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<strong>April</strong> <strong>2010</strong><br />

1


Health, Equity and<br />

Sustainable Development<br />

20th IUHPE World Conference on Health Promotion<br />

11–15 July <strong>2010</strong>, Geneva, Switzerland<br />

We offer our Sponsors and Partners...<br />

a wide variety of opportunities to approa<strong>ch</strong> interested parties and<br />

circles directly to share views, ideas and knowhow.<br />

a high level media exposure.<br />

various options to enhance your visibility at the World Conference and<br />

ahead of the event in a range of key supports including a fair,<br />

newsletters, the website, sponsored side events and networking<br />

dinners, and at the conference itself.<br />

2


Keynotes<br />

Human health and well-being are vital resources for a healthy<br />

society and a sound economy. But development in this direction<br />

requires an ecologically sound environment. At the <strong>2010</strong> World<br />

Conference, we wish to pursue this insight and generate new<br />

synergies on this basis. Rea<strong>ch</strong>ing out beyond the health sector, we<br />

will explore new partnerships and opportunities for collaboration<br />

that offer win-win situations for improving health and promoting<br />

sustainable development. Our ambitious goal is to develop viable,<br />

solution-oriented partnerships based on the ex<strong>ch</strong>ange of ideas,<br />

knowledge and experience and on the effective use of resources<br />

so as to produce sustainable <strong>ch</strong>anges around the world.<br />

Dr Thomas Mattig<br />

Director of Health Promotion Switzerland<br />

Without doubt the IUHPE world conferences are the most<br />

significant occasions that bring together those dedicated to health<br />

promotion from across the globe. For newcomers and old timers<br />

alike, these meetings every three years define the “state of the art”<br />

in health promotion practice, resear<strong>ch</strong>, and theory.<br />

Prof. David V. McQueen<br />

IUHPE President<br />

3


Summary<br />

The 20th IUHPE 1 World Conference on Health Promotion will take place in Geneva from<br />

11 to 15 July <strong>2010</strong>. This high-profile event is being organised by Health Promotion<br />

Switzerland in collaboration with various partners under the auspices of the IUHPE. This will<br />

be the first time that the meeting has been held in Switzerland.<br />

The theme of the four-day event is “Health, Equity and Sustainable Development”.<br />

Between 2,000 and 2,500 people from some 90 countries are expected to attend. The<br />

participants will comprise policymakers, leading scientists, experts, resear<strong>ch</strong>ers and<br />

practitioners from the private sector, the public sector/authorities, government-linked<br />

networks and institutions, universities, NGOs and the media.<br />

They will be exploring the issues of health, equity and sustainable development with the aim<br />

of identifying and initiating solutions for a healthier and more equitable world. The four-day<br />

meeting provides a platform for diverse ex<strong>ch</strong>anges, including presentations by renowned<br />

international authorities and keynote speakers from the political, business and scientific<br />

spheres.<br />

World Conference embedded in the midterm initiative healthy 3<br />

Healthy 3 is a new initiative laun<strong>ch</strong>ed by Health Promotion Switzerland whi<strong>ch</strong> aims to strive for<br />

joint efforts in promoting healthy people in healthy societies on a healthy planet.<br />

The initiative focuses on issues relevant to the health<br />

and wellbeing of present and future generations. The<br />

healthy 3 initiative systematically identifies and enables<br />

the use of synergies between the efforts in the fields of<br />

sustainable development and health promotion.<br />

As food and its production is one of the key cross-over<br />

points between sustainable development and healthy<br />

living, a White Paper with the working title “Food: a<br />

prism of present and future <strong>ch</strong>allenges for sustainable<br />

development and health promotion” is being developed<br />

by an Interdisciplinary Think-Tank (ITT), a group of 25 thought leaders, scientists and experts<br />

from corporate, public and non-governmental sectors with pre-defined competences and<br />

institutional backgrounds. (list of think-tank members available on demand)<br />

The 20th World Conference on Health Promotion is the major milestone during the first<br />

phase (2009/<strong>2010</strong>) of the healthy 3 process. At the World Conference the abovementioned<br />

White Paper will be presented and discussed during one of the plenary sessions indicated in<br />

the program as Platform for Opinion Leaders (POL). The 4 – 5 panellists of this “diversified”<br />

