PROGRAM - Discop

PROGRAM
WEDNESDAY 16 SEPTEMBER
2
AUDIOVISUAL CONTENT PRODUCTION,
DISTRIBUTION, FUNDING EVENTS FOR
GROWING WORLD REGIONS
16 - 18 SEPTEMBER 2009 • HILTON NAIROBI HOTEL
08:00 AM DELEGATE CHECK-IN
08:30 AM INTRODUCTION TO DISCOP AFRICA 2
09:00 AM OFFICIAL KENYAN WELCOME
09:15 AM KEYNOTE PRESENTATION: AFRICAN FICTION’S COMING OF AGE
With the emergence of major African production hubs, the continent is
beginning to judge quality by their own standards and style. Experts will share
with fellow broadcasters and producers: What storylines resonate with the
African audience? What format is best for TV? What are the most popular series today?
• George KIMANI, CONTINENTAL CONTENT DISTRIBUTION
• Wachira WARURU, ROYAL MEDIA GROUP
• Vivien MARLES, SYNOVATE PAN AFRICA
• Rolande KAMMOGNE, VOXAFRICA
• Tennyson MOTHUPI, SABC
10:00 AM OPENING OF THE FIRST MARKET DAY
01:00 PM LUNCH BREAK
05:00 PM CLOSING OF THE FIRST MARKET DAY
05:00 PM WHAT CAN ALTERNATIVE CONTENT DISTRIBUTION PLATFORMS OFFER?
New content distribution platforms via mobile, broadband, cable and satellite are fast
expanding across the continent, providing alternative opportunities for audiovisual content
producers to generate revenues. This session will provide an overview of these new
platforms’ content acquisitions and coproduction strategies.
• Russell SOUTHWOOD, BALANCING ACT
• Salim AMIN, A24 MEDIA
• Fidelis NGEDE, ANN-AFRICA NEWS NETWORK
• Godfrey OHUABUNWA, MULTIMESH BROADCASTING COMPANY
• Kris EKUAHEH, INFINITY TV
• Ramanou KOUFERIDJI, IMANLE AFRICA TELEVISION
06:00 PM KENYA: A HUB FOR INTERNATIONAL FORMAT PRODUCTIONS
Leading players in the Kenyan production industry, including government ministers,
broadcasters, and producers will discuss new opportunities paving the way for quality
and affordable productions in their country.
• Margaret KIBE, LOGISTIX PLUS PRODUCTIONS LTD
• Lizzie CHONGOTI, KENYA FILM COMMISSION
• Biola ADEKANBI, M-NET AFRICA
• Victor NGEI, NATION TV
• Bitange NDEMO, MINISTRY OF INFORMATION AND COMMUNICATION
07:00 PM DISCOP AFRICA 2 WELCOME COCKTAIL PARTY, BROUGHT TO YOU BY MGM NETWORKS
1:00 PM
MADEINAFRICA WORKSHOP PART I: STORYTELLING
FORMULAS THAT SELL ACROSS BORDERS
(BY INVITATION ONLY) ACADEMY SUITE, HILTON
The way a story is put together, its dramatic structure, is one of the
very important skills a producer must master in order to deliver
television content that travels well across borders. This workshop
will explore ways for creative potential to be combined with basic
story telling techniques and formulas that can guarantee international
appeal.
9:30 AM - 6:00 PM
INTERNATIONAL NEWS AND THE FRENCH PERSPECTIVE
(BY INVITATION ONLY) STANLEY SAROVA HOTEL,
ORGANIZED BY CFI AND FRANCE 24
Alongside the DISCOP AFRICA event, Canal France International
(CFI) will host an all-day seminar on Wednesday 16 September
at the STANLEY SAROVA hotel located nearby the HIL-
TON NAIROBI. This multi-session seminar is aimed at heads of
television news desks from a dozen of East-African TV Stations.
Renowned news professionals (France 24, AITV, CFI) will share
their experience producing and distributing news « MADE IN
FRANCE » , highlighting how a story is told, what kind of tools
are used in the process, and how the news is gathered.

