EntreLeadership Master Series - The Dave Ramsey Show

EntreLeadership Master Series
spend 7 days at the atlantis resort
paradise island, bahamas
April 25-May 1, 2010

what is EntreLeadership?
This exclusive weeklong event is taught personally by Dave Ramsey and focuses on the most important things
you need to know for taking your business to the next level. Learn how to succeed as a leader and win as an entrepreneur.
“If you’re serious about taking your business to the
next level, then you can’t afford to miss Dave Ramsey’s
life-changing EntreLeadership event!”
— John Maxwell
Leadership Expert, Speaker and Author
“When you are looking for real-world advice in a smallbusiness
setting, Dave Ramsey is second to none. He is a
brilliant entrepreneur, and I am proud to call him my friend.”
— Zig Ziglar
World-Renowned Author and Speaker
“If you’re looking for positive leadership advice that will
have an immediate impact on your business, Dave Ramsey
has your answer!”
— truett cathy
Founder of Chick-Fil-A
EntreLeadership defined
EntreLeadership combines the innovative spirit of an entrepreneur with the
passion and drive of a leader. Since his first hire, Dave has made it a priority
to train, mentor and refine his leadership team using biblical principles. The
EntreLeadership curriculum has been at the foundation of his training process
since day one.
now it’s available to you
You have the unique opportunity to spend personal time with Dave while
learning how to grow your business the same way he did. At EntreLeadership,
you will learn everything from how to develop team members, to marketing
and administration, and even special life lessons that have directly impacted
how Dave operates each day.
networking opportunities
EntreLeadership provides an excellent atmosphere to network with other
business leaders who share your interests and concerns. Learn directly from
Dave while also rubbing shoulders with his team.
building relationships
Learn how to take care of your team and how to best serve your customers.
EntreLeadership will equip you to validate your team members while inspiring
them to work with the same passion you have. In the end, it’s all about
people, and EntreLeadership will show you how to build better and stronger
relationships with your team.

vip treatment
relax in luxury at the atlantis resort
• Spend six nights in a luxury suite at the world-class Royal Towers.
• Relax the day away on the beach or play in the 97-acre marine and water park.
• Pamper yourself and unwind at the full-service spa.
• Enjoy extravagant dining options including the finest in international cuisine.
• Participate in exciting activities and excursions including rock climbing,
golfing or fishing, or even catch a movie or show.
plus
The Total VIP Package: Receive high-end gifts, books and other benefits
MEALs: Registration Includes meal credit for the week
EntreLeadership Curriculum: 200-page, full-color portfolio containing exhaustive notes from each lesson
Personal Interaction with Dave: Limited to only 200 attendees
Networking opportunities: Time to connect with other business leaders
Dave’s Leadership Library: Leadership books by top authors, specially chosen by Dave
Audio CDs: Recordings of breakout sessions
For more info, contact: Daniel Tardy
daniel.tardy@daveramsey.com | 888.227.3223 x5510
entreleadership.com

who is dave ramsey?
Dave Ramsey earned his B.S. degree in Finance and Real Estate from the University of
Tennessee. A frequent speaker around the country at large-scale live events, Ramsey
is a passionate and inspiring presenter who is at ease on both sides of the microphone.
Dave Ramsey is a personal money-management expert, an extremely popular national
radio personality and three-time New York Times best-selling author. He is the host of
The Dave Ramsey Show on the FOX Business Network and a regular contributor to
Good Morning America, FOX and Friends and Larry King Live.
BY THE NUMBERS
Over 450 radio stations carry The Dave Ramsey Show
4.5 million weekly listeners to The Dave Ramsey Show
6 million people have access to Dave’s syndicated column, “Dave Says”
over 650,000 people have attended a Dave Ramsey LIVE event
Over 750,000 families have completed Financial Peace University
at their church, workplace, military installation, local nonprofit
organization or community group
3 New York Times best-selling books
The total Money Makeover, Financial Peace, and More Than Enough
entreleadership.com

frequently asked questions
How many people attend this event?
In order to maintain an intimate and interactive atmosphere, the Atlantis event is
limited to 200 full-access attendees.
How often does this event take place?
Dave commits all of his time and attention to EntreLeadership and its attendees
during the event. We are only able to hold ELMS twice a year due to Dave’s other
commitments.
How do I know if this event is right for me and my business?
If you run a business, lead people, or are struggling to manage growth, this
is the event for you! We recommend you contact Daniel Tardy, Director of
EntreLeadership Promotions, to discuss your specific needs.
Will I actually get to meet Dave and spend time with him at this event?
Absolutely! This event is all Dave, all day! He will be available for Q&A as well as
hanging out with you during meal times and other breaks.
Will I have to purchase additional resources or materials outside
of the registration fee?
No. Part of the value of this event is that we include tons of materials, books,
tools, resources and food in an all-inclusive package. There won’t be any tables
set up in the back of the room trying to sell you more stuff.
How do I register for this event?
Daniel Tardy, Director of EntreLeadership Promotions, will personally handle
the registration process for you over the phone. Please contact him directly for
registration details or any other questions you may have pertaining to this event.
What if I can’t afford to attend EntreLeadership Master Series, but I still
want access to this great material?
You may consider attending EntreLeadership 1-Day, an abbreviated workshop
that includes seven core lessons from the EntreLeadership Master Series event.
Do you have a book or video that I can just buy without going to an event?
This material is best communicated by Dave in person with the opportunity for you
to interact and ask questions specific to your business. EntreLeadership is currently
only available as a live event.
Does Dave recommend any books on business or leadership?
Dave does have a recommended reading list that includes books on business
and leadership. The list is available on entreleadership.com
How much does this event cost?
This is a high-end event with several price points depending on the location of the
event and the number of attendees from each company. For pricing information,
excursion packages, room upgrades, and special deals, please contact Daniel
Tardy, Director of EntreLeadership Promotions, and he will be happy to discuss
pricing options with you.
For more info, contact: Daniel Tardy
daniel.tardy@daveramsey.com | 888.227.3223 x5510
entreleadership.com