POL will be CEOs/Chairmen and ministers, prominent experts from science and/or civil<br />

society organizations. The main expectation from this POL is to <strong>ch</strong>allenge recommendations<br />

elaborated by the ITT in their White Paper, to discuss the outrea<strong>ch</strong> and the initiation of joint<br />

1 The International Union for Health Promotion and Education (IUHPE) with its headquarters in Paris is a leading,<br />

independent, and professional network committed to improve health worldwide and to reduce health inequalities<br />

created by social, political, economic and environmental determinants, through health promotion, including health<br />

education, community action and the development and implementation of healthy public policy. In addition, the<br />

IUHPE has earned a strong reputation as an expert organisation providing health promotion resear<strong>ch</strong>, training<br />

and capacity building services to a broad range of clients. Its members include decision-makers, leading scientists<br />

and experts from private and public sector organisations, government-linked networks and institutions,<br />

universities and NGOs. The IUHPE World Conferences held once every three years have become the most<br />

significant health promotion event worldwide.<br />

4


follow-up actions. The implementation of recommendations by ITT/POL will be at the core of<br />

national stakeholder processes that will conceptualize and laun<strong>ch</strong> thematic national projects.<br />

Why should you be a partner?<br />

You are concerned with the sustainable development of our society, environment and<br />

economy and/or with various aspects of public health and health promotion. You wish to<br />

have direct contact with the high-level participants at this event, as well as to offer your<br />

knowledge and experience. We are interested in pursuing long-term cooperation with<br />

partners and sponsors, based on shared values, so that both parties derive the greatest<br />

possible benefit from their commitment.<br />

What will the event offer you as a partner and sponsor?<br />

1. State-of-the-art expertise and insights<br />

Key topics and trends will be discussed, together with the latest scientific and methodological<br />

advances in the field of health promotion/education, with reference to sustainable<br />

development.<br />

2. Testing of solutions and practices<br />

Opportunities to test your own health promotion visions, strategies, practices and solutions<br />

directly related to sustainable development.<br />

3. Networking<br />

Contacts with leading experts and opinion leaders, e.g. through personalised arrangements<br />

for panel discussions and/or arrangement and organisation of private meetings.<br />

4. Cooperation ex<strong>ch</strong>ange for new and ongoing initiatives/projects<br />

A platform for parties involved or interested in ongoing and planned international, regional,<br />

national or sector-specific health promotion initiatives/projects committed to the sustainability<br />

principle and in particular to a multi-stakeholder approa<strong>ch</strong>.<br />

5. Branding<br />

At a fair, health promotion sector players providing funding for the conference will have the<br />

opportunity to present projects that make a significant contribution to sustainable<br />

improvement of health worldwide.<br />

6. Marketing<br />

If your target group comprises highly qualified decision-makers, scientists, experts in the field<br />

of health promotion, as well as practitioners in the relevant countries and sectors, there is no<br />

other more specific gathering than the World Conference <strong>2010</strong> on Health Promotion to<br />

showcase your expertise, innovative projects and initiatives. Through our communication<br />

<strong>ch</strong>annels, you will attain high visibility directly among your stakeholders and target groups<br />

(see p.19).<br />

For sponsors, a wide variety of opportunities are available to approa<strong>ch</strong> interested parties and<br />

circles directly in order to share views, ideas and knowhow. In addition, the event will<br />

generate a high level of media interest. We expect between 20 and 50 media professionals<br />

from numerous countries to attend. We offer our sponsors and partners customised options<br />

to enhance their visibility at the conference and ahead of the event: with exhibition areas in<br />

the foyer, in calls for contributions, in regular newsletters, on the website, at sponsored side<br />

events and networking dinners, and at the conference itself.<br />

We can provide an appropriate sponsorship and partnership package to meet your specific<br />

needs (see pp. 20-21).<br />

5


The importance of health promotion<br />

Health is a basic human need. It is fundamental to the successful functioning of individuals<br />

and of societies. Health promotion aims to empower people to control their own health by<br />

gaining control over the underlying factors that influence health. The main determinants of<br />

health are people’s cultural, social, economic and environmental living conditions, and the<br />

social and personal behaviours that are strongly influenced by those conditions.<br />

