロマーケティング、 倫 理 、 社 会 的 責 任 」、 第 7
巻 は「マーケティング 管 理 と 戦 略 」、 第 8 巻 は「リレーションシップ・マーケティング」、
第 9・10 巻 は「 競 争 理 論 」とテーマ 別 に 構 成 されています。
≪ 収 録 論 文 明 細 ( 暫 定 的 )≫
Vol.1: Marketing Theory: The Nature and Scope of Marketing
Set Introduction by Jagdish N Sheth
Volume Introduction by Paul Busch
The Nature and Scope of Marketing
A General Paradigm of Marketing: In Support of the Three Dichotomies Model
Consumer-Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline
(with Robert Kroll)

Marketing Education and Marketing Success: Are they related? (with Lawrence B Chonko and
Van R Wood)
Marketing Research: Proximate purpose and ultimate value
The AMA Task Force on the Development of Marketing Thought: A comment
The Rise and Fall of the Functional Approach to Marketing: A paradigm displacement perspective
(with Jerry Goolsby)
The Three Dichotomies Model of Marketing Revisited: Is the total content of marketing thought
normative
Marketing Is . . .
On Rethinking Marketing: Our discipline, our practice, our methods
Marketing as a Profession: On closing stakeholder gaps
On the Service-Centered Dominant Logic for Marketing
On Reforming Marketing: For Marketing Systems and Brand Equity Strategy
A Responsibilities Framework for Marketing as a Professional Discipline
Perspective of Other Scholars
John F Gasky
Robert E Smith
Debra Jones Ringold
Paul Busch interviews Shelby Hunt
Vol. 2: Marketing Theory: Philosophy of Science Foundations of Marketing
Volume Introduction by Jagdip Singh
The Morphology of Theory and the General Theory of Marketing
A Crucial Test for the Howard-Sheth Model of Buyer Behavior (with James L Pappas)
Lawlike Generalizations and Marketing Theory
Is Management a Science? (with Ronald E Gribbins)
Positive vs. Normative Theory in Marketing
Deterministic Theory and Marketing (with Kent Nakamoto)
The Morphology of Theory: A retrospection
Alderson's General Theory of Marketing: A formalization (with James A Muncy and Nina M
Ray)
Bartels' Metatheory of Marketing: A retrospective (with Kenneth A Hunt)
Are the Logical Empiricist Models of Explanation Dead?
The Pretest in Survey Research: Issues and preliminary findings (with Richard Sparkman and
James B Wilcox)
General Theories and the Fundamental Explananda of Marketing
Philosophical and Methodological Foundations of Consumer Research (with Dennis Arnett)
The Influence of Philosophy, Philosophies and Philosophers on a Marketer's Scholarship
On the Foundations of Foundations of Marketing Theory: A reply to fisk
The Philosophical Foundations of Marketing Research: For scientific realism and truth (with
Jared M Hansen)
Perspective of other Scholars
Clark Carol Azob
Raymond P Fisk
Richard Bagozzi
Danny N Bellenger
Kent Nakamota
Jagdip Singh interviews Shelby Hunt Terry
( 株 ) 極 東 書 店 - 2 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント

Vol. 3: Marketing Theory: Philosophy of Science Controversies in Marketing
Volume Introduction by Roy D Howell
Should Marketing Adopt Relativism?
Does Logical Empiricism Imprison Marketing? (with Paul S Speck)
The Logical Positivists: Beliefs, Consequences and Status
Naturalistic, Humanistic and Interpretive Inquiry: Challenges and Ultimate Potential
Reification and Realism in Marketing: In defense of reason
Truth in Marketing Theory and Research
Positivism and Paradigm Dominance in Consumer Research
For Reason and Realism in Marketing
Truth, Laudan and Peirce: A View from the Trenches
Objectivity in Marketing Theory and Research
A Realist Theory of Empirical Testing: Resolving the theory ladenness/objectivity debate
On the Rhetoric of Qualitative Methods: Toward historically informed argumentation in management
inquiry
On Communication, Probative Force and Sophistry: A reply to Van Eijkelenburg
On the Marketing of Marketing Knowledge (with Steven Edison)
For Truth and Realism in Management Research
Realism
Perspective of Other Scholars
Geoff Easton
Michael R. Hyman
Sigurd Troye
Kimberly B. Boal
Roy D. Howell interviews Shelby Hunt
Vol. 4: Channels of Distribution
Volume Introduction by Jim Brown
The Socioeconomic Consequences of the Franchise System of Distribution
Experiential Determinants of Franchisee Success
The Trend Toward Company-Operated Units in Franchise Chains
Power in a Channel of Distribution (with John R Nevin)
Tying Agreements in Franchising (with John R Nevin)
Franchising as an Investment Opportunity: An evaluation (with Helen D Jackobs)
Full Disclosure Laws in Franchising: An empirical evaluation (with John R Nevin)
Franchising: Promises, problems, prospects
Women and Franchising
The Impact of Fair Practice Laws on a Franchise Channel of Distribution (with John R Nevin
and Robert W Reukert)
Legal Remedies for Deceptive and Unfair Practices in Franchising (with John R Nevin and
Michael G Levas)
Behavioral Dimensions of Channels of Distribution: Review and synthesis (with Nina M Ray
and Van R Wood)
Perspective of Other Scholars
Adel El-Ansary
Patrick J Kaufmann
Rajiv P Dant
( 株 ) 極 東 書 店 - 3 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント

