download program (PDF) - ADIP - TU Berlin

WELCOME
EXPERIMENTAL POP SYMPOSIUM
ARCHITECTURE RETURNS TO POP!
FEBRUARY 14-15, 2007 // 10:00 - 18:00h
TECHNICAL UNIVERSITY OF BERLIN - ARCHITECTURE FOYER
PRESENTED BY
JASON DANZIGER + DANIELA KONRAD // FG SOLER
WHAT IS POP, WHERE DID IT COME FROM AND WHAT DOES POP MEAN TODAY? WHAT IS THE RELATIONSHIP BETWEEN POP AND ARCHITECTURE?
AND WHAT DOES CONTEMPORARY POP ARCHITECTURE LOOK LIKE? AND: WHERE IS POP HEADED, ANYWAY…?
POP is a cultural phenomenon long associated with music and art but which is now more than ever fi nding relevance in the worlds of architecture and urban theory. Many of today‘s architects aspire to or are
becoming POP stars, producing materials and designs which are mass-consumed in ever faster cycles of hyper-mediatisation, in which buildings and whole urban conglomerations operate as backdrops, setting the stage
for products or serving directly as icons for individual institutions or even whole cities. The ARCHITECTURE reTURNS to POP symposium establishes a temporary and public platform at the TU/Berlin, dedicated to
discussing POP and its relationship to architecture on a horizontal plateau inhabited by architects, international critics and students, all united by a common POP passion. As a public event, ADIP’s 2007 symposium
seeks to create a two-day, hybrid platform: part workshop, part open lectures, and part fi nal critiques for student projects, it features a distinguished panel of international guest critics. The project will close with an
open, round-table discussion which seeks to understand POP architecture and its current tendencies with an eye towards what role it might play in all of our futures…
ARCHITECTURE reTURNS to POP features the work of ADIP’s 2006/7 POP design students and a range of critics headlined by our invited jury:
SANDRA BARTOLI
THIS WAS TOMORROW
VALÉRY DIDELON
IS POP DEAD?
PEDRO GADANHO
VENTURI‘S REVENGE...
IASSEN MARKOV
JERRY THE BULGARIAN GOES POP!
DR. RIKLEF RAMBOW
COME PLAY WITH ME...
Landscape Architect / Critic
Architect / Teacher / Critic
Architect / Teacher / Critic
Architect / Critic
Psychologist / Teacher / Critic
Terraform + Büro für Konstruktivismus
Ecole d´Architecture de Versailles
FAUP / University of Porto
IGMA / TU Stuttgart
Theory of Architecture / BTU Cottbus
and TU-internal guest critics: BIRGIT KLAUCK, JANA RICHTER, ALI SAAD, JOACHIM SCHULTZ, VESTA ZAREH + special guests: KAI BERGMANN, UTA BÖCKER
SCHEDULE
POP DAY 1 // WEDNESDAY FEBRUARY 14, 2007
POP DAY 2 // THURSDAY FEBRUARY 15, 2007
10.00 A.M.
KICK-OFF LECTURE
Jason Danziger & Daniela Konrad (a053)
10.00 A.M.
BLOCK 3 VALÉRY DIDELON
student presentations (foyer)
10.30 A.M.
11.30 A.M.
BLOCK FORMATION AND WORKSHOP DISCUSSION
BLOCK 1 DR. RIKLEF RAMBOW
student presentations (foyer)
12.30 A.M.
01.00 P.M.
VALÉRY DIDELON
lecture 3 (a053)
INTERMISSION
01.30 P.M.
02.30 P.M.
03.00 P.M.
INTERMISSION
DR. RIKLEF RAMBOW
lecture 1 (a053)
BLOCK 2 SANDRA BARTOLI
student presentations (foyer)
02.00 P.M.
04.00 P.M.
04.30 P.M.
BLOCK 4 IASSEN MARKOV
student presentations (foyer)
IASSEN MARKOV
lecture 4 (a053)