Consequently, a key <strong>ch</strong>aracteristic of health promotion is a wide range of complementary<br />

actions at the individual, group, community and macro levels. Its core activities include health<br />

education and advocacy for policies in all relevant sectors. The effectiveness of these<br />

activities is underpinned by collaboration and alliance building among different sectors of<br />

society, applied resear<strong>ch</strong> to improve the quality and effectiveness of health promotion, and<br />

training practitioners to help them acquire skills to engage effectively in health promotion<br />

work.<br />

The Ottawa Charter of 1986 laid a solid foundation for health promotion that has stood the<br />

test of time. In recent decades health promotion has proven to be an effective, efficient<br />

means to improve the health of populations. The IUHPE and the broader health promotion<br />

field have demonstrated and documented the significant improvements in the health and<br />

well-being of populations that can be brought about through planned social <strong>ch</strong>ange. In many<br />

countries there have been significant reductions in premature morbidity and mortality from<br />

diseases as well as improvements in health literacy due to health promotion. Also at the local<br />

level there is extensive evidence that health promotion works. As we move forward in the 21 st<br />

century, health promotion resear<strong>ch</strong>ers, practitioners and policy-makers build on the<br />

knowledge about effective health promotion in different parts of the world.<br />

Background<br />

Every three years, the International Union for Health Promotion and Education (IUHPE)<br />

holds a global conference that has become the most important gathering of health<br />

promotion experts and exponents worldwide. In <strong>2010</strong>, this event will bring together key<br />

representatives of health promotion from across the globe as well as development experts to<br />

discuss health, equity and sustainable development<br />

In <strong>2010</strong>, the conference will be held in Switzerland for the first time in the organisation’s more<br />

than 50-year history. Health Promotion Switzerland is organising this major event on behalf<br />

of the IUHPE and other partners, and is expecting between 2’000 and 2,500 delegates to<br />

explore health, equity and sustainable development issues over a 4-day period.<br />

What is the rationale for this event?<br />

The pre-requisites for health – peace, shelter, food, income, a stable ecosystem, sustainable<br />

resources, social justice and equity – remain un<strong>ch</strong>allenged. Their presence or absence<br />

continues to determine why some of the world’s people are healthy and others are not. While<br />

health and social inequalities have existed for as long as human civilisation, there are<br />

disparities within and across countries that persist despite the existence of the wealth and<br />

te<strong>ch</strong>nological means to address them. It is widely held that these inequalities have increased<br />

as an outcome of un<strong>ch</strong>ecked population growth, global economic integration, accelerated<br />

urbanisation, ecological disruption, and market-based reform policies. These trends<br />

exacerbate the systematic and deeply rooted discrimination based on gender, class, religion,<br />

ethnicity or race that has a profound negative impact on health and well-being.<br />

The burden of poor health that results from this unequal distribution of societies’ resources<br />

continues to fall disproportionately on the most vulnerable population groups in many<br />

countries. Combined with social and economic insecurity this is rapidly translating into an<br />

6


increasing gap between ri<strong>ch</strong> and poor within all countries in access to and application of the<br />

resources necessary for health.<br />

Finally worldwide, environmental threats and competition for resources are eroding solidarity<br />

and exacerbating social inequalities.<br />

Against this background, sustainable improvement of health and well-being requires, above<br />

all, strengthened and expanded partnerships that go beyond the health sector. The 20th<br />

IUHPE World Conference on Health Promotion in Geneva will examine ways of a<strong>ch</strong>ieving<br />

this goal through joint action.<br />

How can health and equity be promoted in the context of sustainable development?<br />

This question will be discussed at the <strong>2010</strong> World Conference in Geneva. The meeting will<br />

offer a platform for interdisciplinary ex<strong>ch</strong>anges, new partnerships and sustainable results.<br />

The discussions will focus on approa<strong>ch</strong>es and solutions to promote healthy people in<br />

healthy societies on a healthy planet.<br />

Our themes<br />

In a globalised world, the dynamics of modernisation and urbanisation pose major <strong>ch</strong>allenges<br />

for ecological sustainability and equitable, sustainable health development. Environmental<br />

threats and competition for resources are eroding social solidarity and exacerbating existing<br />

social inequalities. Against this background, we will discuss the direct and indirect links<br />

between the health of the natural and human environment and the interactions<br />

between social stability, sustainable growth and healthy life. A lifestyle of health and<br />

sustainability results from the insight that the quality of human life requires an intact planet.<br />