PROGRAM
THURSDAY 17 SEPTEMBER
2
AUDIOVISUAL CONTENT PRODUCTION,
DISTRIBUTION, FUNDING EVENTS FOR
GROWING WORLD REGIONS
16 - 18 SEPTEMBER 2009 • HILTON NAIROBI HOTEL
08:00 AM DELEGATE CHECK-IN
09:00 AM IN THE NEWS ROOM: FINDING CONTENT THAT MAKES SENSE
Accessing news content that meets the programming challenges of African TV
stations is not easy. Whether it’s international, national or regional, quality news
content is essential for the future development of TV stations across the continent.
This session will introduce major news content providers and their strategies
designed to meet the demands of the African market.
• Sylvain BELETRE, BALANCING ACT
• Folly BAH THIBAULT, FRANCE 24
• Pierre JALLADEAU, MEDIA CONSULTING GROUP
• Salim AMIN, A24 MEDIA
10:00 AM OPENING OF THE SECOND MARKET DAY
01:00 PM LUNCH BREAK
05:00 PM CLOSING OF THE SECOND MARKET DAY
05:00 PM FIFA WORLD CUP 2010: AFRICAN BROADCAST UPDATE
• Russell SOUTHWOOD, BALANCING ACT
• Hidenori ARAI, FIFA
• Paul CALDER, FIFA
05:30 PM ATTRACTING VIEWERS WITH SPORTS CONTENT
With sports programming attracting wide audiences, notably in the run up to
the 2010 games, sports insiders will reveal content and scheduling choices to
maximize viewership and profits.
• James WOKABI, CAPITAL FM
• Robert PALTIEL, RP PRODUCTIONS
• Ibrahima NDIAYE, RTS
• Guy MURRAY-BRUCE, SILVERBIRD
• Nada ANDERSEN, SPORTS TV UGANDA
• Rotimi PEDRO, OSMI-OPTIMA SPORTS MANAGEMENT INTERNATIONAL (OSM)
08:00 PM BROADCASTERS GALA DINNER, BROUGHT TO YOU BY
MULTIMESH BROADCASTING COMPANY
10:30 PM SURPRISE PARTY, BROUGHT TO YOU BY
ZEE NETWORK AFRICA
1:00 PM MADEINAFRICA WORKSHOP PART PART II: WHERE TO LOOK FOR
FUNDING (BY INVITATION ONLY) ACADEMY SUITE, HILTON
Accessing development and production funding is a difficult task, especially in
today’s difficult economic context where TV Stations and private equity firms are
dramatically scaling back on their investments. In such a challenging environment,
this workshop will explore how innovative cross-border partnerships
combined with the emergence of alternative distribution platforms, can bring about new
sources of development and production funding.

PROGRAM
FRIDAY 18 SEPTEMBER
2
AUDIOVISUAL CONTENT PRODUCTION,
DISTRIBUTION, FUNDING EVENTS FOR
GROWING WORLD REGIONS
16 - 18 SEPTEMBER 2009 • HILTON NAIROBI HOTEL
08:00 AM DELEGATE CHECK-IN
09:00 AM THE EMERGING ROLES OF BRAZIL, CHINA AND INDIA IN THE
AFRICAN TELEVISION LANDSCAPE
As Brazil, China and India each build strategic partnerships across the
African TV sector, this session will present each country’s ongoing and
upcoming projects focused on fostering cultural and economic exchanges
between their respective country and Africa.
• Stewart CLARKE, TBI MAGAZINE
• Deepak JAIN, ZEE TV
• Adam MUNIZ, BRAZILIAN EMBASSY
• Maggie ZHOU, SHANGHAI MEDIA GROUP
• Anke REDL, CMM-I
10:00 AM OPENING OF THE THIRD MARKET DAY
01:00 PM LUNCH BREAK
05:00 PM CLOSING OF THE THIRD MARKET DAY
05:00 PM TOOLS & TECHNIQUES TO EFFICIENTLY MANAGE TV AIRTIME SALES
This “crash course” designed for African TV airtime sales executives will provide
concrete steps on how to effectively manage airtime sales and will discuss the
importance of ratings, audience research, and guaranteed ad flight for creating
a profitable TV industry.
• Russell SOUTHWOOD, BALANCING ACT
• Michel GREGOIRE, EGTA- EUROPEAN GROUP OF TELEVISION ADVERTISING
• Joe OTIN, THE STEADMAN GROUP
06:00 PM AFRICAN BROADCAST RESEARCH INTEREST GROUP
Information about audiences, market share, advertising rates, rights and
production costs in Africa are often hard to come by. Balancing Act invites
broadcasters, advertisers, and audience market researchers to discuss how
audience research can be extended geographically and improved in terms of
focus. In particular, it will look at how best to capture the impact of changes in
the media landscape bought about by new media such as SMS, mobile TV and
the Internet.
• Russell SOUTHWOOD, BALANCING ACT
1:00 PM MADEINAFRICA WORKSHOP PART III: THE DISTRIBUTION FUNDAMENTALS
(BY INVITATION ONLY) ACADEMY SUITE, HILTON
With 24,000 TV Stations available across the world, the number of potential television
content buyers has grown exponentially in the last 10 years, primarily because of the digital
revolution. Despite the negative impact of audiences fragmentation on licensing fees paid
by TV Stations, international television distribution revenues still represent the lion’s share
of all income generated by any sort of program. This workshop will underline the
importance of a well-planned and appropriate international strategy and examine the
distribution options available to African producers.