BSH at a Glance 2012

BSH at a Glance 2012
BSH BOSCH UND SIEMENS HAUSGERÄTE GMBH

Main Brands
Special Brands
Regional Brands
TM
TM

| The BSH Brand Portfolio
Brands are part to the most important ingredients in
global competition. For the company they belong to
its most precious assets and for the customers they
are a pivotal symbol engendering trust and providing
guidance.
Bosch and Siemens: these two brands are known
worldwide and have a long history, underpinning our international
success. Bosch stands for reliable, durable
products; Siemens stands for innovation, leading-edge
technology and quality design.
The BSH brand portfolio includes the special brands
Gaggenau and Neff, Thermador, Constructa, Viva, Ufesa
and Junker. These ensure we meet the wide-ranging
requirements of our various customers.
Regional brands are the market leaders which garner
respect in their countries of origin. Brands with which our
regional consumers particularly identify include Balay
in Spain, Pitsos in Greece, Profilo in Turkey and Coldex
in Peru. Such brands help strengthen BSH’s position in
these countries.
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Das Vollflächeninduktions-Kochfeld CX 480.
| Products for Day-to-Day Living
Cooking
Washing and Drying
Dishwashing
Refrigeration and Freezing
Consumer Products
01 Mehr Flexibilität und Freizügigkeit. Mit dem Vollflächeninduktions-Kochfeld CX 480 von Gaggenau is
Fläche als Kochzone nutzbar. Das Kochgeschirr wird automatisch erkannt und dort erhitzt, wo es gerad

t erstmals die gesamte
e steht.
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Appliances from the BSH
brand portfolio received
114 awards as Best-Buy
or Best-in-Test winners
during 2011.
For the sixth successive time
the retail chain Euronics
named BSH Supplier of
the Year.

| BSH Stands for Trust
Each one of our brands stands for the highest quality,
outstanding design and excellent service. We make
every endeavor to ensure that dealers and consumers
around the world experience BSH as a competent,
dependable and fair partner.
Appliances from the BSH brand portfolio received 114
awards as Best-Buy or Best-in-Test winners in 145 evaluations
run by German consumer body Stiftung Warentest
and comparable product tests conducted in other
countries throughout Europe during 2011.
We achieved particularly good results in Austria, Germany,
the UK, the Netherlands and France. The accurate
labeling of our appliances enables our customers to
have absolute confidence in their purchase.
The retail sector too, can rely on our being a fair and reliable
partner in their commercial activities. In 2011 the
retail chain Euronics named us “Supplier of the Year”
for the sixth successive time.
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On the patent front, BSH
is among the top 10 first
applicants in Germany.
140 design accolades were
awarded for products of BSH
brands in 2011, including the
Design Prize of the Federal
Republic of Germany.

| BSH Stands for Innovation
We have traditionally put quality and innovation high
on the agenda, and they are the factors behind our
success on the international competitive stage. We
create products which make life easier and more
agreeable for people right across the world, thanks to
their intelligent technology, high performance, greater
convenience and user-friendliness. The design of our
appliances defies international standards.
The number of patent applications is also a mark of the
innovativeness shown by BSH’s developers. In 2012,
the company was once again among the top 10 first
applicants in Germany.
The outstanding achievements of our designers have
earned them 140 awards, including such prestigious
honors as the Design Prize of the Federal Republic of
Germany and the iF product design award.
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In 2012, BSH has received
the “Top Employers” certification
in Germany from the
CRF Institute for the sixth
consecutive year – and for
the first time in Poland and
the Netherlands.

| BSH Stands for Attractive Career
Opportunities
We regard our company as a global network supported
by open dialog between different people from different
cultures. Mutual respect, fairness in dealings with
others and partnership-based leadership which encourages
achievement are of crucial importance here.
Our forward-looking personnel development and continuous
qualification measures enable our employees
to make the most of their potential. This makes BSH
one of the most attractive employers in industry.
In 2012, BSH has received the “Top Employers” certification
in Germany from the CRF Institute for the sixth
consecutive year – and for the first time in Poland and
the Netherlands.
We’re also among the best companies in the ranking for
“Top Employers for Engineers”. As in the previous year,
we won the first place in the “Innovation Management”
category in 2012.
BSH offers its employees worldwide a comprehensive,
demand-oriented qualification program by the BSH
Academy, as well as attractive career and development
opportunities. With our international pools, such as the
Junior Executive Pool (JEP) and the International Executive
Pool (IEP), we foster highly-motivated talent with
the potential for further development within the company.
The Senior Executive Program (SEP) is designed
to prepare senior management employees for corporate
key positions.
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With sales of more than 9.6
billion euros and over 45,000
employees worldwide, BSH is
the market leader in the home
appliance sector in Europe,
and the global number 3.