The sustainable improvement of health and well-being therefore calls for strengthened and<br />

expanded partnerships going beyond the health sector, skilled advocacy, and evidence<br />

based and ethically sound practice and policy. The 20th IUHPE World Conference on Health<br />

Promotion will examine ways to a<strong>ch</strong>ieve joint efforts to promote healthy people in healthy<br />

communities on a healthy planet<br />

At the conference, the following four core <strong>ch</strong>allenges are to be addressed:<br />

Territorial <strong>ch</strong>ange and urbanisation<br />

Social and cultural <strong>ch</strong>ange<br />

Environmental <strong>ch</strong>ange<br />

Global economic <strong>ch</strong>ange<br />

7


Conference goals and objectives<br />

To build sound and productive bridges between the fields of health promotion and<br />

sustainable development<br />

1. Promote and disseminate up-to-date knowledge<br />

• Collect and disseminate state-of-the-art science and practice based knowledge related to<br />

the conference theme and main sub-themes<br />

• Promote and contribute to new forms of knowledge transfer between resear<strong>ch</strong> and<br />

practice as well as disciplines, sectors and countries globally<br />

• Establish dialogue and target oriented ex<strong>ch</strong>ange amongst the fields of health and<br />

sustainable development<br />

• Contribute to and strengthen capacity building and mutual learning<br />

2. Initiating and building collaborations and partnerships<br />

• Promote ex<strong>ch</strong>ange and discussion between resear<strong>ch</strong>ers, professionals, politicians and<br />

decision makers within and across:<br />

o Health promotion and sustainable development;<br />

o Public and private sectors, non-profit and for profit sectors;<br />

o Different levels of society (local to global)<br />

• Raise awareness and mutual understanding of important aspects for health development<br />

within sustainable development<br />

• Identify and build on overlapping goals and objectives of the fields of health promotion and<br />

sustainable development<br />

3. Production of sustainable results<br />

• Showcase and disseminate examples of good and best practice from low, middle and high<br />

income countries and regions<br />

• Initiate and maintain an independent platform for ongoing dialogue and collaborations with<br />

opinion leaders and key actors from public and private, non-profit and for-profit sectors<br />

• Strengthen the position of health promotion within public health and the sustainable<br />

