Create a world class coaching culture - Silent Edge

Create a world
class coaching
culture
Who are the coaches in
your organisation?

Create a high performing
sales environment with a
Coaching Culture
The power of a coaching culture
Research indicates that 96% of businesses that don’t
have a coaching culture want one. 1 There’s a reason
for that. Coaching cultures create continual uplift in
sales performance and staff engagement at no cost to
the business.
There are many one-time training interventions
available, but businesses that want to generate
suitable revenue growth need to develop the core
culture of their organisation and make it more
coaching-focussed. Silent Edge have responded
to our clients and the market and developed a
straightforward solution that creates a coaching
culture with lasting impact.
A direct and achievable way
to make coaches out of
your managers.
How to create a coaching culture
Setting up a coaching culture can be a daunting task.
But it all starts with your managers. They are to be the
coaches responsible for continuously monitoring and
developing frontline staff.
The Silent Edge Foundation in Coaching programme
is a direct and achievable way to make coaches out of
your managers, and cultivate a coaching culture. Your
managers will learn how to objectively evaluate, feed
back to, and coach their teams.
Based on a best practice and academically
endorsed approach, the programme will equip your
management community with the core skills they
need to coach and develop their team. This is more
than just a training course, it is a guide to coaching
best practice that will equip you with the skills to
help your staff’s skill acquisition. The programme will
transform the culture of your organisation, and create
a pioneering approach to learning and development.
T: +44(0)1892 502 200 | Email: info@silentedge.co.uk | Web: www.silentedge.co.uk
1
Silent Edge, Coaching and Competencies: A match made in heaven?, Survey, 2012.

This coaching programme will provide
you with:
• An objective competency framework tailored
to your company and grounded in easy to use
cutting-edge technology. We have developed over
450 best practice profiles for every role in sales
and tailored by industry.
• An internal community of trained coaches that
drive their teams towards a similar best practice
standard.
• An objective assessment of the capability of each
sales manager against best practice.
• A personal development plan for every member
of your sales force that can be updated as many
times as you like in a 12 month period.
• Managers equipped to identify and evaluate the
team’s training needs.
• A team that receives the coaching they need,
when they need it, at no extra cost.
• A sales team that is highly skilled, builds
compelling value propositions and drives revenues.
• A sustainable, long-term way to monitor and
improve performance demonstrating remarkable
ROI.
• A talent management system, useful for
recruitment, induction and succession planning.
• A vibrant, positive culture in which all members
of staff are encouraged to improve and grow and
given the tools to do so.
• Access to the Sales Performance Portal for
12 months for the sales force that have been
assessed.
An internal community of
coaches that drive their
teams forward.
This end to end approach can be completed in just 4
weeks and provides you with a recognised certificate
of achievement. This is an achievable way to transform
your company culture and create tangible, lasting
improvements.
“We have been using a subjective form
of assessment of our sales teams and
managers for years, but the resulting
data did not provide a platform that
allowed for a dramatic change in
skill set or behaviours in our team.
Silent Edge came in and in very short
timescales (one month), developed
a set of objective best practice
scorecards for our market that have
given us a huge amount of rich data
with which our managers can coach
their staff. The change in language
and behaviour in just a matter of
months has been transformational
across the team.
National Sales Director,
Endo-mechanical Division,
Johnson & Johnson
What Next?
Coaching cultures provide a long-term, selfsustained
and cost-effective solution to learning
and development needs. The Foundation Course in
Coaching is an affordable, academically recognised
and highly effective means of creating a coaching
culture within your organisation. With a considerable
record of success and strong links to ROI, Silent Edge
can help you to transform the individual, the sales
team and the organisation.
To find out more, please contact:
Silent Edge Limited, 77 Mount Ephraim,
Tunbridge Wells, Kent, TN4 8BS
T: +44(0)1892 502 200 | F:+44(0)1892 502 201
Email: info@silentedge.co.uk
Web: www.silentedge.co.uk.”

Silent Edge Limited
77 Mount Ephraim
Tunbridge Wells
Kent TN4 8BS
T: +44(0)1892 502 200
F: +44(0)1892 502 201
Email: info@silentedge.co.uk
Web: www.silentedge.co.uk