INTERMISSION
06.00 P.M.
SANDRA BARTOLI
lecture 2 (a053)
04.45 P.M.
BLOCK 5 PEDRO GADANHO
student presentations (foyer)
06.30 P.M.
POP EVENT
discussions and mingling
06.30 P.M.
PEDRO GADANHO
lecture 5 (foyer)
07.00 P.M.
*
AS A SPECIAL BONUS, DON‘T MISS OUR OPEN ARCH-POP! PARTY AT THE Z-BAR, BERGSTR. 2, 10115 BERLIN, 15 FEB 2007 STARTING AT 21H AND FEATURING CRITIC/DJ IASSEN MARKOV.
supported by:
FINAL DISCUSSION
with all participants (foyer)
organisation team:
- architecture design innovation program // jason danziger + daniela konrad // christoph bukowski // bärbel rost // technical university of berlin // guest-prof. francis soler // http://www.tu-berlin.de/adip // a61@mail.a.tu-berlin.de

SANDRA BARTOLI
THIS WAS TOMORROW
VALÉRY DIDELON:
IS POP DEAD ?
PEDRO GADANHO
VENTURI‘S REVENGE,
OR HOW ARCHITECTURE WENT ‚POP!‘
IASSEN MARKOV
JERRY THE BULGARIAN GOES POP!
DR. RIKLEF RAMBOW
COME PLAY WITH ME. IN SEARCH OF POP(ULARITY)
Popular culture is the testbed of our futurity.
[William Gibson]
In both principle and situation, POP is dynamic. It
is the moment between culture and its destruction,
the mob and the hero, Walt Disney and his manic
depression.
- This cognitive feedback loop is electric and
illuminating.
- I’m wonderful. I’m high.
A world of absolute bad faith.
[Istvan Csicery-Ronay]
Pop is popular culture
Pop is pop art
Pop is populism
In December 1971, Denise Scott Brown wrote in
Casabella an article entitled “Learning pop from”.
Like most of the articles published by the Venturis
at the time, this one raised a controversy - initially
via Kenneth Frampton. The problem was not with
the pop, but with the learning. Could and should
an architect take inspiration from popular culture
? Rare are those which raise such a question
today. With the postmodern fl owering, and its recent
formal misadventures, architects seem confi -
ned with academic debates, thus joining again the
quarrel of the styles. In this way, is the everyday not
anymore a source of inspiration for the architects?
Is pop dead for us?
Roomer van Toorn recently suggested that matters
with architecture are no longer about ‘being
popular’ but rather about ‘creating the popular.’ I
would go further, and add that architecture has
itself been absorbed by the ‘popular.’ Architecture
has gone ‘pop!’ It has bursted out of traditional
autonomy and disciplinary constraints, and
joined the ranks of the cultural production of the
‘popular.’ By way of its hyperdiffusion in generalist
media, architecture not only returned to the
public sphere of (consumer) society, but it has
also became a very visible part of “regular” pop
culture. Venturi’s predictions and suggestions
were right, albeit not in the way he conceived or
practiced them…
You have acne and write to Kofi Annan.
[Diedrich Diederichsen]
Jerry seeks his chanches to become a POPSTAR
through Architecture. Coming soon: igmade‘s
exhibition at the AEDES gallery accompanied by a
top-secret event! Which will hopefully put an end
to Jerismus‘ isometric period -(the fi rst phase
when the secret rules were determined). Learn
more about Jerry! Learn more about the rules,
which fi rst unimportant, unexpectedly become
Jerry‘s success formula. Learn more about
architecture and POP.
There are several structural differences
between architecture as a professional and
cultural fi eld and POP culture. Therefore I
believe “POP architecture” was, is, and will be
a rather problematic concept. But that does not
mean that there are no connections between
architecture and pop culture. On the contrary
these connections are manifold and can be highly
productive. Architecture can and should react to
POP phenomena, inspire POP production, create
spaces for POP performance. In short, architecture
should play with POP, but it should not get things
mixed up and confuse itself with POP.