development arena<br />

8


Conference programme structure<br />

Sat July<br />

10<br />

Sun July<br />

11<br />

Mon July 12 Tue July 13 Wed July 14 Thu July 15 Fri July 16<br />

07h30<br />

08h00<br />

08h30<br />

09h00<br />

09h30<br />

10h00<br />

Plenary<br />

Territorial<br />

<strong>ch</strong>ange &<br />

Breakfast<br />

meeting /<br />

stimulated disc.<br />

10’ feed-back<br />

Plenary<br />

Social &<br />

cultural <strong>ch</strong>ange<br />

Breakfast<br />

meeting /<br />

stimulated disc.<br />

10’ feed back<br />

Plenary<br />

healthy3/ POL<br />

Breakfast<br />

meeting /<br />

stimulated disc.<br />

Sub-plenaries<br />

(deb. &<br />

dialogue,<br />

POL etc.)<br />

Satellite<br />

events/sympo<br />

urbanisation<br />

10h30 sia<br />

Coffee break Coffee break Coffee break<br />

Breakfast<br />

IUHPE meeting<br />

of incoming<br />

BoT<br />

11h00 Coffee break Parallel<br />

sessions<br />

11h30<br />

Parallel<br />

sessions<br />

Poster<br />

12h00<br />

Sessions<br />

12h30<br />

13h00<br />

13h30<br />

14h00<br />

14h30<br />

Satellite<br />

events /<br />

symposia<br />

Lun<strong>ch</strong><br />

Networking<br />

events<br />

Poster<br />

Sessions<br />

Lun<strong>ch</strong> /<br />

Networking<br />

Poster sessions<br />

Parallel<br />

sessions<br />

Lun<strong>ch</strong> /<br />

Networking<br />

Poster sessions<br />

Parallel<br />

sessions<br />

Poster<br />

Sessions<br />

Parallel sessions<br />

Poster Sessions<br />

Lun<strong>ch</strong> /<br />

Networking<br />

Poster sessions<br />

Sub-plenaries<br />

(deb. & dialogue,<br />

POL etc.)<br />

15h00<br />

Registration<br />

15h30<br />

of<br />

Poster<br />

participants Sessions Coffee break Coffee break<br />

16h00<br />

16h30<br />

17h00<br />

17h30<br />

18h00<br />

18h30<br />

19h00<br />

19h30<br />

20h00<br />

20h30<br />

21h00<br />

21h30<br />

22h00<br />

Opening<br />

Plenary<br />

Welcome<br />

reception and<br />

networking<br />

World Cup<br />

Final<br />

Big screen<br />

Dinners &<br />

networking<br />

time<br />

Coffee break<br />

Sub-plenaries<br />

(deb. &<br />

dialogue,<br />

POL etc.)<br />

Networking<br />

Sponsoring<br />

events<br />

Receptions<br />

Dinners &<br />

networking time<br />

Sub-plenaries<br />

(deb. &<br />

dialogue,<br />

POL etc.)<br />

Swiss Night<br />

IUHPE GA<br />

Dinners &<br />

networking time<br />

Parallel<br />

sessions<br />

Poster<br />

Sessions<br />

Closing plenary<br />

Economic<br />

<strong>ch</strong>ange; local &<br />

global<br />

<strong>ch</strong>allenges<br />

Lun<strong>ch</strong><br />

Aperitif BoT<br />

(out. & in.)<br />

Lun<strong>ch</strong><br />

Networking<br />

events<br />

postconference<br />

events ?<br />

5 plenaries (2000-2500 participants), focusing on:<br />

1. Opening Plenary<br />

2. Territorial <strong>ch</strong>ange & urbanisation<br />

3. Social & cultural <strong>ch</strong>ange<br />

4. Healthy3/ POL: Environmental <strong>ch</strong>ange and White paper “Food: a prism of present<br />

and future <strong>ch</strong>allenges for sustainable development and health promotion”<br />

5. Closing Plenary : Economic <strong>ch</strong>ange; local & global <strong>ch</strong>allenges<br />

9


20 sub-plenaries (220-950 participants), focusing on:<br />

1. Healthy and sustainable settings: reflections and future directions<br />

2. Evidence on salutogenic pathways to health promotion (sustainability, equity and<br />

participation)<br />

3. Social determinants for health – A foundation to promote a human rights agenda<br />

4. Surveillance: making health promotion accountable<br />

5. Debating the roles of Impact Assessment in promoting health – purposes, methods,<br />

outcomes<br />

6. The use of evidence for policy: evidence-informed decision-making<br />

7. Supporting local health actions that address the social determinants of health<br />

8. Building consensus on domains of core competencies in health promotion<br />

9. Challenges and issues around the evaluation of interventions<br />

10. Vision and action for health promotion in Latin American countries<br />

11. Health promoting ar<strong>ch</strong>itecture- contributions to a new culture of living<br />

12. Best practice in health promotion - general quality standard(s) for HP<br />

13. Building high impact partnerships for health, equity and sustainable development<br />

14. Urbanisation and health: from resear<strong>ch</strong> to action<br />

15. Mainstreaming health promotion: the kiss of death or a new lease of life<br />

16. What can health promotion learn from other social movements?<br />

17. Convergent strategies for transportation, development, the environment and health:<br />

lessons in sustainability and equity from urban Latin America<br />

18. Capacity Building – sustainable financing and infrastructures for HP<br />

19. Contemplating the science and the art of advocacy<br />

20. Action on the social determinants of health and the renewal of primary health care:<br />

new opportunities for health promotion<br />

10


132 parallel session (30 – 750 participants), as well as up to 1,600<br />

poster presentations, focusing on:<br />

- Cross cutting issues, trends and <strong>ch</strong>allenges<br />

- Concepts, perspectives and approa<strong>ch</strong>es<br />

- Theory and methods in resear<strong>ch</strong> or evaluation<br />

- Policies and regulations; governance<br />

- Health promoting settings; Sustainable settings; local agenda 21<br />

- Issues for specific Populations/Population Groups<br />

- Determinants of health at individual level: (Risk Factors and resources)<br />

- Societal and ecological determinants of health (social, cultural, economic,<br />