| BSH Stands for Added Value
Our entrepreneurial activities are directed towards
profitable growth, sustainable increases in value and
the long-term safeguarding of BSH as a company. We
regard the nurturing of our parent companies’ brands
as our mission and obligation. By undertaking permanent
benchmarking and consistently orienting ourselves
towards the very best, we constantly improve
our positions in the competitive field, and give ourselves
the freedom of action to shape our future.
The gratifying development of our business during 2011
confirms that we have embarked on the right course.
BSH has already been investing for decades in the
development and optimization of home appliances that
combine maximum convenience and attractive product
design with especially low resource consumption.
This strategy requires plenty of stamina, which we
indeed have thanks to our ownership structure. The
growing demand for our products is proof that we offer
the right answers to counter mounting competition from
manufacturers. By opting for our products, consumers
express their appreciation of the inventive spirit and
determination of our developers.
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Environmental and climate
protection have been firmly
embedded in the corporate
strategy for decades. With
energy-saving and waterconserving
home appliances,
BSH contributes to the
sustainable protection of
resources.

| BSH Stands for Responsibility
We acknowledge our social responsibility. Wherever we
operate, our actions are in accordance with the law and
with the principles set out in the United Nations Global
Compact in relation to human rights, labor relations
and environmental protection. By our responsible and
conservation-minded treatment of resources we set
standards for sustainable development. Our dealings
with employees, business partners and shareholders
are guided by honesty and integrity.
As a member of the Global Compact and signatory to the
Code of Conduct of CECED, the European Committee of
Domestic Equipment Manufacturers, we have committed
to maintaining high environmental and social standards
at all our operating locations.
We have set ourselves the objective of achieving a 25
percent reduction in the resources used in our production
and administration activities in relation to the amount of
appliances produced by 2015. BSH has received honors
including Germany’s Innovation Prize for Climate and
Environment, as well as the country’s Sustainability
Award, the national award of the Spanish Ministry for
the Environment and the Environmental Award of the
US Environmental Protection Agency.
2012 saw the German Federal Government and Association
of German Chambers of Industry and Commerce
(DIHK) admitted BSH to the group of climate protection
companies. We became the first company in Europe to
be awarded CO 2 certificates for environmentally friendly
freight transport by rail.
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| Economic Development
Despite difficult operating conditions during fiscal year
2011, BSH posted a year-on-year increase of 6.4 percent
in group sales to 9.654 billion euros. In spite of some
negative effects from exchange rates and rising raw
material costs, BSH was able to record a consolidated net
profit of 373 million euros.
This positive development was to a significant degree
attributable to our home market: With sales growth of
more than eight percent in Germany BSH grew stronger
than the German home appliances market. However, the
main growth drivers for BSH are outside Germany. As
in previous years, our business developed particularly
strongly in Turkey and Russia, as well as in China, though
in the latter case growth slowed slightly. We did, however,
suffer declines in some Western European markets
and in the U.S.
To maintain and strengthen our position among the
world’s leading home appliance manufacturers, we not
only invested just under 300 million euros in research
and development in the year under review, but also 453
million euros in new production plants and in extending
capacity at existing factories in Germany and abroad.
True to our sustainable growth strategy, we paid strict
attention to maintaining a sound financial position with
low third-party indebtedness in these endeavors. Our
solid financial figures and positive outlook were also
recognized by international rating agency Standard &
Poor’s, which once again confirmed our outstanding “A”
credit rating.