schedule
The exact schedule is subject to change.
However, all of the content detailed here will be covered during the event.
sunday
5:00 – 6:00 p.m. welcome Reception and Photos with Dave
6:00 – 9:00 p.m. dinner and Introductory Lesson
The event will kick off with a dinner reception on Sunday evening. You will have the
opportunity to mingle with Dave and Sharon and members of Dave’s team. Dave will
teach an introductory lesson about what it means to be an EntreLeader. Spouses are
invited to participate in this special evening.
monday organization and communication
9:00 – 1:00 p.m. EntreLeadership with Dave
Q&A discussion with Dave regarding the morning’s topics
Dreams, Visions and Goal Setting
You will learn how to create and sustain a goal-driven organization, and you’ll gain practical tools to help you
execute your goals in specific and measurable ways.
Time Management and Organization
Did you know you can add up to two hours to your day by keeping an accurate and interactive To-Do list?
You will discover ways to master your time and squeeze more productivity—with less stress—out of every day.
Communication, Personality Styles and Mission Statements
As an EntreLeadership attendee, you will complete the DISC and the PIAV personality profile assessments
before you attend this event. You will be given a 10–15 page report on your unique communication style.
Dave will teach you how to improve your communication by using this report.

schedule
tuesday creating a productive team culture
5:00 a.m. – No o n Optional Excursion
1:00 – 4:00 p.m. entreLeadership with Dave
Q&A discussion with Dave regarding the afternoon’s topics
8:00 – 10:00 p.m. Networking Mixer
Unity and Loyalty
Building a unified and loyal organization is the key to overcoming growing pains.
Unfortunately, this is also one of the most unknown, misunderstood and missing elements
in companies today.
Compensation—Show Me the Money!
Dave says, “People will ultimately only do what you pay them to do, so pay them in a way
that gets them excited about creating a profit!” He’ll give great tips for doing this as he
explains his own company’s compensation models.
Team Math—Hiring and Recruiting
Hiring champion team members is a key to the growth of any healthy organization. Many
hires are made out of desperation, which leads to hiring the wrong people. Dave shows you
how to avoid this common problem through a careful, slow and thorough hiring process.
Team Math—Firing and Confrontation
No one enjoys the firing process or even reprimanding a person. However, when team
members fail, it takes wisdom and mature leadership to know when and how to do what is
best for the company and the individual.

schedule
wednesday the central nervous system of your business
9:00 – 12:45 p.m. entreLeadership with Dave
1:30 – 5:30 p.m. optional Excursion
Delegation
As explained in Michael Gerber’s book, E-Myth, effective leaders spend more time
working on their business and less time working in it. To lead effectively, Dave explains,
you have to master delegation.
Recognition and Inspiration
Rewarding someone for a job well done is one of the most gratifying parts of leading a team.
Dave will explain how he rallies the troops in weekly staff meetings, and he’ll give you some
cool tips on how to recognize your team members in unique, meaningful ways.
Accounting and Financial Peace for the EntreLeader
Dave has taught millions of people how to achieve financial peace in their personal lives,
and he uses these same biblical principles to run his business. There are, of course,
many more variables in business than in a personal budget. While the principles don’t
change, the processes might.

schedule
thursday the central nervous system of your business
9:00 – 1:00 p.m. entreLeadership with Dave
Sunset
story on the Beach
This lesson has been voted the most inspirational lesson in the entire event
by our past attendees. Spouses are encouraged to participate in this as well.
The Art of Outsourcing: Vendors
Even if these people are not on your payroll, they still have a direct bearing on how well your
organization is represented. Dave will show you vital best practices for working with these resources.
Contract Negotiation
You don’t have to be an attorney to run a business, but having some basic understanding of contract
negotiation will give you an advantage in protecting your organization. Dave teaches the basics, as
well as tips for saving money and securing valuable options in your contracts.
Personal Selling
Nothing happens in business until a sale is made. Everyone on your team who interacts with another
human is involved in personal selling at some level. Dave will teach you exactly how he has taught
his sales team to use his proven four-step selling process.
For more info, contact: Daniel Tardy
daniel.tardy@daveramsey.com | 888.227.3223 x5510
entreleadership.com