environmental risk factors and resources); Living Conditions<br />

- Competencies<br />

- Disease Prevention; Injury Prevention<br />

- Mental Health; Quality of Life<br />

The focus of the parallel sessions will be defined in February <strong>2010</strong> by the global<br />

scientific committee based on the abstracts submitted by stakeholders.<br />

This programme structure offers a variety of platforms and opportunities for personal<br />

contacts with experts, partners and participants.<br />

Our speakers<br />

The conference programme will include presentations by prominent figures. We aim to<br />

a<strong>ch</strong>ieve a balanced, international mix, with visionary personalities and active or former<br />

representatives of important sectors of society, su<strong>ch</strong> as:<br />

government institutions (e.g. European Commission, Swiss Federal Council)<br />

international organisations (e.g. United Nations, WHO, UNEP, World Bank)<br />

the private sector (business leaders of sustainable multinational corporations)<br />

NGOs (e.g. major foundations)<br />

academia (Nobel laureates, leading resear<strong>ch</strong>ers)<br />

11


Our partners and sponsors<br />

(confirmed sponsors and partners as of <strong>April</strong> <strong>2010</strong>)<br />

Swiss Confederation (Federal Office of Public Health &<br />

Federal Office of Spatial Development)<br />

Swiss Agency for Development and Cooperation (SDC)<br />

Canton of Geneva<br />

Loterie romande<br />

Sanofi Aventis<br />

12


MSD (Merck Sharp & Dohme-Chibret)<br />

Pfizer<br />

Atkins<br />

SVV (Swiss Insurance Association)<br />

Swiss International Airlines<br />

Swiss Red Cross<br />

Caritas<br />

University of Geneva<br />

SUVA (Swiss Insurance Prevention Agency)<br />

Equiterre<br />

Public Health Switzerland<br />

13


We are engaged in discussions for new partnerships with various leading national and<br />

international organisations and multinational companies and international foundations in the<br />

areas of health and sustainable development.<br />

Conference participants<br />

Do you want to have your finger on the pulse of health promotion developments? Are you<br />

interested in international partnerships to strengthen human health as an essential resource<br />

for sustainable economic, environmental and social development? Would you like to speak<br />

directly to leading decision-makers? The 20th IUHPE World Conference on Health Promotion<br />

in July <strong>2010</strong> represents an ideal opportunity.<br />

We are expecting between 2,000 and 2,500 participants from about 90 different countries to<br />

attend the conference. Between 20 and 50 media professionals are expected to be present.<br />

In terms of professional background, the participants will break down roughly as follows:<br />

500 leading figures from government bodies, NGOs and the private sector<br />

1,500 experts from the health field<br />

500 experts from the sustainable development field<br />

Geographically, the breakdown will probably be as follows:<br />

50 Africa<br />

800 Asia & Pacific<br />

1,300 Europe<br />

300 North America<br />

50 South America<br />

Our Organisation Committee<br />

14


Our budget<br />

Figures as of December 2009 (in thousands of CHF and EUR). The detailed budget is<br />

available on request.<br />

Expenditure<br />

Conference venues & Exhibition space, incl. CHF 880 EUR 592<br />

logistics and interpretation<br />

Marketing & printing: website, flyer, programme, CHF 280 EUR 189<br />

abstract book etc.)<br />

Speakers CHF 54 EUR 36<br />

Participants (badges, bags, transport, CHF 226 EUR 152<br />

sustainable development programme)<br />

Food and Beverages CHF 410 EUR 276<br />

Conference Management Team & Professional CHF 1,535 EUR 1,032<br />

Conference Organiser<br />

Bursaries for participants from developing CHF 200 EUR 135<br />

countries<br />

Swiss Night CHF 184 EUR 124<br />

External conference evaluation CHF 50 EUR 34<br />

Capacity building and global health promotion CHF 292 EUR 197<br />

activities and resear<strong>ch</strong><br />

VAT CHF 257 EUR 173<br />

Credit card fees CHF 88 EUR 59<br />

Contingency & inflation (8%) CHF 336 EUR 226<br />

Total expenditure CHF 4,791 EUR 3,223<br />

Income<br />

Conference fees (CHF 1,100 / EUR 739 p.p.) CHF 2,942 EUR 1,978<br />

Bursaries CHF 200 EUR 135<br />

Government and foundations’ support (national CHF 803 EUR 540<br />

& international)<br />

Sponsorship and exhibition CHF 803 EUR 540<br />

Swiss Night (sponsorship and fees) CHF 184 EUR 124<br />

Miscellaneous CHF 60 EUR 40<br />

Total income CHF 4,995 EUR 3,359<br />

15


Our conference venue, the CICG in Geneva<br />

The venue for the 20th IUHPE World Conference is the International Conference Centre<br />

