Create a world class coaching culture - Silent Edge
Create a world class coaching culture - Silent Edge
Create a world class coaching culture - Silent Edge
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<strong>Create</strong> a <strong>world</strong><br />
<strong>class</strong> <strong>coaching</strong><br />
<strong>culture</strong><br />
Who are the coaches in<br />
your organisation?
<strong>Create</strong> a high performing<br />
sales environment with a<br />
Coaching Culture<br />
The power of a <strong>coaching</strong> <strong>culture</strong><br />
Research indicates that 96% of businesses that don’t<br />
have a <strong>coaching</strong> <strong>culture</strong> want one. 1 There’s a reason<br />
for that. Coaching <strong>culture</strong>s create continual uplift in<br />
sales performance and staff engagement at no cost to<br />
the business.<br />
There are many one-time training interventions<br />
available, but businesses that want to generate<br />
suitable revenue growth need to develop the core<br />
<strong>culture</strong> of their organisation and make it more<br />
<strong>coaching</strong>-focussed. <strong>Silent</strong> <strong>Edge</strong> have responded<br />
to our clients and the market and developed a<br />
straightforward solution that creates a <strong>coaching</strong><br />
<strong>culture</strong> with lasting impact.<br />
A direct and achievable way<br />
to make coaches out of<br />
your managers.<br />
How to create a <strong>coaching</strong> <strong>culture</strong><br />
Setting up a <strong>coaching</strong> <strong>culture</strong> can be a daunting task.<br />
But it all starts with your managers. They are to be the<br />
coaches responsible for continuously monitoring and<br />
developing frontline staff.<br />
The <strong>Silent</strong> <strong>Edge</strong> Foundation in Coaching programme<br />
is a direct and achievable way to make coaches out of<br />
your managers, and cultivate a <strong>coaching</strong> <strong>culture</strong>. Your<br />
managers will learn how to objectively evaluate, feed<br />
back to, and coach their teams.<br />
Based on a best practice and academically<br />
endorsed approach, the programme will equip your<br />
management community with the core skills they<br />
need to coach and develop their team. This is more<br />
than just a training course, it is a guide to <strong>coaching</strong><br />
best practice that will equip you with the skills to<br />
help your staff’s skill acquisition. The programme will<br />
transform the <strong>culture</strong> of your organisation, and create<br />
a pioneering approach to learning and development.<br />
T: +44(0)1892 502 200 | Email: info@silentedge.co.uk | Web: www.silentedge.co.uk<br />
1<br />
<strong>Silent</strong> <strong>Edge</strong>, Coaching and Competencies: A match made in heaven?, Survey, 2012.
This <strong>coaching</strong> programme will provide<br />
you with:<br />
• An objective competency framework tailored<br />
to your company and grounded in easy to use<br />
cutting-edge technology. We have developed over<br />
450 best practice profiles for every role in sales<br />
and tailored by industry.<br />
• An internal community of trained coaches that<br />
drive their teams towards a similar best practice<br />
standard.<br />
• An objective assessment of the capability of each<br />
sales manager against best practice.<br />
• A personal development plan for every member<br />
of your sales force that can be updated as many<br />
times as you like in a 12 month period.<br />
• Managers equipped to identify and evaluate the<br />
team’s training needs.<br />
• A team that receives the <strong>coaching</strong> they need,<br />
when they need it, at no extra cost.<br />
• A sales team that is highly skilled, builds<br />
compelling value propositions and drives revenues.<br />
• A sustainable, long-term way to monitor and<br />
improve performance demonstrating remarkable<br />
ROI.<br />
• A talent management system, useful for<br />
recruitment, induction and succession planning.<br />
• A vibrant, positive <strong>culture</strong> in which all members<br />
of staff are encouraged to improve and grow and<br />
given the tools to do so.<br />
• Access to the Sales Performance Portal for<br />
12 months for the sales force that have been<br />
assessed.<br />
An internal community of<br />
coaches that drive their<br />
teams forward.<br />
This end to end approach can be completed in just 4<br />
weeks and provides you with a recognised certificate<br />
of achievement. This is an achievable way to transform<br />
your company <strong>culture</strong> and create tangible, lasting<br />
improvements.<br />
“We have been using a subjective form<br />
of assessment of our sales teams and<br />
managers for years, but the resulting<br />
data did not provide a platform that<br />
allowed for a dramatic change in<br />
skill set or behaviours in our team.<br />
<strong>Silent</strong> <strong>Edge</strong> came in and in very short<br />
timescales (one month), developed<br />
a set of objective best practice<br />
scorecards for our market that have<br />
given us a huge amount of rich data<br />
with which our managers can coach<br />
their staff. The change in language<br />
and behaviour in just a matter of<br />
months has been transformational<br />
across the team.<br />
National Sales Director,<br />
Endo-mechanical Division,<br />
Johnson & Johnson<br />
What Next?<br />
Coaching <strong>culture</strong>s provide a long-term, selfsustained<br />
and cost-effective solution to learning<br />
and development needs. The Foundation Course in<br />
Coaching is an affordable, academically recognised<br />
and highly effective means of creating a <strong>coaching</strong><br />
<strong>culture</strong> within your organisation. With a considerable<br />
record of success and strong links to ROI, <strong>Silent</strong> <strong>Edge</strong><br />
can help you to transform the individual, the sales<br />
team and the organisation.<br />
To find out more, please contact:<br />
<strong>Silent</strong> <strong>Edge</strong> Limited, 77 Mount Ephraim,<br />
Tunbridge Wells, Kent, TN4 8BS<br />
T: +44(0)1892 502 200 | F:+44(0)1892 502 201<br />
Email: info@silentedge.co.uk<br />
Web: www.silentedge.co.uk.”
<strong>Silent</strong> <strong>Edge</strong> Limited<br />
77 Mount Ephraim<br />
Tunbridge Wells<br />
Kent TN4 8BS<br />
T: +44(0)1892 502 200<br />
F: +44(0)1892 502 201<br />
Email: info@silentedge.co.uk<br />
Web: www.silentedge.co.uk