schedule
friday
marketing and advertising
9:00 – 11:00 a.m. EntreLeadership with Dave
1:00 – 4:00 p.m. live Broadcast of The Dave Ramsey Show* (tentative)
6:00 – 8:00 p.m. closing Dinner
*During this afternoon session, we will do a live broadcast of The Dave Ramsey Show
at the event.The focus of the three-hour show will be your questions and the issues facing
small businesses. Spouses are encouraged to participate in this rare experience.
Marketing
Dave will help you better understand the difference between micro and macromarketing,
as well as how to create and sustain momentum in your marketing.
Advertising: Overhead or a Blessing?
Dave discusses what works—and what doesn’t—in traditional marketing:
TV, radio, billboards, print, etc.
Making the Call
Dave will take the time to equip you with the necessary steps and resources for
implementing the EntreLeadership material. You will learn how to apply this powerful
material to your organization’s culture and your personal leadership style.

don’t take our word for it—
listen to past attendees.
On Monday morning after the event, I got right to work
with my usual “post-seminar fervor,” applying what I
learned at EntreLeadership. But now, four months later,
I’m still going strong!
— Catherine Waller, MD, Cancun attendee
Rochester Center for Healthy Living; Rochester, MI
EntreLeadership ignited in us a renewed passion for our
business, team and life! Meeting and talking with Dave
literally changed the direction we were getting ready to
take our company.
— Lynnette Wineman, Cancun attendee
Rhapsody Marketing; Burlington, WA
Dave’s coaching was insightful, direct, concise and filled
with passion. Not only were ideas passed from your
organization to ours, but the emotion was passed as well.
I think that was one of the greatest benefits of the event.
— Sam Biggs, Cancun attendee
Massage Envy; Mesa, AZ
The blessings our family has received as a result of
working these programs are beyond what we ever
imagined. It just goes to show what a lot of hard work
and diligence will do.
— David Moore
Dent Demon, Inc.; Waxhaw, NC
To think if I had applied just a fraction of the wisdom I
was exposed to at this seminar when I first started my
practice—things might look a lot different now, and I
most likely could have avoided a lot of mistakes.
— Dr. Tom Schmidt
Life Wellness Center; Lakeville, MN
I came back to our business and implemented a lot of the
ideas I learned…We went from a loss position in 2007 to
the best year we have ever had in 2008! One of the best
ideas that we implemented was the company meeting. I
no longer have to push people to get jobs done and done
correctly because they know what it means to our bottom
line and their bonus.
— Michael Lockman, Nashville attendee
Applied Recovery Systems, Inc.; Waco, TX

industry list
industries that have
benefited from EntreLeadership
Advertising
Agriculture
Apparel
Beverages
Building Products
Business Services
Business Supplies
Chemicals
Communications
Computer Hardware
Cosmetics/Toiletries
Construction
Distribution
E-Commerce
Electrical
Energy
Financial
Food
Government
Health
Holding Company
Hotels/Hospitality
Household
Industrial
Insurance
Law
Leisure
Manufacturing
Marketing
Metals and Mining
Non-Profit
Packing/Containers
Paper
Petroleum
Photography
Real Estate
Retail
Rubber
Software
Telecommunications
Textile
Transportation
Utilities
Wholesale
The principles and concepts taught are not
specific to any genre of business, but rather, offer
a common-sense approach to understanding your
team members, clients and profit growth.
entreleadership.com

Mark Twain once said, “Supposing is good, but finding out is better.” Being a business leader
is often a lonely journey filled with lots of supposing and not enough finding out.
I have a tremendous amount of pride in the fact that our EntreLeadership Master Series
experience is not based on any suppositions. The tools and information presented at this event
are rooted in biblical truth and a process that has been refined through Dave Ramsey’s personal
experience in leadership for over twenty years.
Learning from a practitioner is far different than learning from someone with a theory. Dave has
fought in the same trenches that you are in, and he has learned what it takes to win with people,
time and money. When Dave takes the time to teach and mentor me, I know that what he’s telling
me is going to work. Not because he has magic formulas, but because he’s been there and can
speak firsthand into my life. The same is true for dozens of leaders on our team and hundreds
of small business owners across the country who have had the opportunity to participate in the
EntreLeadership Master Series experience.
If you desire to take the lid off of your business, then I invite you to join us this April at the
beautiful Atlantis Resort in Paradise Island, Bahamas. Come learn from Dave Ramsey while
enjoying the vacation of a lifetime with your spouse or your team!
We are here to help. If you have questions, please feel free to contact me, and I will be happy
to help you determine if the EntreLeadership Master Series Event is right for you.
Serving You,
Daniel Tardy
Director of EntreLeadership Promotions
For more info, contact: Daniel Tardy
daniel.tardy@daveramsey.com | 888.227.3223 x5510
entreleadership.com