Geneva (CICG), whi<strong>ch</strong> can accommodate up to 2’500 people and we can offer enough<br />

exhibition space on ground floor (lobby area).<br />

The CICG is located within eyeshot of the UN Office (Palais des Nations); all participants will<br />

receive a complimentary city ticket, providing free travel on public transport in Geneva.<br />

The city of Geneva – an ideal location for<br />

global conferences<br />

Our conference venue, the CICG in Geneva<br />

Outside view of the CICG<br />

Inside view of the CICG<br />

Exhibition space on ground floor<br />

16


Lobby, CICG<br />

1st floor, CICG<br />

17


Exhibition Stands<br />

Standard exhibition stands measuring 3 x 3 m (9 sqm) are available for exhibitors; these can<br />

also be combined to form larger units (up to 27 sqm). Exhibition stands are included in the<br />

packages for sponsors (see pp. 20–21) but can also be rented separately.<br />

The following will be provided per 9-27 sqm modular booth (size depending on sponsoring<br />

package):<br />

Wall:<br />

Power:<br />

Fascia Signage:<br />

Lighting:<br />

Furniture:<br />

Floor:<br />

Cleaning:<br />

Staff registration:<br />

White wall modules fitted into aluminium stand system<br />

Electrical supply for lighting (220 V, 10 amp)<br />

Fascia board for company name<br />

3 spotlights, 100 W (1 spotlight per 3 sqm)<br />

1 table & 2 <strong>ch</strong>airs per 9 sqm<br />

Carpet<br />

Stand cleaning<br />

2 free exhibitor registrations (including 4 lun<strong>ch</strong>es and coffee breaks,<br />

not included: participant material and access to scientific sessions)<br />

a space only option is also available.<br />

Please consult our invitation to exhibitors for additional information.<br />

18


How we are promoting the event<br />

• Websites: www.iuhpeconference.net; www.<strong>gesundheitsfoerderung</strong>.<strong>ch</strong>;<br />

www.promotionsantesuisse.<strong>ch</strong>; www.healthpromotion.<strong>ch</strong>; www.iuhpe.org; www.hpfoundations.net;<br />

