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BOC Report and accounts 2005 - Alle jaarverslagen

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22 The <strong>BOC</strong> Group plc Annual report <strong>and</strong> <strong>accounts</strong> <strong>2005</strong><br />

Strategy<br />

The <strong>BOC</strong> Group has an annual planning cycle culminating in a board review, typically held in March each year.<br />

The strategy is aligned with the Group objectives, published in 2004, which are:‘Over a sustained period,<br />

consistently to outperform our peers in terms of safety, customer service, revenue growth, earnings <strong>and</strong><br />

cash generation.We will be the employer of choice for all existing <strong>and</strong> future employees’.<br />

Since 2000, the main components of the strategy have been:<br />

• To establish a leading position for <strong>BOC</strong> in growth markets: <strong>BOC</strong> has continued to invest in production <strong>and</strong><br />

infrastructure facilities in the growth markets of Asia in general <strong>and</strong> China in particular. It has also exp<strong>and</strong>ed by<br />

acquisition, notably adding to its gases businesses in Pol<strong>and</strong> <strong>and</strong> Canada <strong>and</strong> increasing <strong>BOC</strong> Edwards’ range<br />

with the turbomolecular pump business of Seiko Instruments. Each line of business additionally has its own<br />

growth strategies; in Process Gas Solutions the emphasis has been on increasing the percentage of tonnage<br />

business, particularly in the refining <strong>and</strong> chemicals sectors.<br />

• To improve the return on capital employed: <strong>BOC</strong> has actively pursued opportunities to improve or divest<br />

underperforming assets resulting in, amongst others: the formation of Linde <strong>BOC</strong> Process Plants LLC in the<br />

US; the combination of OSK with part of Air Liquide Japan to form Japan Air Gases; <strong>and</strong> the sale of the US<br />

packaged gas business.<br />

• To improve business <strong>and</strong> operational efficiency: <strong>BOC</strong> has sponsored cost reduction <strong>and</strong> improved efficiency<br />

programmes across all of its operating entities.<br />

• To maximise the benefits of <strong>BOC</strong>’s operating model: <strong>BOC</strong>’s structure of lines of business <strong>and</strong> business units<br />

allows global strategies to be implemented successfully while enabling local response to be tailored to local<br />

market needs.The operating model has now been extended to all parts of the world, with Asia being the<br />

most recent.<br />

• To recruit, retain <strong>and</strong> develop the best people: <strong>BOC</strong> has developed a wide range of people programmes to<br />

ensure it has the calibre <strong>and</strong> quantity of people needed to implement its growth strategy successfully.<br />

The components of the strategy are referred to elsewhere in this annual report, notably in the sections on<br />

employees, operating review <strong>and</strong> financial review.

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