Barry Berman
Jim Brown interviews Shelby Hunt
Vol. 5: Macromarketing, Ethics and Social Responsibility: The Development
Period
Volume Introduction by Scott J Vitell
Informational versus Persuasive Advertising: An evaluation
Macromarketing as a Multi-Dimensional Construct
Why Consumers Believe They are Being Ripped Off (with John R Nevin)
The Macromarketing/Micromarketing Dichotomy: A taxonomical model (with John J Burnett)
Ethical Problems of Marketing Researchers (with Lawrence B Chonko and James B Wilcox)
Marketing and Machiavellianism (with Lawrence B Chonko)
Ethics and Marketing Management: An Empirical Examination (with Lawrence B Chonko)
A General Theory of Marketing Ethics (with Scott M Vitell)
Social Responsibility and Personal Success: Are they incompatible? (with Van R Wood and
Lawrence B Chonko)
Ethics and the American Advertising Federation Principles (with Lawrence B Chonko and Roy
D Howell)
Ethical Problems of Advertising Agency Executives (with Lawrence B Chonko)
Ethical Problems in Public Accounting: The View from the Top (with Don W Finn and Lawrence
B Chonko)
Perspective of Other Scholars
Larry Chonko
Marilyn L Liebrenz-Himes
Terrence H Witkowski
Scott J. Vitel interviews Shelby Hunt
Vol. 6: Macromarketing, Ethics and Social Responsibility:
The Research Tradition Period
Volume Introduction by John R Sparks
Corporate Ethical Values and Organizational Commitment in Marketing (with Van R Wood and
Lawrence B Chonko)
Social Responsibility and Personal Success: A research note (with Pamela Kiecker and
Lawrence B Chonko)
The General Theory of Marketing Ethics: A partial test of the model (with Scott Vitell)
Commentary on an Empirical Investigation of a General Theory of Marketing Ethics
Cognitive Moral Development and Marketing (with Jerry R Goolsby)
Organizational Consequences, Marketing Ethics and Salesforce Supervision (with Arturo
Vasquez-Parraga)
Marketing Researcher Ethical Sensitivity: Conceptualization, measurement and exploratory
investigation (with John R Sparks)
Ethics and Marketing Management: A retrospective and prospective commentary (with
Lawrence B Chonko)
Competitive Irrationality: The influence of moral philosophy (with Dennis B Arnett)
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching marketing ethics by
integrating theory and practice (with Debra A Laverie)
Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why do people's ethical judgments
differ? (with Scott M Vitell)
( 株 ) 極 東 書 店 - 4 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント

