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Campaigning for safer, healthier food for all - The Food Commission

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feedback<br />

letters from our readers<br />

We welcome<br />

letters from <strong>all</strong> of<br />

our readers but<br />

we do sometimes<br />

have to shorten them so that we can include as many<br />

as possible (our apologies to the authors). You can<br />

write to <strong>The</strong> Editor, <strong>The</strong> <strong>Food</strong> Magazine, 94 White Lion<br />

Street, London N1 9PF or email to<br />

letters@<strong>food</strong>comm.org.uk<br />

Free seed?<br />

Many thanks <strong>for</strong> the latest <strong>Food</strong> Magazine. A<br />

very good read; congratulations. If I may offer a<br />

comment on the Terminator story published in<br />

FM72 – saved seed is not free. <strong>The</strong> farmer<br />

carries the costs of growing it, harvesting and<br />

storing it. <strong>The</strong> first two incur direct costs, and<br />

the third an opportunity cost (the potential<br />

income from selling the seed). <strong>The</strong>se may well<br />

be cheaper than buying Terminator seed, but<br />

saved seed is certainly not free.<br />

Ian Grant, by email<br />

Corrections<br />

Our article ‘Nutrition, mental health and<br />

behaviour’ in FM72 should have been credited to<br />

Courtney Van de Weyer (not Weyner). In the<br />

same article we neglected to credit the<br />

photographer TS Whalen <strong>for</strong> both of the images<br />

we used, <strong>for</strong> which apologies.<br />

Marks & Spencer gets its<br />

GDAs in a twist<br />

Reader Bridget Henderson alerted us to confused<br />

labelling on Marks & Spencer yogurts. Why, she<br />

wondered, did one product recommend a daily<br />

intake of 1,400 calories <strong>for</strong> women and 2,000<br />

calories <strong>for</strong> men, when another recommended a<br />

higher daily intake of 2,000 calories <strong>for</strong> women<br />

and 2,500 calories <strong>for</strong> men? She sent us a label<br />

that clearly showed this confused advice,<br />

including the reassuring statement that these<br />

daily amounts were ‘recommended by nutrition<br />

professionals <strong>for</strong> average adults’.<br />

We investigated and found that M&S do<br />

indeed suggest two different Guideline Daily<br />

Amounts (GDAs). One is <strong>for</strong> everyday use and<br />

the other is described as ‘Guideline Daily<br />

Amounts <strong>for</strong> Sustainable Weight Loss’.<br />

GDA labelling is already confusing enough<br />

without supermarkets introducing different GDAs<br />

<strong>for</strong> different sectors of the market. And what<br />

exactly is ‘sustainable weight loss’? Does this<br />

mean that slimmers who eat M&S products can<br />

sustain continual weight loss <strong>for</strong>ever? That<br />

sounds like a one-way ticket to us!<br />

Why don’t Shredded<br />

Wheat GDA sums add up?<br />

You may be<br />

interested to see the<br />

enclosed side panel<br />

from a box of<br />

Shredded Wheat.<br />

You will see it<br />

claims that a 45g<br />

serving with 125ml<br />

of semi-skimmed<br />

milk provides,<br />

among other things,<br />

48g of Whole Grain.<br />

Presumably at least<br />

3g of that has to<br />

come from the milk?<br />

Roger Griffin, Cambridge<br />

We’ve seen the humble pinta enriched with<br />

omega-3 oils, plant sterols and even higher<br />

levels of melatonin (supposedly to aid sleep),<br />

but wholegrain milk is a new one to us!<br />

However, further investigation reveals that<br />

this apparent anomaly is actu<strong>all</strong>y due to UK<br />

labelling legislation which requires ingredient<br />

quantities to be declared as ‘put into the mixing<br />

bowl’. We understand that it takes 48g of wheat<br />

to make 45g of Shredded Wheat, as processing<br />

removes roughly 3g of moisture. Hence the<br />

curious figure of 48g.<br />

Nestlé admits that some ingredients are ‘nasties’<br />

I was delighted to see that Nestlé seems to think<br />

artificial colours, sweeteners and preservatives<br />

are ‘nasties’ in this advert <strong>for</strong> Ski yogurt. It’s a<br />

pity that the company doesn’t recognise the<br />

unidentified, and presumably artificial ‘flavouring’<br />

present in its Ski yogurts as a ‘nasty’ as well:<br />

especi<strong>all</strong>y since, with the addition of a bit more<br />

good quality fruit, doctoring them with<br />

‘flavouring’ wouldn’t be necessary. <strong>The</strong>n Nestlé’s<br />

yogurts re<strong>all</strong>y would be ‘simple’.<br />

Joanna Clarke, Glasgow<br />

It seems Nestlé has no objection to adding<br />

what it admits to be ‘nasties’ to many of its<br />

other products. A snap survey found the<br />

following Nestlé products <strong>all</strong> contain artificial<br />

colourings, sweeteners or preservatives:<br />

Sveltesse Yogurt Smoothies (sweeteners<br />

aspartame and acesulfame-K);<br />

Sveltesse Real Fruit Yogurts (sweeteners<br />

aspartame and acesulfame-K and the<br />

preservative potassium sorbate);<br />

Aero Minty Bubbles (colouring brilliant blue<br />

FCF, which comes from the controversial<br />

range of azo dyes);<br />

‘Egg Splat’ Fromage Frais Dessert<br />

(preservative potassium sorbate);<br />

Nesquik Magic Straws (sweetener<br />

aspartame-acesulfame);<br />

Coffee Mate Virtu<strong>all</strong>y Fat Free (colouring<br />

E171 – see ‘sunblock’ story on page 24);<br />

Vittel Flavoured Waters (sweeteners<br />

acesulfame-K and Sucralose);<br />

Rowntree (a Nestlé subsidiary) Fruit Pastille<br />

lollies (containing colourings E104, E124,<br />

E110 and E133);<br />

And of course, Smarties* (containing<br />

several artificial colourings, that include azo<br />

dyes: E171, E104, E124, E122, E133 and<br />

E110 as well as E120 which can be derived<br />

from insect carcasses).<br />

Needless to say, many of these products also<br />

contain unknown ‘flavourings’ along with a<br />

variety of thickening agents, stabilisers, acidity<br />

regulators, emulsifiers, antioxidants and other<br />

additives. This from a company that has<br />

trademarked the phrase ‘keep it simple’!<br />

* Nestlé has just announced it will remove the<br />

artificial colourings from Smarties in June<br />

2006. <strong>The</strong> company has said that it will be<br />

ploughing £3 million into an advertising<br />

campaign to stop declining sales of the brand.<br />

<strong>Food</strong> Magazine 73 22<br />

Apr/Jun 2006

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