POSITIONS
PEP - POP EDUCATION PALACE // anna von roeder (germany), berta sola sánchez (spain)
What is POP for PEP? It is making media information accesible and understandable to the mass of people. It is democracy and participation in the World’s
acting cycle. It is long-lasting, senseful, sensitive. Experts give transparancy to the big media cycle of information using attractive and joyful activity. They
offer mainstream consumption of education. This is the Future. It is fullfi lling dreams. It is setting a landmark. This is the Pop Education Palace! It is a
POP-Education-Palace, where people go to relax and enjoy themselves. While going to the sauna, the whirlpool or the massage chair they get media
input in a liquid fl ow of information…
BOOK PROMOTION CENTER ON NORDBAHNHOF // anna busiakiewicz (poland)
The book promotion center provides open access to primary source books for the public of Berlin. It also seeks to provide “connection-experiences”
between authors and fans, such as readings, and tailors to new developments such as automatic book printers and a new ways of reading via screens
etc. The concept of the design is based on the microscopic structure of paper, seen in the way the façade fi lters the light. It creates many different
associations through its concept and design, hopefully inspiring people to get connected to it in their own personal way. These associations may be
inspired as a result of the visual and sensual experiences provided by the light and spatial phenomena of the façade. It differs radically from the
surrounding buildings and thus hopes to become an icon for the area.
POP IS ABOUT THE REAL PEOPLE // benjamin reynolds (australia)
Architects are powerful people. They have the power to control your movement through a building. This is particularly noticeable in places like Ikea. The
strategy is to guide you through the spaces on a pre-scripted journey in order to force you to see every product in its collection. An ingenious marketing
ploy at subconscious levels is also prevalent in an arbeitsamt. There are fi ve generic and lifeless spaces. Arrival. Enquiry. Waiting. Result. Departure.
This building aims to change the sterile, impersonal aura of the institutional building. It wants to reinstate the humanist side administering a collection of
spaces that help, nurture and aid. It wants to take you home. Afterall, POP is for the masses, but not everybody likes Britney Spears, and Louis Vuitton
stores are scarcely populated. But the arbeitsamt is full. This is the real popular architecture. And Berliners need to survive. Not a brand.
BRAZIL IN BERLIN // claudia afonso (brazil), martha hitner dos santos (brazil)
Our brand is our country. We will sell our country. Our project creates a live experience of what is like to live in Brasil. A-POP as Postcard - the topography
will be transformed by creating mountains, hills, lake, trees, sand, where the buildings and their programs will be inserted. The curiosity about this new
landscape and its new cultural structures (library, embassy, parades, new experiences) will be a great attraction to the Berliner. B-POP as in popular:
technical structure (water, light, heating system, drain system etc…) and cultural structures will offer a new beginning. C-POP as utopia: a combination
of Berliners others will create what we know as a real brazilian city. Tropical airs to warm a little bit this cold land. The both countries and the touristis
pay the bill. The Carnaval, as happens in Brasil, will also generate a micro-economy for the place. A + B = C.
POPPHOTO CENTER BERLIN // franz von wietersheim (austria)
The structure consist of 3 components, a museum for photography, a photography school and a service center. The museum displays an exhibition
about the history and development of photography as well as changing contemporary exhibtions. Education of future photographers (fashion/ documentary/
artistic/...) and research is taking place in the school. The service center provides a broad supply and service for everybody involved in photography. The
whole building is warped in a continuous pixelish glowing translucent glass skin. Since POP is ‚superfi cial‘. it is about surface and appearance, all are
activated on the façad, which is fi rst element that meets the eye. Thus this POP architecture is characterized by an overemphasis of its façade.
