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— Handling euro banknotes and<br />
coins<br />
Furthermore, the OeNB addressed a<br />
broad range of TV viewers of all age<br />
groups. The topics covered were:<br />
— The basket of goods and services<br />
and its calculation<br />
— The euro as a secure currency<br />
— Purchasing power and prices<br />
— Handling euro banknotes and<br />
coins<br />
— CentsÕ worth<br />
— The euro abroad<br />
To provide the youngest TV viewers<br />
with information about the euro and<br />
to help them learn about money matters<br />
through play, the OeNB launched<br />
a contest in the childrenÕs program<br />
ÒConfetti TiViÓ where children aged<br />
8to12designedtheirowneurobanknote.<br />
In January 2005, three winners<br />
were drawn from the best entries and<br />
rewarded with attractive prizes.<br />
The OeNB plans to continue<br />
these public relations activities<br />
throughout 2005, building on the<br />
<strong>2004</strong> information campaign.<br />
In addition to the measures outlined<br />
above, the OeNB organized a<br />
comprehensive series of seminars<br />
for financial and business journalists<br />
in the reporting year, which culminatedinavisittotheECBwhenthe<br />
Governing Council held a monetary<br />
policy meeting. These seminars provided<br />
a forum for discussing all aspects<br />
of central banking, with a particular<br />
focus on the EurosystemÕs single<br />
monetary policy.<br />
29 press conferences and press<br />
talks as well as 170 press releases<br />
made <strong>2004</strong> a very active year for the<br />
OeNB.<br />
The OeNBÕs website (www.oenb.at)<br />
was relaunched to consolidate and<br />
optimize the OeNBÕs information on<br />
the Internet. During the relaunch,<br />
various e-services and the website<br />
contents, which had been provided<br />
since 1995 and had been constantly<br />
expanding ever since, were modernized<br />
and (re)integrated into a stateof-the-art<br />
website. The new website<br />
sports well-structured navigation for<br />
content from all of the OeNBÕs business<br />
areas as well as full-text search<br />
options. A powerful search engine allows<br />
users to search all website contents<br />
and PDF files for key words.<br />
The websiteÕs consistent design was<br />
created in accordance with the guidelines<br />
drawn up by the Web Accessibility<br />
Initiative, an initiative promoting<br />
accessible web design.<br />
Moreover, the range of information<br />
and data the OeNB provides<br />
has been expanded, restructured,<br />
and complemented by user-friendly<br />
query options. In addition, a number<br />
of macroeconomic and statistical<br />
products have been redesigned to<br />
better meet customer demand (see<br />
box 7).<br />
The OeNBÕs Information Policy —<br />
Conveying Stability and Security<br />
The new OeNB<br />
website<br />
<strong>Annual</strong> <strong>Report</strong> <strong>2004</strong> ×<br />
63
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