www.eurohealth.eu<br />

• Promotional flyers and postcards<br />

• Electronic newsletters<br />

• Mailings: 1st and 2nd Announcement<br />

• Programme booklet<br />

• Online documentation on the four days of the conference<br />

• Publications involving media partners nationally and internationally<br />

• Final documentation on DVD<br />

• Participation and promotion at national and international events<br />

• Mailings via partner organisations and networks<br />

• Conference ambassadors, equipped with communication kit<br />

• PR efforts extending beyond the health promotion sector<br />

19


Forms of participation for sponsors and partners<br />

Packages Platinum sponsor Gold sponsor Silver sponsor<br />

Product & service<br />

supplier/Media partner<br />

1. Features<br />

1.1. Description In communication In communication In communication With products or services<br />

1.2. Sponsoring amount in<br />

CHF<br />

100,000 ≥50,000 ≥25,000 From 10,000<br />

1.3. Exclusivity<br />

Category-exclusive with<br />

250,000 investment<br />

No No No<br />

1.4. Duration From now to conclusion From now to conclusion From now to conclusion From now to conclusion<br />

1.5. Max. Number of<br />

sponsors<br />

1–3 (see 1.3 above) 10 10 Unlimited<br />

1.6. Payment At least 75% cash At least 75% cash At least 75% cash At least 25% cash<br />

2. Status of sponsor<br />

2.1. Visual identity Logo presence Logo presence Logo presence Logo presence<br />

2.2. Verbal identity<br />

Brand: “Official platinum Brand: “Official gold Brand: “Official silver<br />

sponsor of...”<br />

sponsor of...”<br />

sponsor of...”<br />

Media partner/supplier<br />

3. Area of application for event logo<br />

3.1. On company’s<br />

communication<br />

Yes Yes Yes Yes<br />

platforms<br />

3.2. In company’s<br />

promotion<br />

Yes, by agreement Yes, by agreement Yes, by agreement Yes, by agreement<br />

4. Sponsor’s logo presence<br />

4.1. Logo presence on<br />

www.iuhpeconference.n<br />

et<br />

4.2. Link to the company’s<br />

website on<br />

www.iuhpeconference.n<br />

et<br />

Yes, on top of sponsor’s<br />

and partner’s page<br />

Yes, below platinum Yes, below gold Yes, below silver<br />

Yes Yes Yes Yes<br />

20


4.3. Logo on the<br />

conference programme<br />

4.4. Logo on the final<br />

report<br />

4.5. Logo presence in<br />

promotion (by<br />

agreement)<br />

Yes Yes Yes Yes<br />

Yes Yes Yes Yes<br />

Yes Yes Yes Yes<br />

5. Sponsor’s on site presence<br />

5.1. Keynote role in the<br />

plenary session<br />

Yes, by agreement No No No<br />

5.2. Case study<br />

presentation<br />

Yes, by agreement Yes, by agreement No No<br />

5.3. Sponsor’s board inside<br />

the conference center<br />

Yes Yes Yes No<br />

5.4. Exhibition stand Yes (18 sqm) Yes (9-18 sqm) Yes (9 sqm) No<br />

5.5. Display of company’s<br />

topic-related<br />

publications<br />

Yes, by agreement Yes, by agreement Yes, by agreement Yes, by agreement<br />

6. Additional presence<br />

6.1. Private side events<br />

with keynotes, peers,<br />

etc.<br />

6.2. Free places for<br />

sponsorship meal<br />

6.3. Free weekly admission<br />

to conference<br />

6.4. Free daily admission<br />

to conference<br />

Yes* Yes* No No<br />

6 4 2 1<br />

2 1 1 0<br />

4 2 0 2<br />

The practical details of the agreements take place by means of the sponsoring contract.<br />

* Support will be provided to our partners to facilitate the contact/ex<strong>ch</strong>ange<br />

21


Sponsorship responsible for the 20th IUHPE World Conference, <strong>2010</strong><br />

Rudolf Zurkinden<br />

Chair<br />

Partnership and Sponsorship Committee of the IUHPE World Conference<br />

Head Partner Relations<br />

Health Promotion Switzerland<br />

Dufourstrasse 30<br />

Postbox 311<br />

CH-3000 Bern 6 – Switzerland<br />

Phone: +41 (0)31 350 04 18<br />

Mobile phone: +41 (0)79 762 34 27<br />

Fax: +41 (0)31 368 17 00<br />

e-mail: rudolf.zurkinden@promotionsante.<strong>ch</strong><br />

Florian Kundig<br />

Assistant Conference Manager to the IUHPE World Conference<br />

Health Promotion Switzerland<br />

Dufourstrasse 30,<br />

Postbox 311<br />

CH-3000 Bern 6 – Switzerland<br />

Phone: +41 (0)31 350 04 35<br />

Fax: +41 (0)31 368 17 00<br />

e-mail: florian.kuendig@promotionsante.<strong>ch</strong><br />

Dr. Thomas Streiff<br />

Member of the Executive Committee and Partner<br />

Brugger und Partner AG<br />

Lagerstrasse 33<br />

Postfa<strong>ch</strong> 3977<br />

CH-8021 Züri<strong>ch</strong> - Switzerland<br />

Phone: +41 (0) 44 299 95 96<br />

Mobile Phone: +41 (0) 79 358 19 81<br />

Fax: +41 (0) 44 299 95 80<br />

e-mail: thomas.streiff@bruggerconsulting.<strong>ch</strong><br />

Jacques Bou<strong>ch</strong>é<br />

President & CEO<br />

International Philanthropy & Communications Advisory<br />

JJB-PHILCOM<br />

30, Rue J.Coosemans 30<br />

1030 Brussels – Belgium<br />

Phone: +32 (2) 735.16.13<br />

Mobile Phone: +32 (2) 732-42.04<br />

Fax: +32 (475) 66.14.32<br />

e-mail: jacquesjbou<strong>ch</strong>e@telenet.be<br />

Berne, January <strong>2010</strong> / FK<br />

22

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