DESIGN EUROPE // william loft (australia)
Design Europe is a travel agent. A travel agent trying to increase the availability of knowledge and experience about art, design and architecture. Its
program includes gallery spaces, a lecture theatre and a media centre. The rise of Google, and the constant availability of the media, and especially
advertising to anyone vaguely interested, (or not,) means that the information available to people and the spread of consumables and trends, is totally
limitless. They are also incredibly rapid. As such, the old defi nitions of pop are very rapidly being left by the side of the road. Design Europe makes access
to European design easy, but ensures that it is thoroughly digested. It brings you to design. The availability of nearly everything, to nearly everyone, almost
at instantly means that everything is popular, it just depends upon with whom.
PUREPLUS LIFE // karen rose (germany), sybille paulsen (germany)
PUREPLUS life is a lifestyle community located in the heart of Berlin. Initiated by the swiss water producer PUREPLUS it provides a healthy everyday life
based on the positive aspects of PUREPLUS water. Maximizing this quality are three housing typologies which are arranged around small spa islands
fl oating in an artifi cial waterbasin covering the whole site. A big day spa offers a taste of the PUREPLUS life for the public. We live in a BRAND new world
where the image and the suggested lifestyle of a brand are more important than the product itself. Architecture no longer serves as a mere “selling room”
but as a physical experience of that lifestyle. Already infl uencing each detail of our everyday life a lifestyle community would be the ultimate conclusion
of this marketing strategy. The people themselves become the advertising billboards...PUREPLUSLIFER all.
FASSBRAUSE // zornitsa kirilova (bulgaria)
One of the typical refreshing drinks of Berlin is the Fassbrause. It is made with natural fruit and herbal ingedients and is partially tapped even today from
barrels, where the name also comes from. The Fassbrause Museum offers the visitors the possibility to learn more about the history of this drink. The
brewery for example is distributed across two levels, where the production is explained and the people can also brew thier own Fassbrause. The whole
history and the production process is presented in an exhibition area. And if you need some information about these or other drinks, you can simply go
to the library or watch a movie in the kino-saloon. The building is open and free…just grab a Fassbrause and enjoy!
S-BAHN EPICENTER // jose ramos (spain)
This 60 meter-high building is the new headquarters of the BVG (Berlin´s public transport enterprise). We trust the BVG and we trust technology. The BVG
will use this building to teach the people by using their space, codes and rules. The BVG plays a central role in Berlin‘s urban culture. That‘s why the zones
in the fi rst levels next to the public space are for comercial and educational programs, because there is where people transfer between lines. That means
that in between shops will be classrooms and conferences where people will be learning more about urban culture. The project becames the center of
attention, organising the relationships between the different elements in the zone. It is is POP because rules all the site and the city, too.
FSC - FUTURE SHOPPING CENTER // susan studnitschka (germany), antonio pérez blanco (spain)
Shopping…that’s what everybody likes, that’s what everybody does. It is its own culture. Shopping is already POP but for the future it’s not POP enough.
To make it more exciting we connect products and customers with technology through applied transparency, in which one percieves the movements of
the people and the products throught the façade of the building. This moving façade-image attracts people and provides advertising for the building as
well as for the companies selling their products there. Prepare yourself for a radical new shopping-feeling. FSC-its a new shopping-mall, in a vertical
arrangement where you can move and consume to hearts’ desire…
SELECTED–THE NEW EXPERIENCE OF CONSUMPTION // julie hoffman (luxemburg), kalina aleksandrova (bulgaria)
Selected is not a supermarket, it’s a brand. It stands for high-quality ecological nutrition. The building itself works and is organized like an organic
structure. The experience of shopping becomes one of moving from one lounge to another. Common for each lounge is that you only have a sample of
the product which is offered to you. When you order, your product travels through the mechanical semi-transparent walls to the exit where you pick them
on your way out. The last decades have been dedicated to ‘more is more’, and the variety of products available has been rapidly growing. Consmers are
forced to make a hundred decisions a day. Shopping for food has become a stressful and exhausting experience. SELECTED stands for high quality of
products as well as relaxed and enjoyable shopping experience. Less is more…and quality consumption becomes an easy pleasure.