| Summary of Past Performance
(Group)
in EUR million 2011 2010 2009 2008 2007
Sales revenue 9,654 9,073 8,405 8,758 8,818
Year-to-year change (%) 6 8 – 4 – 1 6
International sales
revenue proportion (%)
Employees (in thousands
at 01.01. of the following
79 79 78 80 81
year) 45.6 42.8 39.6 40.3 39.0
Personnel expenses *
Capital expenditure
1,893 1,807 1,688 1,646 1,663
on fixed assets **
As percentage of sales
453 403 294 382 378
revenue
Depreciation, amortization
and impairment
4.7 4.4 3.5 4.4 4.3
losses on fixed assets **
As percentage of capital
296 298 320 299 257
expenditure 65 74 109 78 68
Balance sheet total 7,435 6,901 6,443 6,173 6,276
Fixed assets and noncurrent
financial assets 2,655 2,688 2,496 2,349 2,374
Inventories
Trade receivables from
sales of goods and
services and other
1,305 1,226 1,032 1,074 1,103
current assets 2,691 2,199 1,954 2,031 2,053
Equity
As percentage of total
2,409 2,408 2,535 2,396 2,372
equity and liabilities 32 35 39 39 38
Provisions 1,760 1,857 1,702 1,593 1,673
EBITDA * 943 1,052 905 867 949
EBIT * 647 754 585 568 692
Profit before tax 538 691 517 510 637
Consolidated profit 373 465 324 311 411
* 2007 – 2010 values after adjusting the reporting of interest expenses
and income from plan assets from pension, semi-retirement and
long service bonus obligations.
** Excluding goodwill.
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| Milestones
1967
� Founding of BSH Bosch und
Siemens Hausgeräte GmbH as
a joint venture between Robert
Bosch GmbH and Siemens AG
1972
� Fully-automatic washer/dryer
1976
� The Greek brand Pitsos forms
part of BSH
1982
� The brand Neff forms part of BSH
1986
� Aqua-Stop System for dishwashers
(100% protection against
water damage)
1987
� 45-cm dishwasher
1988
� CLOU, the non-tipping pull-out
oven shelf system
1988/89
� The Spanish brand Balay forms
part of BSH
1991
ⓦ Corporate Environmental
Protection department set up and
first BSH Environmental Report
published
1993
� Discontinuing use of CFCs/HFCs
in Europe
1994
ⓦ Establishment of environmental
management system and approval
of a binding group-wide environmental
policy
� Innovation
ⓦ Sustainability
� Corporate development
1995
� The Turkish brand Profilo forms
part of BSH
1996
� BSH products manufactured and
marketed in China
� The Peruvian brand Coldex forms
part of BSH
1997
ⓦ Innovative vacuum cleaner motor
design for improved energy efficiency
and higher suction power
1998
� The Thermador brand forms part
of BSH
1999
� Steam oven with fixed water
connection
ⓦ Production of the country’s first
CFC-/HFC-free refrigerators in China
2000
ⓦ Approval of globally valid occupational
health and safety guidelines
� Fully automatic dishwasher
2002
� SLIDE & HIDE ® , the fully retractable
oven door
� QuantumSpeed – Cooking with
fiber optic technology
2003
� Washing machine with stain
treatment table
2004
ⓦ BSH signs up to UN Global
Compact