The General Theory of Marketing Ethics: A revision and three questions (with Scott J Vitell)
Understanding Ethical Diversity in Organizations (with Jared M Hansen)
Perspective of Other Scholars
Linda Ferrell
Anusorn Singhapakdi
John Paul Fraedrich
Arturo Z. Vasquez-Parraga
N Craig Smith
John R. Sparks interviews Shelby Hunt
Vol. 7: Marketing Management and Strategy
Volume Introduction by Rajan Varadarajan
Post-Transaction Communications and Dissonance Reduction
Attributional Processes and Effects in Promotional Situations (with Robert E Smith)
Organizational Commitment and Marketing (with Lawrence B Chonko and Van R Wood)
Metaphors and Competitive Advantage: Evaluating the use of metaphors in theories of
competitive strategy (with Anil Menon)
Marketing's Contribution to Business Strategy: Market orientation, relationship marketing and
resource-advantage theory (with C.J. Lambe)
Salesperson Cooperation: The influence of relational, task, organizational and personal factors
(with Cengiz Yilmaz)
Alliance Competence, Resources and Alliance Success: Conceptualization, measurement and
initial test (with C Jay Lambe and Robert E Spekman)
Determining Marketing Strategy: A cybernetic systems approach to scenario planning (with
Robert E Morgan)
The Normative Imperatives of Business and Marketing Strategy: Grounding strategy in
resource-advantage theory (with Caroline Derozier)
Market Segmentation, Competitive Advantage and Public Policy: Grounding segmentation
strategy in resource-advantage theory (with Dennis B Arnett)
Market Segmentation Strategy and Resource- Advantage Theory: A response to Cadeaux and
Dowling (with Dennis B Arnett)
The Service-Dominant Logic of Marketing: Theoretical foundations, pedagogy and
resource-advantage theory (with Sreedhar Madhavaram)
Teaching Marketing Strategy: Using resource-advantage theory as an integrative theoretical
foundation (with Sreedhar Madhavaram)
Inducing Salespeople to Sell Proprietary Products: Do transaction cost factors hinder? Do
relational factors help? (with Steve Edison and Sreedhar Madhavaram)
The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing masterful
operant resources and implications for marketing strategy (with Sreedhar Madhavaram)
Perspective of Other Scholars
J. Chris White
Terry Clark
Martin Key
Neil A. Morgan
Charles H. Noble
Douglas W. Vorhies
Rajan Varadarajan interviews Shelby Hunt
( 株 ) 極 東 書 店 - 5 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント

Vol. 8: Relationship Marketing
Volume Introduction by Robert M Morgan
The Commitment-Trust Theory of Relationship Marketing (with Robert M Morgan)
Organizational Commitment: One of Many Commitments (with Robert M Morgan)
Relationship Marketing in the Era of Network Competition (with Rpbert M Morgan)
Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage
Theory
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing
Strategy (with Robert M Morgan)
Interimistic Relational Exchange: Conceptualization and Propositional Development (with C J
Lambe and Robert E Spekman)
A Theory and Model of Business Alliance Success (with Jay Lambe and C Michael Wittmann)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit
Marketing (with Dennis B Arnett and Steve D German)
The Explanatory Foundations of Relationship Marketing Theory (with Dennis B Arnett and
Sreedhar Madhavaram)
For Dynamic Relationship Marketing Theory: A Reply to Rese (with Dennis B Arnett and
Sreedhar Madhavaram)
Perspective of Other Scholars
Lanterns on the Path: Shelby D. and G.K.G. F Robert Dwyer
Hunt for Truth and Understanding Evert Gummesson
A Journey to Theorize Relationship Marketing Ming-Hui Hang
Relationship Marketing Success: Airline Alliance Implications Jon Won Lim
Robert M. Morgan interviews Shelby Hunt
Vol. 9: Competition Theory
Volume Introduction by Robert M Morgan
The Comparative Advantage Theory of Competition (with Robert M Morgan)
The Resource-Advantage Theory of Competition: Toward explaining productivity and economic
growth
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary
Dimensions (with Robert M Morgan)
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic
research tradition
Resource-Advantage Theory: A snake swallowing its tail or a general theory of competition?
(with Robert M Morgan)
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory
Productivity, Economic Growth and Competition: Resource allocation or resource creation?
The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of
Resource-Advantage Theory
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition:
Toward a synthesis
A General Theory of Competition: Too eclectic or not eclectic enough? Too incremental or not
incremental enough? Too neoclassical or not neoclassical enough?
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage
theory as a general theory of competition
Perspective of Other Scholars
Paul T.M. Ingenbleek
( 株 ) 極 東 書 店 - 6 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント

Victoria L. Crittenden
The Hunt for Understanding by Stephen L Vargo
Robert M Morgan interviews Shelby Hunt
Vol. 10: Competition Theory
Volume Introduction by O C Ferrell
The Comparative Advantage Theory of Competition (with Robert M Morgan)
The Resource-Advantage Theory of Competition: Toward Explaining Productivity and
Economic Growth
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary
Dimensions (with Robert M Morgan)
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic
research tradition
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition?
(with Robert M Morgan)
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory
Productivity, Economic Growth and Competition: Resource allocation or resource creation?
The Strategic Imperative and Sustainable Competitive Advantage: Public policy implications of
resource-Advantage Theory
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition:
Toward a synthesis
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not
Incremental Enough? Too Neoclassical or Not Neoclassical Enough?
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage
theory as a general theory of competition
Perspective of Other Scholars
Victoria L Crittenden
Stephen L Vargo
Paul T M Ingenbleek
O.C. Ferrell interviews Shelby Hunt
( 株 ) 極 東 書 店 - 7 - KS-3524/マーケティングの 伝 説 的 人 物 -S.D.ハント