HOLY-POPCROPOLIS // marta onofre (portugal), giulia tubelli (italy)
Welcome to the nordbahnhof HOLY-POPCROPOLIS. The HOLY-POPCROPOLIS will be with you during your whole life and will share all moments, good and
bad. POP comes to religion because religion is the only thing as popular as POP itself. Mixing the holy and commercial functions of meaning and religion,
the project takes the main theme of popular religion and transforms it, creating a religious city inserted into the heart of Berlin. It seeks to generating a
hybird experience: one of both consumption and religion, with the abstract content of it refl ected in the spirituality of its architecture.
SOUNDGARDEN - NOUVEAU EXPRESSIONIST POP // anne prellwitz (germany), verena kühne (germany)
SOUND.../ the subjective sensation of hearing something
GARDEN.../ a plot of ground where plants are cultivated
Is SOUND mhhmmmmming, beeping, chirping, buzzing, vroooming…? Can SOUND “create” new spaces or change our existing space? How can SOUND
infl uence materials an the elements? What if SOUND would be your only sense? Which SOUND would you create? POP rocks, swings, jazzs, founks, souls,
raps, hips, hops, reggaes, skas, dubs, blues, gospels...POP sounds, lives, creates, changes, paint, kills, dances, produces, erases, unite, blinds…?????
JUST MUSIC // ingo nolte, (germany), yvonne lewanscheck (germany)
JM_targets performers and a mixed audience with an interest in all kinds of music, both as a perforer and as a listener JM_offers a chance to become a
POPstar JM_has an international reputation JM_program: we build an entire campus for music. The houses grow up like the performers do from private
to public, from primary school to university, from production and stores to the main building, the concert hall, from practicing to the big coming out
JM‘s_audience is listening, but may as well defect to the performing group _for this we invented the heart of the project: public musicboxes and inside
outside stages, which fl oat through the area and create interactive communication. JM_creates a totaly new place for living music in the city JM_offers
a symbol for the city and the people united in harmony.
SOUNDHOUSE // anne-christin wolf (germany), charlotte korfmacher (germany)
The SOUNDHOUSE is a building for everybody interested in loving and consuming music. Consuming music in the SOUNDHOUSE is to be done either
“traditionally” live and shared with many in the concert hall, “sound live”, or more individually in small rooms, or through “sound boxes”, where you listen
to music that comes from a high quality sound system in a room with great acoustic conditions. The SOUNDHOUSE is a building for a new, different and
extraordinary music-experience.
KINETICS // katrin schwarz (germany)
kinetics [kI´netIcs] n, The study of bodies in motion with respect to mass, force, and energy, derived from the Greek word kinesis, meaning “movement.”
The building is a hybrid zone of movement and velocities loaded with kinetic energy. The strategy of the brand kinetics is to establish sport as an aspect
of lifestyle in the city by creating this special space for activities. Kinetics creates a completely new form and defi nition of a fi tness center Activities as
running, cycling, swimming and climbing become a thrilling happening in this space. POP is fun, entertainment and action. POP is sexy and POP is addressing
the masses. So is kinetics. Become active and start performing yourself at kinetics! The building provides the space for your performance. The
more you burn yourself out the more you will become a star, because the whole city watches!
SUPER PLAY // andreas bengtsson (sweden)
The project is about videogame culture both in the present and in the past. A building that celebrates and educates about gaming and also an amazing
place to have fun with your friends. POP architecture for me is a building that states something about our popular culture in physical form. A print in the
urban fabric telling the viewer something about the time when it’s from.