2005
ⓦ Code of Conduct of the European
Committee of Domestic Equipment
Manufacturers CECED signed
� Dishwasher with AquaVario
(automatic spray pressure adjustment)
2006
� Dishwasher with VarioSpeed (full
performance at double the speed)
2007
� New generation of fridge-freezer
combination appliances with automatic
defrost (NoFrost)
ⓦ Exchange scheme for obsolete
refrigerators in Brazilian shanty
towns
� Power-saving compressor technology
and aerodynamic systems
integrated into vacuum cleaners
2008
� Heat pump technology creates
world’s most energy-saving dryer
� Intelligent heating system (sensoflowsystem)
plus fully automatic
ceramic valves for hot beverage
machines
� World’s most energy-efficient
dishwasher, featuring Zeolith ®
drying system
� Induction cooktop with LCD
screen
ⓦ Launch of the Energy Excellence
Initiative: Group-wide control of
all marketing and sales activities
related to energy efficiency
ⓦ Balance calculation for BSH’s
corporate carbon-dioxide emissions
ⓦ Introduction of Compliance
Management
2009
� 7-liter dishwasher
2010
� i-DOS automatic detergent
dosing, precise-to-the-milliliter,
reduces water consumption
� Flexible induction cooktops
� New NoFrost fridge-freezer combination
with HydroFresh in A +++
2011
� sensorIntelligence steam iron
with single basic setting for all ironable
fabrics.
� New premium class washing
machines and dryers: iQ 800 and
HomeProfessional
� New static platform for fridge/
freezer combinations (coolEfficiency/Smart
Cool) with A ++
ⓦ Corporate Responsibility and
Sustainability department set up
� Full-surface induction with TFT
Touch Display
� Technology Center for Laundry
Care opens in Berlin – Competence
center for washing and drying
technologies
� Coffee competence center opens
in Traunreut – development of
automatic drinks machines
2012
ⓦ BSH is the first company in
Europe to receive CO2 certificates
for environmentally friendly freight
transport by rail
ⓦ German Federal Government and
Association of German Chambers
of Industry and Commerce (DIHK)
admit BSH to climate protection
companies grouping
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| Board of Management
Dr. sc. pol. Kurt-Ludwig Gutberlet
Chairman
Corporate Strategy,
Corporate Communications,
Law and Industrial Policy,
Compliance,
Corporate Responsibility,
Internal Audit,
Information Security,
Consumer Products,
Customer Service
Johannes Närger
Finance and M&A,
Balancing, Accounting,
Corporate Development and
Controlling,
Labor Relations Director, Human
Resources,
Data Protection,
Information Technology,
Purchasing,
Tax, Customs,
Insurance,
Process and Performance Management
Jean Dufour
Corporate Sales,
Brand Management,
Logistics
Winfried Seitz
Product Area Dishwashers,
Product Area Cookers,
Product Area Cooling,
Product Area Laundry Care,
Electronic Systems and Drives,
Corporate Technology,
Environmental,
Occupational, Health,
Fire and Disaster Protection

Jean Dufour,
Winfried Seitz,
Johannes Närger,
Dr. Kurt-Ludwig Gutberlet
(from left to right)
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Irvine
•
• Lisbon
• Mexico City
• Toronto
�� New Bern
La Follette �
�� Lima
• São Paulo
Buenos Aires ••
Montevideo
Oslo •
Casablanca •
Stockholm •
Nauen �
� Berlin
Milton Keynes •
• Amsterdam
Warsaw •
Lodz ���
Brussels •
Bad Neustadt � • Prague
Luxembourg • � Bretten
Giengen � • Regensburg
Paris • Dillingen � � Munich
Lipsheim �
• Vienna
�� Traunreut
Geroldswil •
Budapest •
Santander �
Vitoria �
• Huarte
Estella � � Esquiroz
Zaragoza • � La Cartuja
�� Montañana
Milan •
• Ballerup
•� Nazarje

• Tel Aviv
• Dubai
• Jeddah
• Johannesburg
• Helsinki
•� Michalovce
• Mumbai
•�� St. Petersburg
• Bucharest
Çerkezköy ����� • Istanbul
•�� Athens
• Kiev
Chuzhou �
•���� Nanjing
� Wuxi
• Hong Kong
� Kabinburi
• Bangkok
• Kuala Lumpur
• Singapore
• Moscow
BSH Worldwide
Factories:
� Cooking
� Refrigeration/Freezing
� Dishwashing
� Washing/Drying
� Consumer Products
� Motors, pumps
� Group headquarters
• Subsidiaries

BSH Bosch und Siemens
Hausgeräte GmbH
Carl-Wery-Str. 34
81739 Munich, Germany
Tel. +49 89 4590-01
Fax +49 89 4590-2347
www.bsh-group.com
Media contact:
Corporate Communications
Tel. +49 89 4590-2809
Fax +49 89 4590-2128
corporate.communications@bshg.com
BSH at a Glance and the publications
listed below are available in
German and English:
• Group Annual Report 2011
• Sustainability Report 2011
• Our Super Efficiency Portfolio 2011
This publication was printed
climate neutrally on FSC-certified
paper.
Right of amendment reserved,
errors excepted.
Printed in Germany. May 2012.
© BSH Bosch und Siemens
Hausgeräte GmbH
Reproduction and use in all media,
whether complete or in part, is
subject to approval.