KINO UNDER THE PARK (KUP) // jongki park (south-korea)
POP is image. We communicate each other through POP images and and a shared image of POP. Thus, KINO UNDER THE PARK is dedicated to
popular movies and popular images. Many people experience the lives other worlds through movies. We wish to be in an utopia of images. This underground
utopia exists underground and projects its images above ground. Yet, because utopia is not reality and utopia exists as only Image on our heart,
all we can do is to give Images through Kino to the people, in a public park-space for enjoyment and communal dreaming.
THE GARDEN OF EARTHLY DELIGHTS // anna hyyppä (finland), hege i.r. schjønhaug (norway)
The Garden of Earthly Delights is an artifi cial outdoor resort with a blanket of grass covering the whole site. The resort consists of six activity areas outside
and a big shopping and service part inside. It combines the easy and simple life above with an effi cient service and consumption machine underneath.
You have the opportunity to enjoy down-to-earth experiences outside while the machine underneath keeps the resort alive. POP is easy and accessible,
fast and convenient. POP is everyday and mainstream, not high class and exclusive. The Garden of Earthly Delights is POP because you can‘t go wrong:
There are always fi sh in the Pond, leaves to rake in the Hills and the BBQ in the Valley is always perfect. Join us in the Garden…
LECKERKNECKE CRISPBREAD CENTER // martin hartwig (germany)
“LeckerKnecke”, a bread-producing company, likes to build a branding center in the heart of Berlin next to the districts of Mitte and Prenzlauer Berg,
where a lot of families and young people live. Within huge fi elds of wheat, large terraces provide space for having a picnic. Picnic or daily food can be
bought in a small organic food store and in a café. For entertaining the visitors, lectures, movies and exhibitions about healthy food and about the company
itself are shown and even bakery courses are held. The project has an extraordinary appearance. There will be a landmark building within a huge
area of golden shiny wheat fi elds, which will be planted. The building itself will have an eye-catching moving facade and a remarkable form. The project
will attract the public with offering various leisure facilities and creating a large public space in the heart of the German capital.
TRA-B // daniel strassburger (israel)
In our days we can see a rising wave of interest in the past and nostalgia. Sometimes people think that the old stuff was better. Others have longings or
at least a warm place in their heart to the old way of life, symbols and objects. This phenomenon is reappearing in many variations in music, art, fashion
and architecture, too. It is not spoken only about these days, since we can observe it also in the past (architectural example: all the „neos“ neo-classicism,
neo-baroque etc…). Berlin, as a city that lives between its past and its future, is a place that we can notice this phenomenon easily. The city runs forward
while something drags it back to its past in the same time. The sympathy that Berliners (as well as tourists...) have to the Trabi is one example, which led
to the establishment of the Re-Trabi center, where people can enjoy and experience all that has to do with this car…
OFF.ORG › THE PYTHON // doreen smolensky (germany)
OFF.org ( offensive frequencing form) is an INDEPENDENT Information News Network offering open access to everyone whose interest in publishing
and sharing its knowledge about the daily truth. It provides and supports the basic rights of communication like free broadcasting, free receiving of
information and an open mind to research with an educational intention. It works as an free organized platform with a dynamic presence at the internet
in collaboration with different organizations and communities. It appears as well in different kinds of architectural meeting and working spaces spreading
out all over the world. Locally in your hometown: decentralized as an OFF.kiosk - the informal place for data exchange operating as an interdisciplinary
laboratory.
ZITTY HOUSE IN NORDBAHNPOP // carlos gor, valle medina (spain)
We use the magazine Zitty as a “brand” because it refl ects the different levels of POP. We develop different strategies, depending on the different levels
of the project. XL: The creation of a new urban cultural icon, based on the semiotic of what the cultural complexity of Berlin symbolizes to us. L: From
an analysis of the surrounding environment, we try to put the different spaces of the context into contact, joining Nordbahnhof, the park and the project.
M: We propose a multilayered project with an interior nucleus with different cultural usages, that crosses the whole building, surrounded by transformable
spaces. S: All programs are designed so that users can modify them or use them in a personal way: modifi able shops, Bubbles Cinema, Gardens…